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- Tasks: Lead user acquisition campaigns for mobile games and analyse performance metrics.
- Company: Join Miniclip, a global leader in mobile gaming with over 450 million monthly users.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of an innovative team shaping the future of mobile gaming.
- Qualifications: 2+ years in mobile gaming marketing; expertise in digital ad channels required.
- Other info: Work in a vibrant London office with a passionate team.
The predicted salary is between 36000 - 60000 £ per year.
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Miniclip is looking for a Senior User Acquisition Specialist to join our Marketing team in our London (UK) Office.
What will you be doing at Miniclip?
This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI, and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Run multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting, and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
What are we looking for?
- In-depth knowledge of acquisition tools and mobile ad networks
- Strong experience in paid digital marketing and media buying
- Minimum of 2+ years experience in Mobile Gaming performance marketing.
- Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
- Hands-on experience creating and optimising campaigns on multiple channels
- Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns
- Strong knowledge about the mobile games market and KPIs for various different game genres
- Knowledge of product soft-launch procedures
- Excellent communication skills, both written and verbal
About Miniclip
Miniclip is a global leader in games and one of the world\’s biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios.
Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.
To date, Miniclip’s studios and companies have generated more than 10.5 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM – Online Soccer Manager, Football Rivals, Pure Sniper, Puzzle Page, Head Ball 2, Motorsport Manager, Darts of Fury, Ultimate Golf, Mini Football, Triple Match 3D, Agar.io, PowerWash Simulator, Sudoku.com, and We Are Warriors.
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Senior User Acquisition Specialist employer: Miniclip
Contact Detail:
Miniclip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior User Acquisition Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in mobile gaming and user acquisition strategies. This will not only help you understand the market better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the mobile gaming industry, especially those who work in user acquisition. Attend relevant events or join online forums to connect with others and gain insights that could give you an edge.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, as this demonstrates your hands-on experience and ability to drive results in user acquisition.
✨Tip Number 4
Research Miniclip's portfolio of games and their marketing strategies. Understanding their approach will allow you to tailor your discussions and show how your skills can directly benefit their user acquisition efforts.
We think you need these skills to ace Senior User Acquisition Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in user acquisition and mobile gaming performance marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for mobile gaming and your understanding of user acquisition strategies. Mention specific campaigns you've managed and the results achieved to illustrate your expertise.
Showcase Analytical Skills: In your application, emphasise your ability to analyse data and ROI from previous campaigns. Provide examples of how you've used data-driven insights to optimise marketing efforts and improve performance.
Highlight Communication Skills: Since the role requires excellent communication skills, include examples of how you've effectively communicated with stakeholders or managed business relationships in past roles. This will demonstrate your fit for the position.
How to prepare for a job interview at Miniclip
✨Know Your Numbers
As a Senior User Acquisition Specialist, you'll need to demonstrate your understanding of key performance indicators (KPIs) in mobile gaming. Be prepared to discuss specific metrics you've worked with, such as ROI, CPA, and LTV, and how you've used them to optimise campaigns.
✨Showcase Your Campaign Experience
Highlight your hands-on experience with various mobile marketing channels like Facebook, Snapchat, and Google Ads. Prepare examples of successful campaigns you've managed, including the strategies you employed and the results achieved.
✨Familiarity with Tools is Key
Make sure you're well-versed in acquisition tools and tracking software like Adjust. Be ready to explain how you've used these tools to analyse campaign performance and make data-driven decisions.
✨Communicate Clearly
Excellent communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex data or presenting recommendations to stakeholders. This will help you stand out during the interview.
