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- Tasks: Lead growth marketing efforts and optimise paid media campaigns across various platforms.
- Company: Join a leading food discovery app that’s all about connecting people with great food experiences.
- Benefits: Enjoy 25 days holiday, WFH on Fridays, and a dog-friendly office with regular team socials.
- Why this job: Be part of a dynamic team where creativity meets data-driven strategies for real impact.
- Qualifications: Experience in growth marketing, especially with consumer-facing apps or hospitality brands is essential.
- Other info: Choose your preferred laptop and get extra kit to set up your ideal workspace.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a sharp, creative, and commercially minded Growth Marketing Manager to join our client\’s dynamic team at a leading food discovery platform / app.
As a Growth Marketing Manager, you will scale the platform\’s reach, expand the user base, and drive tangible results for the partners through innovative marketing strategies and clever campaign ideas. You will lead growth and paid marketing efforts, manage the multi-channel paid media campaigns, and identify new growth opportunities.
What you\’ll do…
- Lead Growth & Paid Marketing: Own and optimise paid media campaigns across Meta, TikTok, Snap, Google, and beyond.
- Build Growth Strategies: Develop actionable growth marketing plans to drive acquisition, engagement, and retention.
- Test, Optimise, Repeat: Run A/B tests and report on campaign performance, iterating for improvement.
- Creative Direction: Manage creatives, copywriters, and freelancers to develop impactful campaigns.
- Analyse & Report: Track and interpret campaign performance data and user insights.
- Write Sharp Copy: Craft engaging copy for ads, landing pages, and more.
- Website & SEO Ownership: Manage website content and SEO strategy for traffic improvement.
- Work Collaboratively: Collaborate with the marketing team to prioritise initiatives and share ideas.
Who you are…
- Experiencewith consumer-facing, app-based, or hospitality-related brands.
- Experience ingrowth marketing, including performance, acquisition, paid social, SEO, and CRO.
- Strong track record in managing multi-channel paid media campaigns.
- Highly organised with a strategic mindset, comfortable working in fast-paced environments.
- Creative instinct and data-driven mindset.
- Experience in briefing and managing creatives.
- Collaborative, proactive, entrepreneurial mindset.
Salary:up to £50k DOE
Logistics:London office – WFH on Fridays
More info:
️ 25 days holiday + bank holidays
Regular socials: Team dinners, drinks, pop-ups and foodie trips.
Dog-friendly office
Mac or Windows laptop – your call.
️ Extra kit if you need it (screens, chairs, mechanical keyboards – you name it).
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Growth Marketing Manager - Consumer App startup employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager - Consumer App startup
✨Tip Number 1
Familiarise yourself with the latest trends in growth marketing, especially in the food and app sectors. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your experience with multi-channel paid media campaigns by preparing case studies or examples of successful campaigns you've managed. Be ready to discuss the results and what you learned from each experience.
✨Tip Number 3
Network with professionals in the growth marketing space, particularly those who have worked with consumer apps or hospitality brands. Engaging in conversations can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss how you would approach A/B testing and optimisation in your role. Having a clear strategy and examples of how you've successfully implemented these processes in the past will demonstrate your expertise.
We think you need these skills to ace Growth Marketing Manager - Consumer App startup
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly with consumer-facing apps or hospitality brands. Use specific metrics to demonstrate your success in managing multi-channel paid media campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food discovery platform and how your creative and data-driven mindset aligns with their goals. Mention specific strategies you would implement to drive user acquisition and engagement.
Showcase Your Creative Skills: Include examples of past campaigns you've led, focusing on your role in developing creative direction and managing creatives. Highlight any A/B testing you've conducted and the results achieved.
Demonstrate Collaboration: Emphasise your ability to work collaboratively with teams. Share experiences where you successfully prioritised initiatives and contributed ideas that led to tangible results in previous roles.
How to prepare for a job interview at Up World
✨Showcase Your Growth Marketing Experience
Be prepared to discuss your previous experience in growth marketing, especially with consumer-facing apps or hospitality brands. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive tangible results.
✨Demonstrate Your Creative Thinking
Since the role requires innovative marketing strategies, come equipped with examples of creative campaigns you've developed. Discuss your thought process behind these ideas and how they contributed to user acquisition and engagement.
✨Prepare for Data-Driven Discussions
As a Growth Marketing Manager, you'll need to analyse campaign performance data. Be ready to talk about how you've used data to inform your decisions, optimise campaigns, and run A/B tests. This shows your analytical skills and understanding of performance metrics.
✨Emphasise Collaboration Skills
The job involves working closely with a team, so highlight your collaborative experiences. Share examples of how you've worked with creatives, copywriters, or other departments to achieve common goals, showcasing your proactive and entrepreneurial mindset.
