Dealer Training Specialist

Dealer Training Specialist

OMODA UK – Chiswick, England, United Kingdom

Position Overview

As part of the exciting growth of CHERY, OMODA, and JAECOO in the UK, we are seeking a Dealer Training Specialist to support and enhance sales performance across our dealer network. This field-based role is crucial in ensuring that our sales teams are well-equipped to deliver an exceptional customer experience, maintain high CSI scores, and exceed performance expectations. You will work closely with the Retailer Training Manager and Regional Sales Managers to deliver high-impact training and identify evolving training needs across the network.

Key Responsibilities

• Support the design and delivery of a comprehensive new starter training suite; conduct on‑site induction training for existing and newly appointed dealerships
• Deliver both face‑to‑face and virtual classroom training as part of the sales accreditation pathway
• Provide engaging and informative training during new product launch events
• Collaborate with the Retailer Training Manager to create engaging and effective training content, including eLearning modules and classroom materials
• Provide intensive on‑site training on the sales process, customer experience, and mystery shop performance to focus sites across the UK
• Deliver bespoke, ad‑hoc training – both in person and online – to support evolving business objectives (e.g., app enrolment or process rollouts)
• Identify underperforming or new focus retailers and develop tailored training interventions
• Participate in special projects and training initiatives as required by the business

Requirements

• Proven experience in sales training within the automotive industry (OEM or retail side)
• Strong understanding of automotive retail operations, including sales processes and customer satisfaction metrics
• Excellent communication and presentation skills, with the ability to engage with a variety of learning styles
• Ability to travel extensively across the UK (field-based role, approx. 3‑4 days per week on the road)
• Comfortable working independently and collaboratively as part of a wider training and field team
• Confident using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office)
• A full UK driving licence is essential

Employment Details

• Seniority level: Associate
• Employment type: Full‑time
• Job function: Training
• Industry: Motor Vehicle Manufacturing