Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead performance marketing strategies for a global travel site, focusing on paid search and social media.
- Company: Join Pitchup.com, an award-winning travel platform with over 6,000 camping sites worldwide.
- Benefits: Enjoy remote work, generous holiday allowance, pension match, and exclusive staff discounts.
- Why this job: Be part of a fast-growing team making travel easier for millions while driving impactful marketing campaigns.
- Qualifications: 3-4 years in paid search and 2-3 years in paid social, ideally in e-commerce or travel.
- Other info: Work in a fully remote environment with a diverse team across 10 countries.
The predicted salary is between 32000 - 42000 £ per year.
Want to work with an award-winning and quickly expanding company? We’re a travel site making it a doddle to book camping, glamping and caravan sites all over the world, with over 6,000 to choose from.
Pitchup.com receives 40m annual visits and up to 8,000 bookings per day – so far we\’ve booked £500m worth of holidays, helping more than 15m holidaymakers make their great escape.
Over the last two years we\’ve launched new desktop and mobile websites with an updated look and feel, led a successful campaign to change the law to open more campsites in the UK, and adapted our search to give disabled travellers the information they need. And – with a fifth of our business coming from outside the UK already – we\’re just getting going.
You\’ll join a nimble team of 70 based in 10 countries: we\’re a 100%-remote business so we all work from home, getting together from time to time when we can. The company is profitable and was founded in 2009 by former lastminute.com staff with a background in the holiday park sector.
Pitchup.com has been featured in leading global media titles, such as BBC News, New York Times, Le Figaro, and more, and has been translated into 17 languages by our in-house translation team. We’re members of the Financial Times\’ FT1000 fastest growing companies in Europe and recently were awarded the Platinum Trusted Service Award by Feefo, for achieving a customer rating of at least 4.5 out of 5 for six years in a row.
About the role:
You will run the performance marketing activity alongside the Performance Marketing Lead – currently paid search/PPC and paid social, with £2.5m+ annual spend – underpinning ambitious plans for domestic and international growth. As such, the role encompasses optimising ROI/revenue growth, geographic expansion, automation (including monitoring our existing integrations), and supporting the identifying and executing of growth initiatives, including experimentation.
Reporting to the Performance Marketing Lead, and working closely with the Managing Director and Founder, our SEO Lead and Data Scientist, you will thrive in an entrepreneurial environment. This is our second in-house performance marketing role as we have transitioned from agency management six months ago, where you’ll support the Performance Lead in growing the paid search and paid social media accounts. We have a strong bias to action as a company, so you should be a \”do-er\” first and foremost.
- Run effective performance marketing strategies, launching/optimising campaigns locally and internationally
- Maximise productivity through automation and feed integration
- Rapidly identify high-potential ideas via a ‘test and learn’ approach
- Support the building out of the international plan and global expansion, targeting local search engines as appropriate
- Suggest implementing monitoring tools and aid the process/reports for analysing PPC performance
- Assist with the balancing of revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTV
- Collaborate with engineering, data science, SEO, translation and content as needed to deliver campaigns
- Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy
- Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape
- Contribute to Pitchup.com\’s broader growth strategy and keep abreast of PPC, SEM and Paid social trends
About you:
- Proven track record of setting, delivering and running £5m+ annual spend global paid search and social campaigns efficiently while increasing revenue and traffic, ideally within an online travel company or complex e-commerce business
- Strong experience in paid search with at least 3-4 years of experience
- Good experience in paid social with at least 2-3 years of experience (Meta required, TikTok advantageous)
- SA360 experience required
- French or Spanish language skills highly desirable
- Excellent analytical and problem solving skills, with demonstrable passion for ecommerce marketing and knowledge of other online marketing channels and their interactions with performance marketing, including attribution
- Commercially focused and driven with the ability to work towards metrics and manage budgets
- Ability to work to deadlines in a fast paced environment
- Excellent verbal and written communication skills
- Ideally a background (e.g. degree) in a STEM or other numerate discipline
- UK-based with right to work in the UK (unfortunately we are unable to offer sponsorship)
Salary: £40,000 to £50,000
Benefits include: (View all our benefits)
- Pension match up to 4%
- 25 days\’ holiday + bank holidays
- Life insurance, critical illness cover, group income protection
- Aviva private health insurance
- Enhanced maternity and paternity leave
- Cycle to work scheme
- Staff discount scheme for Pitchup.com holidays
Read some of our press coverage
UK:
- https://inews.co.uk/inews-lifestyle/travel/uk-camping-campsites-august-bank-holiday-2022-availability-pitch-prices-1804816
- https://www.yumpu.com/en/document/read/67423068/camping-trade-world-issue-11/43
- https://www.farminglife.com/country-and-farming/international-womens-day-women-playing-key-role-in-growth-of-agritourism-study-finds-4055326
- https://www.thetimes.co.uk/article/storm-clouds-on-the-horizon-for-temporary-campsites-mg7nz5cv6
IT:
- https://vincenzochierchia.blog.ilsole24ore.com/2022/01/18/estate-2022-pitchup-turismo-glamping-gonfie-vele/
- https://www.vanityfair.it/gallery/tende-da-campeggio-facili-da-montare-da-portare-in-vacanza
US:
- https://medium.com/authority-magazine/dan-yates-of-pitchup-the-future-of-travel-in-the-post-covid-world-949495433861
- https://www.washingtonpost.com/travel/tips/camp-rental-utah-california-yellowstone/
- https://www.nytimes.com/2022/11/27/travel/love-or-leave-winter-on-the-cheap.html
ES:
- https://www.elmundo.es/viajes/hoteles/2022/06/23/62b2c84ffdddffd5758b45ef.html
- https://www.europapress.es/turismo/nacional/noticia-sector-camping-espana-preve-2023-cifras-record-reservas-pitchup-20230215125405.html
FR:
- https://www.lefigaro.fr/actualite-france/ces-commercants-contraints-aux-promos-pour-rassurer-les-vacanciers-20220808
- https://www.camping-car.com/nos-actus/27057-laissez-vous-tenter-par-une-escapade-en-van
#J-18808-Ljbffr
Performance Marketing Manager employer: Pitchup.com
Contact Detail:
Pitchup.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the travel sector. Understanding how to optimise PPC and paid social campaigns specifically for travel can give you an edge.
✨Tip Number 2
Network with professionals in the travel and e-commerce industries. Engaging with others who have experience in performance marketing can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns where you successfully increased ROI. This will demonstrate your ability to make data-driven decisions.
✨Tip Number 4
Highlight any experience you have with international markets, especially if you can speak French or Spanish. This will be a significant advantage given Pitchup.com's global expansion plans.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with paid search and social campaigns. Use specific metrics to demonstrate your success, such as revenue growth or ROI improvements.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your experience with £5m+ annual spend campaigns and how you can contribute to Pitchup.com's growth strategy.
Showcase Analytical Skills: Emphasise your analytical abilities in both your CV and cover letter. Provide examples of how you've used data to drive decisions and optimise campaigns, particularly in fast-paced environments.
Highlight Language Skills: If you have French or Spanish language skills, make sure to mention them prominently. This could set you apart from other candidates and align with the company's international expansion goals.
How to prepare for a job interview at Pitchup.com
✨Showcase Your Experience
Make sure to highlight your proven track record in managing substantial paid search and social campaigns. Be ready to discuss specific examples of how you've increased revenue and traffic, especially within the travel or e-commerce sectors.
✨Demonstrate Analytical Skills
Prepare to showcase your analytical abilities by discussing how you've used data to drive decisions in past roles. Bring examples of metrics you've tracked and how they influenced your marketing strategies.
✨Familiarise Yourself with the Company
Research Pitchup.com thoroughly before the interview. Understand their business model, recent achievements, and future goals. This will help you tailor your responses and show genuine interest in contributing to their growth.
✨Prepare for Technical Questions
Since the role requires experience with tools like SA360 and knowledge of PPC performance monitoring, be prepared to answer technical questions. Brush up on relevant tools and be ready to discuss how you've used them to optimise campaigns.
