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- Tasks: Join us as a Fan Engagement Executive, managing creative communications and driving fan engagement.
- Company: Be part of the thrilling world of Formula 1, where passion meets innovation.
- Benefits: Enjoy flexible working options and exciting perks within a dynamic team environment.
- Why this job: This role offers a chance to shape fan experiences and contribute to F1's vibrant community.
- Qualifications: You need at least 2 years in customer marketing with experience in engaging campaigns.
- Other info: Collaborate with creative teams and leverage data to enhance fan engagement strategies.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to make your mark in the world of Formula 1? At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track. Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport. We’re on the lookout for a Fan Engagement Executive to join the team and support an exciting period for fan engagement at F1. Reporting day to day to the Fan Engagement Manager, the main purpose of the role is to support data growth, fan engagement and the F1 Fan membership program. Main Duties and Responsibilities: * Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights – including reward strategy and competitions. * Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources. * Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards. * Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders. * Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs. * Evaluate the performance of all F1 Unlocked activities to optimise future campaigns. * Lead on future test & learn plans to increase learnings on our fanbase and drive future growth. * Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams. About You: * Minimum of 2 years’ in a customer marketing role – client or agency side – managing lifecycles * Experience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reporting * Able to prioritise workload in a very high output environment Why join the force behind the sport? Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport. As a member of the F1 team, you will be able to access our amazing benefits: * Private Healthcare scheme * Dental Care * 4 x Grand Prix Paddock passes per season * Enhanced maternity/paternity leave and other family planning policies * A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill * Free healthy snacks in our offices * Subsidised canteen in Biggin Hill, serving breakfast and lunch * 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure * Opportunities to develop and request training for your role via our in-house Learning and Development team * Discount on F1 merchandise * Discount at F1’s experiences including F1 Arcade and F1 Drive * Perkbox benefit portal and more
Fan Engagement Executive employer: F1
Contact Detail:
F1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fan Engagement Executive
✨Tip Number 1
Familiarise yourself with the Formula 1 brand and its fan engagement strategies. Understanding their current campaigns and how they interact with fans will give you a solid foundation to discuss ideas and improvements during your interview.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those who have experience in fan engagement. Attend relevant events or webinars to connect with people who can provide insights or even refer you to opportunities at F1.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive engagement in previous roles. Be ready to discuss specific campaigns where your insights led to measurable results, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Demonstrate your creativity by coming up with innovative fan engagement ideas that could enhance the F1 Unlocked programme. Presenting fresh concepts during your interview can set you apart and show your enthusiasm for the role.
We think you need these skills to ace Fan Engagement Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Fan Engagement Executive position. Tailor your application to highlight relevant experiences that align with these duties.
Highlight Relevant Experience: Emphasise your previous experience in customer marketing roles, particularly those involving lifecycle management and engagement campaigns. Use specific examples to demonstrate your success in these areas.
Showcase Analytical Skills: Since the role involves evaluating campaign performance and using insights for future strategies, make sure to include any analytical skills or tools you are familiar with. Mention how you've used data to drive decisions in past roles.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for Formula 1 but also outlines how your skills and experiences make you a perfect fit for the Fan Engagement Executive role. Be sure to connect your passion for fan engagement with the company's goals.
How to prepare for a job interview at F1
✨Know Your F1 Fanbase
Before the interview, make sure you research the F1 fanbase thoroughly. Understand their demographics, interests, and what drives their engagement. This knowledge will help you demonstrate your ability to connect with fans and tailor campaigns effectively.
✨Showcase Your Campaign Experience
Prepare to discuss specific examples of past campaigns you've managed. Highlight your role in the creative process, how you tracked performance, and any insights you gained that led to optimised results. This will show your practical experience in delivering successful engagement strategies.
✨Familiarise Yourself with Data Tools
Since the role involves data growth and analytics, be ready to talk about any tools or platforms you've used for data capture and analysis. Mention how you've leveraged data to inform marketing decisions and improve fan engagement in previous roles.
✨Build Relationships
Emphasise your ability to establish effective working relationships with various teams. Be prepared to discuss how you've collaborated with creative teams, agencies, and data specialists in the past to achieve common goals, as this is crucial for the role.
