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- Tasks: Lead exciting marketing campaigns for branded baby products and engage with our vibrant community.
- Company: Join Mamas & Papas, a global brand dedicated to supporting parents and creating quality nursery products.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and impact in the parenting space.
- Why this job: Make a real difference for new parents while gaining valuable marketing experience in a supportive culture.
- Qualifications: Passion for marketing and creativity; experience in campaign management is a plus.
- Other info: This is a 6-month fixed-term contract with potential for future opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Here at Mamas & Papas “Our Purpose” is to inspire and support parents in becoming the best parents they can be: confident, capable, & loving life with their little ones. Our passion for parenting exists in everything we do. It’s evident in the advice we source, the products we design, & the experiences and insight we offer. We’re an award winning, global omni-channel brand with quality at the heart of everything we do. We give our customers insights & inspiration into the baby world and the support, tools & resources they need to do it their way. Not only do our stores, concession and online offer our incredible award winning nursery products, but through that purpose we offer other leading branded nursery / baby products too. Through continued business growth and the amazing news of one of our marketing team about to welcome her own beautiful baby into the world, we’re looking to recruit a BRANDED PRODUCT MARKETING MANAGER, on a 6 month fixed term contract. Role of Branded Product Marketing Manager (6mth FTC) This is a key role with our marketing team, and alignment with our overall Purpose. • Work closely with our Branded product partners in the development and implementation of our annual JMPs to deliver our partners brand and product messages effectively. • Marketing activation including multi-channel launch campaigns, product, instore POS, digital and social media creation and implementation. • Work with the Product Buyers on the commercial viability of branded activity and create, measure and report against commercial KPI’s and opportunities for growth. • Writing of the branded activity marketing and campaign briefs, briefing in the required teams (social, marketing, digital and where needed retails stores), and managing the campaign delivery right through approval and implementation. • Aligning within the Mamas & Papas product and activity marketing calendar as part of holistic marketing and thinking, as part of the overall marketing team, and Mamas & Papas purpose. Although this is a 6 month contract, as you know in marketing, if you stand still you get left behind, so we are really looking for someone who can come in over this period, make an impact, and leave a legacy and footprint to be proud of. This role providing an amazing opportunity to really make a difference to an amazing community of new, hopeful and expectant parents, putting smiles on faces. Interested in exploring further? Then if so, simply take those amazing first steps and APPLY TODAY. Thank you
Branded Product Marketing Manager (6mth FTC) employer: Mamas & Papas
Contact Detail:
Mamas & Papas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Branded Product Marketing Manager (6mth FTC)
✨Tip Number 1
Familiarise yourself with Mamas & Papas' brand values and mission. Understanding their purpose of inspiring and supporting parents will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with multi-channel marketing campaigns. Be ready to discuss specific examples where you've successfully launched products across various platforms, as this is a key aspect of the role.
✨Tip Number 3
Network with professionals in the baby product industry. Engaging with others in this niche can provide insights into current trends and challenges, which you can leverage during interviews to demonstrate your industry knowledge.
✨Tip Number 4
Prepare to discuss how you measure the success of marketing campaigns. Being able to articulate your approach to KPIs and growth opportunities will show that you are results-driven and focused on delivering value.
We think you need these skills to ace Branded Product Marketing Manager (6mth FTC)
Some tips for your application 🫡
Understand the Company Purpose: Before applying, take some time to understand Mamas & Papas' purpose and values. Reflect this understanding in your application to show that you align with their mission of supporting parents.
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in multi-channel campaigns. Use specific examples that demonstrate your ability to deliver brand messages effectively.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for parenting and how you can contribute to Mamas & Papas' goals. Mention any previous experience with branded products or similar roles.
Showcase Your Campaign Experience: In your application, include details about past marketing campaigns you've managed. Highlight your role in the development, implementation, and measurement of these campaigns, particularly in relation to commercial KPIs.
How to prepare for a job interview at Mamas & Papas
✨Understand the Brand's Purpose
Before your interview, take some time to really understand Mamas & Papas' mission to support parents. Familiarise yourself with their products and how they align with their purpose. This will help you demonstrate your passion for the brand during the interview.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing campaigns, especially those involving branded products. Highlight your experience with multi-channel launches and how you've measured success against KPIs. This will show that you have the practical skills needed for the role.
✨Prepare Questions About Collaboration
Since the role involves working closely with product partners and various teams, come up with insightful questions about collaboration. Ask how they ensure alignment across different departments and how you can contribute to a cohesive marketing strategy.
✨Demonstrate Your Impact Mindset
Mamas & Papas is looking for someone who can make an impact in a short time. Be ready to discuss how you plan to leave a legacy during your six-month contract. Share ideas on how you could enhance their marketing efforts and engage with their community of parents.
