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- Tasks: Lead brand communication strategies for iconic ice cream and snack brands.
- Company: Join a passionate team at General Mills, known for beloved brands like Häagen-Dazs and Nature Valley.
- Benefits: Enjoy hybrid work, wellness perks, bonuses, and family leave options.
- Why this job: Shape the future of renowned brands while driving impactful marketing campaigns.
- Qualifications: 6+ years in FMCG marketing with expertise in consumer insights and campaign effectiveness.
- Other info: Flexible working hours and opportunities for personal growth and community engagement.
The predicted salary is between 43200 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Join the Nature Valley and Häagen-Dazs brand during an exciting period of growth and shape their future as our Senior Brand Communication Manager! You will have the opportunity to drive brand love for one of the world\’s most iconic ice cream brands and category leader Nature Valley. Executing innovative communication strategies that amplify our unique brand stories to connect with consumers on a deeper level. If you\’re a passionate storyteller with a proven track record of building brand equity through compelling communication, we want to hear from you!
What your role is:
As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer. You will leverage and hone your expertise in brand experience competencies, including strategy building, media/campaign planning, creative deployment and consumer outreach. You will collaborate with internal (brand/business teams) and external (agencies/ retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth.
Strategy Development Rooted in Consumer Insight – Develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results.
Through the Line Media Planning – Plan and execute impactful cross-channel campaigns. Includes but not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper
Campaign Management & Content Planning – Develop and deploy impactful branded campaign plans that drive consumer action
Metrics & Reporting – Work with key stakeholders to measure marketing effectiveness and make recommendations for future optimisation.
A&CP Budget Management – Manage a multi-million-dollar budget and be accountable for planning and budget delivery.
What you will bring to the team:
A marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry.
Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies.
You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Häagen-Dazs and Nature Valley by being able to demonstrate functional experience and results in marketing effectiveness measurement via media mix modelling (MMM) , such as:
- Consumer Strategy Development
- Through-the-line Media Planning
- Creative Deployment
- Familiarity with retailer and category dynamics within FMCG
- Effectiveness (Revenue/Profit ROI) Measurement
- A&CP Budget Planning & Management
What you get from us:
Work with Heart – offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing – We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus -Our people are at the heart of what makes General Mills great, sowhen goals are reached, you\’ll be rewarded through our bonus scheme.
Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
Family & Carers Leave – Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more…
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Senior Brand Communications Manager Ice Cream and Snacks employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Communications Manager Ice Cream and Snacks
✨Tip Number 1
Familiarise yourself with the brands you'll be working with, like Häagen-Dazs and Nature Valley. Understanding their unique selling points and current market positioning will help you articulate how your experience aligns with their brand stories during discussions.
✨Tip Number 2
Network with professionals in the FMCG industry, especially those who have experience in brand communications. Engaging with them can provide insights into the role and may even lead to referrals that could boost your application.
✨Tip Number 3
Stay updated on the latest trends in consumer behaviour and marketing strategies within the FMCG sector. Being able to discuss recent developments or successful campaigns can demonstrate your passion and knowledge during interviews.
✨Tip Number 4
Prepare to showcase your previous successes in managing budgets and measuring marketing effectiveness. Be ready to discuss specific examples of how you've driven brand growth through innovative strategies, as this will resonate well with the hiring team.
We think you need these skills to ace Senior Brand Communications Manager Ice Cream and Snacks
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand communications, particularly within the FMCG sector. Emphasise your achievements in developing marketing strategies and executing successful campaigns.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for food and how it aligns with the brands you'll be working with. Highlight specific examples of how you've driven brand equity and consumer engagement in previous roles.
Showcase Your Understanding of Consumer Insights: In your application, demonstrate your ability to leverage consumer insights to inform marketing strategies. Provide examples of how you've used data to drive decision-making and campaign effectiveness.
Highlight Collaborative Experience: Since the role involves working with various stakeholders, mention any past experiences where you successfully collaborated with internal teams or external agencies to achieve marketing goals.
How to prepare for a job interview at General Mills
✨Showcase Your Storytelling Skills
As a Senior Brand Communications Manager, storytelling is key. Prepare examples of how you've successfully crafted compelling narratives that resonate with consumers and drive brand loyalty.
✨Demonstrate Your Understanding of Consumer Insights
Be ready to discuss how you've used consumer insights to shape marketing strategies in the past. Highlight specific campaigns where your understanding of the target audience led to measurable success.
✨Prepare for Budget Management Questions
Since you'll be managing a multi-million-dollar budget, expect questions about your experience in budget planning and management. Have examples ready that illustrate your accountability and strategic allocation of resources.
✨Familiarise Yourself with Cross-Channel Campaigns
The role involves executing cross-channel campaigns. Brush up on your knowledge of various media channels and prepare to discuss how you've effectively integrated them in previous roles to achieve business growth.
