Audience Growth Strategist

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

You are an experienced

newsroom

Audience

G

rowth

S

trategist

with

strong

content

marketing

skills.

You

have

a deep understanding of content strategy, search engine optimization factors and a proven

track record

of executing audience growth within a newsroom. You are proactive and

want to

make an impact within our newsroom.

You

have

a strong

understanding

of

what makes content

go

viral on Google

Discover

. Though you have a strong SEO base, they understand the interconnections

and synergies

between organic, social, and direct

audiences.
You\’re
well versed

in

Google\’s plan for AI Mode and AI Overviews and understand the role LLMs and Answer Engines will play for

news

publishers.

You will perform in-depth research and content/competitor analysis to

strategize for audience growth

. A primary function of this position will be to contribute to

short and long-term

newsroom

activities

including

commissioning

story

ideas,

tracking hourly

trends,

optimizing

articles, competitor research, performance analysis

, and content strategy buildout.

You will also

be

responsible

for

training

editorial

teams

in

SEO

and content

best

practices,

planning

for

future events, and

presentations for editorial and Newsweek leadership

. Your main goal is to help scale content

marketing

efforts

to

meet

core

company

metrics

including

traffic

and user growth.

This is a full-time role based in our UK bureau with the ability to work from home anywhere in the UK.

Key Responsibilities:

• Create

and

execute

successful

newsroom

strateg

ies

to

meet core company KPIs including increasing sessions, users, and engagement through various traffic channels.
– Have a deep understanding and create effective strategies to improve

visibility

in

Google Discover,

Google Search and Google

N

ews.
– Work directly with other Audience,

SEO

and Social team members to plan and execute cohesive strategies to improve visibility.
– Perform

in-depth

competitive

analysis

on

competitor

websites and content

.
– Grow visibility

around in Google\’s AI Mode/Overviews and as a cited source in popular answer engines.
– Build

and

execute

a

content

strategy

with

topics,

content

ideas,

and

other

strategic notes for our

timely

and evergreen strategies. Pre-plan for future events

by suggesting coverage, performing keyword

/topic

research, and compiling impactful

SEO

/content

recommendations.
– Suggest

new

topics

or

coverage

areas

to

reach

new

audiences

and

collaborate

with editorial, audience, and data teams to execute strategy.
– Make

proactive

recommendations

/optimizations

to

editorial

and

audience

teams

throughout

the

day about trending search

and social topics

to maximize reach.
– Deliver

impactful

training

sessions

and

provide

SEO

/content

guidance

to

newsroom

editors, journalists, and other team members

.
– Ensure

all

content follows

Newsweek

editorial

guidelines

and

brand

standards

.
– Any

other

reasonable

duties

to

meet

the

needs

of

the

business.

Qualifications

Required:

• Significant years of

experience growing SEO

or audience

within a newsroom environment.
– Thorough knowledge of content factors

directly related

to ranking in Google Search (Top Stories) and Google News, including E-E-A-T, topical authority, and on-page optimization.
– Strong understanding of Google Discover and other content recommendation engines.
– Strong

proficiency

with using Google Trends, Google Search Console,

GA4, SEO tools (

Ahrefs

/

Semrush

),

and any real-time content analytics tool such as or Chartbeat.
– Experience with creating

structured workflows,

communicating

with project

stakeholders

and

collaborating across internal teams.
– Expert

project management skills with

an

ability to manage multiple projects

/tasks

simultaneously

.
– Strong communication

skills with an ability to present data in an easy-to-understand way

.
– A

proven

track record

of productive collaboration with editorial teams

.
– An interest in the evolution of search

, answer engines/LLMs

and AI

.

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.