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- Tasks: Lead digital marketing strategies, manage content, and optimise campaigns for a top law firm.
- Company: Join Blue Legal, a dynamic partner of a leading international law firm in Bristol.
- Benefits: Enjoy a 12-month contract with opportunities for growth and skill development.
- Why this job: Make an impact in a collaborative environment while enhancing your digital marketing skills.
- Qualifications: Experience in digital marketing, especially in CMS, SEO, and social media is essential.
- Other info: Bonus skills in HTML/CSS and video editing are a plus!
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Salary: Up to £45,000.00
Contract type: Permanent
Date posted: 11/05/2022
An international leading law firm is currently looking for a Senior Digital Marketing Executive team in London. They seek someone who will support the Senior Digital Marketing Manager on the firm’s online marketing strategies and planning of digital marketing.
Responsibilities
- Partnering with the marketing and business development team to assist with updates of the firm’s website.
- Working alongside the firm’s SEO and PPC agency, reviewing the performance against budgets and KPIs.
- To monitor the firm’s use of social media and the internal engagement and to provide suggestions on ways to increase social media effectiveness.
- Use Google Analytics and other online tools to report and analyse website usage.
- Supporting the marketing director and team with marketing projects.
- To assist with briefing, filming, editing and publishing process of the firm’s video and audio content.
- Supporting the firm’s SEO strategy to drive traffic to the firm’s website.
Candidate
- To have experience in an online marketing position at a professional services firm.
- Demonstrates technical knowledge and experience in a digital marketing role.
- Proficient in digital marketing skillsets related to SEO, social media and content marketing.
- Experience and knowledge of working with and managing key suppliers and partners
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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Senior Digital Marketing Executive employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the legal sector. Understanding how digital strategies differ in this field can give you an edge during discussions with the hiring team.
✨Tip Number 2
Showcase your experience with CMS platforms, particularly Webflow, by preparing a portfolio of past projects. This will demonstrate your hands-on skills and ability to manage website content effectively.
✨Tip Number 3
Brush up on your knowledge of SEO and PPC campaigns. Be ready to discuss specific strategies you've implemented in the past and the results they achieved, as this will highlight your expertise in driving digital engagement.
✨Tip Number 4
Network with professionals in the legal marketing space on LinkedIn. Engaging with relevant content and connecting with industry leaders can provide insights and potentially lead to referrals for the position.
We think you need these skills to ace Senior Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like SEO, email marketing, and content strategy. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific achievements in previous roles that align with the responsibilities listed, such as improving campaign ROI or managing Google Ads.
Showcase Your Skills: Highlight your proficiency in tools mentioned in the job description, such as CMS (Webflow), Vuture, and Google Analytics. If you have bonus skills like HTML/CSS or video editing, make sure to include those as well.
Follow Up: After submitting your application, consider following up with a polite email to express your continued interest in the position. This can help keep your application top of mind for the hiring team.
How to prepare for a job interview at Blue Legal
✨Showcase Your Digital Expertise
Make sure to highlight your proficiency in CMS, email marketing, SEO, and analytics during the interview. Be prepared to discuss specific campaigns you've worked on and the results achieved, especially if they relate to the legal or professional services sector.
✨Demonstrate Your Strategic Thinking
Discuss how you can contribute to the firm's overarching digital strategy. Bring examples of how you've previously suggested and implemented improvements that enhanced marketing content effectiveness, as this will show your proactive approach.
✨Prepare for Technical Questions
Expect questions about tools like Google Ads, PPC campaigns, and Vuture email marketing platform. Brush up on your knowledge of these tools and be ready to explain how you've used them to improve campaign ROI in past roles.
✨Engagement and Training Experience
Since the role involves delivering training on LinkedIn best practices, prepare to share your experience in developing both paid and organic strategies. Discuss how you've successfully enhanced engagement and brand awareness through social media.
