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- Tasks: Lead brand communication strategies for Häagen-Dazs and Nature Valley, driving consumer engagement.
- Company: Join a passionate team at General Mills, known for iconic brands and a commitment to food innovation.
- Benefits: Enjoy hybrid work, wellness programmes, bonuses, health insurance, and extra leave for family and volunteering.
- Why this job: Shape the future of beloved brands while working in a dynamic, creative environment that values your input.
- Qualifications: 6+ years in marketing with a focus on FMCG, consumer insights, and campaign effectiveness.
- Other info: Flexible work hours with early finishes on Fridays and opportunities for personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Join the Nature Valley and Häagen-Dazs brand during an exciting period of growth and shape their future as our Senior Brand Communication Manager! You will have the opportunity to drive brand love for one of the world\’s most iconic ice cream brands and category leader Nature Valley. Executing innovative communication strategies that amplify our unique brand stories to connect with consumers on a deeper level. If you\’re a passionate storyteller with a proven track record of building brand equity through compelling communication, we want to hear from you!
What your role is:
As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer. You will leverage and hone your expertise in brand experience competencies, including strategy building, media/campaign planning, creative deployment and consumer outreach. You will collaborate with internal (brand/business teams) and external (agencies/ retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth.
Strategy Development Rooted in Consumer Insight – Develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results.
Through the Line Media Planning – Plan and execute impactful cross-channel campaigns. Includes but not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper
Campaign Management & Content Planning – Develop and deploy impactful branded campaign plans that drive consumer action
Metrics & Reporting – Work with key stakeholders to measure marketing effectiveness and make recommendations for future optimisation.
A&CP Budget Management – Manage a multi-million-dollar budget and be accountable for planning and budget delivery.
What you will bring to the team:
A marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry.
Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies.
You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Häagen-Dazs and Nature Valley by being able to demonstrate functional experience and results in marketing effectiveness measurement via media mix modelling (MMM) , such as:
- Consumer Strategy Development
- Through-the-line Media Planning
- Creative Deployment
- Familiarity with retailer and category dynamics within FMCG
- Effectiveness (Revenue/Profit ROI) Measurement
- A&CP Budget Planning & Management
What you get from us:
Work with Heart – offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing – We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus -Our people are at the heart of what makes General Mills great, sowhen goals are reached, you\’ll be rewarded through our bonus scheme.
Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
Family & Carers Leave – Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more…
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Senior Brand Communications Manager Häagen-Dazs employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Communications Manager Häagen-Dazs
✨Tip Number 1
Familiarise yourself with Häagen-Dazs and Nature Valley's brand stories and values. Understanding their unique selling points and how they connect with consumers will help you articulate your passion for the brands during interviews.
✨Tip Number 2
Network with professionals in the FMCG industry, especially those who have experience in brand communications. Engaging with current or former employees can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Stay updated on the latest trends in consumer behaviour and marketing strategies within the FMCG sector. Being able to discuss recent campaigns or innovations will demonstrate your commitment and knowledge during discussions with the hiring team.
✨Tip Number 4
Prepare to showcase your previous successes in managing large budgets and executing impactful campaigns. Be ready to discuss specific metrics and outcomes that highlight your ability to drive brand growth and effectiveness.
We think you need these skills to ace Senior Brand Communications Manager Häagen-Dazs
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand communications and marketing within the FMCG sector. Use specific examples that demonstrate your ability to drive brand equity and consumer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Häagen-Dazs and Nature Valley. Discuss how your storytelling skills and marketing strategies can contribute to their growth. Be sure to mention any successful campaigns you've led.
Showcase Your Understanding of Consumer Insights: Emphasise your experience with consumer strategy development and how you have used insights to shape marketing initiatives. Provide examples of how you've translated consumer data into actionable strategies.
Highlight Budget Management Experience: Since the role involves managing a multi-million-dollar budget, detail your experience in budget planning and management. Include any metrics or results that showcase your effectiveness in this area.
How to prepare for a job interview at General Mills
✨Showcase Your Storytelling Skills
As a Senior Brand Communications Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives that resonate with consumers and built brand equity in your previous roles.
✨Demonstrate Your Understanding of Consumer Insights
Be ready to discuss how you've used consumer insights to shape marketing strategies. Highlight specific instances where your understanding of the target audience led to successful campaigns.
✨Prepare for Budget Management Questions
Since you'll be managing a multi-million-dollar budget, expect questions about your experience in budget planning and management. Be prepared to share how you've optimised budgets for maximum ROI in past campaigns.
✨Familiarise Yourself with Cross-Channel Campaigns
The role involves executing through-the-line media planning. Brush up on your knowledge of various channels (TV, digital, social) and be ready to discuss how you've integrated them in past campaigns to drive consumer action.
