At a Glance
- Tasks: Lead product marketing for identity security, focusing on new market expansion and cross-functional collaboration.
- Company: Entrust is a global leader in identity-centric security solutions, serving over 150 countries.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and a life enrichment allowance of up to ÂŁ80/month.
- Why this job: Join a dynamic team that values innovation, collaboration, and personal growth in a flexible work environment.
- Qualifications: 5+ years in product marketing with experience in launching products and knowledge of financial services compliance preferred.
- Other info: This hybrid role requires 3 days a week in our London office.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Senior Product Marketing Manager, Identity Security (Geo-expansion)
Join to apply for the Senior Product Marketing Manager, Identity Security (Geo-expansion) role at Entrust
Senior Product Marketing Manager, Identity Security (Geo-expansion)
Join to apply for the Senior Product Marketing Manager, Identity Security (Geo-expansion) role at Entrust
Join us at Entrust
At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.
Join us at Entrust
At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.
Get to Know Us
Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.
We’re looking for a Senior Product Marketing Manager, Identity Security (Geo-expansion) to join our team.
Product Marketing at Entrust is a highly cross-functional, strategic function. We’re the glue that brings together Product, Marketing, and Sales, partnering with these teams as experts in both our product and our market. This Product Marketing role is essential to our new identity verification market growth, partnering with our Geo-expansion product teams, local sales partners and marketing to unlock product market fit and revenue in new markets.
What You’ll Be Doing (Responsibilities)
- Create and continuously refine the positioning, messaging, and storytelling for Entrust’s Identity Security solutions in new and expansion markets and ensure that this is developed through Entrust’s core channels.
- Leverage market, customer, analyst relations, and competitive insights to plug into product
strategy, building a robust view of addressable / serviceable market, and how we can win this with a product that provides differentiated value to our ideal customer.
- Develop compelling positioning, storytelling, and messaging that speaks to our ideal customers in local market contexts.
- Coordinate cross-functional product launches and campaigns across Product, Marketing, and Sales to generate awareness and pipeline, and drive adoption of Entrust’s identity solutions, with a strong focus on identity verification.
- Produce high quality content that speaks to prospects and customers through a variety of channels including website, blogs, emails, webinars, pitch decks, and product videos.
You Are
- A storyteller: You are able to look beyond features and function and convey a differentiated, value-led story to engage our audience. You can look at the 1s and 0s that make up our product, extract the value, and weave a “bigger picture” story out of this.
A confident writer : You have superb written and oral communication skills, with the ability to
lend your skills to producing thought leadership content, blogs, web pages, video scripts, and more. You have a way with words that taps into our customers’ thoughts and emotions.
- Customer-obsessed: You put the customer — both internal and external — at the heart of everything you do, always giving them a seat at the table and championing their cause across the business to build better products, messaging, and sales efforts.
- Cross-functional by nature: You’re the glue between teams. You’re equally comfortable and have a proven track record of partnering with Product to input into the roadmap, working with Sales to understand what they’re seeing and refine GTM, and leading the charge as the owner for cross-functional product launches.
- Curious, with a growth-mindset: You always want to ask “why” and dig beneath the surface. You’re data-minded, want to become the expert on our product and market, and you get a kick out of understanding what makes our customers “tick”.
- Ambitious: You don’t just want to play catch-up to other companies. You have a growth mindset and strive to produce work that other people look to as an example of best-in-class product marketing.
- (Preferred) Knowledge of / prior experience in the Financial Services compliance market:
What we’re hoping your CV or Resume will show:
- 5+ years previous experience in Product Marketing, Product, Marketing, or Growth
- Proven record of delivering product launches end-to-end, ideally activating new markets.
- Experience preferred in Financial Services of Know Your Customer (KYC) and Anti-Money Laundering (AML).
Please note this is a hybrid role with 3 days a week in our London office.
Benefits
- 25 days annual leave plus a day off for your Birthday.
- Two paid volunteering days per year.*
- Private Medical Insurance with Care Health
- Life Assurance (3x Annual Base Salary)*
- Generous paid parental leave
- Life enrichment allowance of up to ÂŁ80 per month for services including gym, yoga, fitness classes, massages, childcare, and therapy.
- Dedicated learning opportunities including using tools like LinkedIn Learning with availability to use for learning resources such as books, coaches, conferences, courses, podcasts, and more
- Our open and transparent culture is reflected in our “Better Together” motto and we bring this to life by meeting once a week for our global weekly roundup (OnThursday); holding quarterly team socials, and other company-wide social events.
- Expense up to ÂŁ300 (or local equivalent) to purchase workstation setup equipment
- The opportunity to become a member of the resource groups in order to learn different skills in our belonging groups
At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:
- Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
- Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
- Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.
We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.
Ready to Make an Impact?
If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.
Apply today!
For more information, visit Follow us on, LinkedIn, Facebook, Instagram, and YouTube
For US Roles, Or Where Applicable
Entrust is an EEO/AA/Disabled/Veterans Employer
For Canadian Roles, Or Where Applicable
Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.
If you require an accommodation, contact
Recruiter
Jack Steib
Seniority level
-
Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Software Development
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Senior Product Marketing Manager, Identity Security (Geo-expansion) employer: Entrust
Contact Detail:
Entrust Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager, Identity Security (Geo-expansion)
✨Tip Number 1
Familiarise yourself with Entrust's identity-centric security solutions and their unique selling points. Understanding the product inside out will help you articulate its value effectively during discussions.
✨Tip Number 2
Network with current or former employees of Entrust on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Stay updated on trends in identity security and financial services compliance. Being knowledgeable about the latest developments will demonstrate your passion and commitment to the field during your interactions with the team.
✨Tip Number 4
Prepare to discuss your previous product marketing experiences, especially those related to launching products in new markets. Highlighting relevant successes will showcase your capability to drive growth at Entrust.
We think you need these skills to ace Senior Product Marketing Manager, Identity Security (Geo-expansion)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in identity security or financial services. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling ability and customer obsession. Explain how your previous experiences align with Entrust's mission and how you can contribute to their growth in new markets.
Showcase Cross-Functional Experience: In your application, emphasise any experience you have working across different teams such as Product, Marketing, and Sales. Provide examples of successful product launches you've led or contributed to, particularly in new markets.
Demonstrate Curiosity and Growth Mindset: Include examples in your application that illustrate your curiosity and desire to learn. Mention any data-driven projects or initiatives where you sought to understand customer needs and market trends, showcasing your proactive approach.
How to prepare for a job interview at Entrust
✨Understand the Company and Its Products
Before your interview, take the time to research Entrust and its identity-centric security solutions. Familiarise yourself with their product offerings, especially in the context of identity verification and geo-expansion. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully conveyed complex product features into compelling narratives that resonate with customers. Be ready to discuss how you can apply this skill to Entrust's products.
✨Demonstrate Cross-Functional Collaboration
Entrust values teamwork across various departments. Be prepared to share specific instances where you've collaborated with product, marketing, and sales teams to launch successful campaigns or products. Highlight your role in these collaborations and the outcomes achieved.
✨Prepare for Market Insights Discussion
Given the focus on geo-expansion, be ready to discuss market trends and customer insights relevant to identity security. Show your understanding of the competitive landscape and how you would leverage this information to drive product strategy at Entrust.