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Tarsh & Partners Marketing Recruitment

Senior Brand Manager FMCG – French Speaking

England Full-Time 48000 - 56000 £ / year (est.) No home office possible

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At a Glance

Tasks: Lead brand strategies and initiatives for a major FMCG brand in Western Europe.
Company: Join a leading FMCG company known for its iconic brands and impactful marketing.
Benefits: Enjoy a competitive salary, hybrid work options, and a car allowance.
Why this job: Make a real impact in a dynamic team focused on consumer love and sustainable success.
Qualifications: Fluency in French and proven FMCG brand management experience required.
Other info: Be part of a creative, agile team that values accountability and long-term thinking.

The predicted salary is between 48000 - 56000 £ per year.

Senior Brand Manager FMCG – French Speaking

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Senior Brand Manager FMCG – French Speaking

Remit – Western Europe (France & Benelux)

Location: North of London/Hybrid

Package: £60K-£70K plus £6K car allowance and bonus

Ref: TP441425

Excited to shape the future of a purpose-led brand in Western Europe?

Join a leading FMCG company known for its iconic brands and make a real impact in a senior marketing role
Develop and deliver innovative brand plans and initiatives to drive growth across Western Europe
Work within close-knit team focused on the UK and international markets
Our client, a major FMCG player, is seeking an experienced and passionate SBM to drive the success of its key brand across Western Europe. This is an exciting opportunity to join a dynamic marketing team and play a key role in shaping the future of this much loved and delicious brand, driving consumer love, market penetration, and sustainable commercial success.

What You\’ll Do:

Developing and delivering annual brand plans, growth initiatives and EPD/NPD projects to achieve ambitious objectives in the key French and Benelux markets
Leading cross-functional teams to ensure successful execution of brand plans
Maintaining a deep understanding of the consumer and ensuring their needs are at the heart of all activities
Ensuring all consumer touchpoints effectively communicate the brand personality and tone of voice
Monitoring and analysing brand performance at market, segment, and customer levels
Managing the brand P&L and providing input for annual and long-term forecasts
Overseeing the development of creative content, ensuring alignment with the brand\’s comms platform
Managing relationships with media planning/buying agencies to deliver exceptional value and impact in each market
Working closely with Sales, Category, and distributor teams to drive retail impact and secure support for key initiatives
Working closely with the Global Innovation Team to manage the brand portfolio and deliver innovation plans

What You’ll Bring:

Proven experience in FMCG brand management, with a focus on Western European markets
Fluency in French essential; strong understanding of consumer and retail dynamics in France & Benelux
A consumer-first mindset with the ability to translate insights into commercially successful plans
Strong project management skills and ability to lead diverse, cross-functional teams
Experience in communications planning across all media channels, and shopper & trade marketing
Track record of developing and launching successful innovation, range extensions and EPD
Exceptional communication and influencing skills, with the ability to build strong internal and external relationships
Creatively-driven approach, with excellent storytelling skills
Fluency in French and English
Passion for the FMCG industry and a genuine commitment to making a difference through purpose-driven brands

We believe that great marketing creates real brand value—and that brands can and should make a difference. We\’re a lean, agile team that values creativity, accountability, and long-term thinking. We take pride in what we do and treat every project like it\’s our own.

If you are an ambitious BM or experienced SBM with a passion for driving growth, we want to hear from you. To apply for this, please apply via LinkedIn, or send your CV to Adam Tarsh at

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Advertising
Industries

Food and Beverage Manufacturing

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