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- Tasks: Lead the strategy for enabling global teams to launch products and drive sales effectively.
- Company: Miro is a visual workspace platform empowering teams to innovate and collaborate globally.
- Benefits: Enjoy competitive equity, health insurance, office snacks, WFH allowance, and learning opportunities.
- Why this job: Join a diverse team focused on innovation and collaboration, making a real impact in the market.
- Qualifications: 7+ years in sales enablement with strong communication skills and a passion for driving success.
- Other info: Miro values diversity and inclusion, fostering a supportive environment for all employees.
The predicted salary is between 43200 - 72000 £ per year.
At Miro, we’re scaling how teams bring ideas to life—and that starts with how we go to market. As the Go-To-Market Enablement Lead, you will be responsible for enabling our global GTM teams to effectively execute new product, solution, and sales motions. You’ll partner closely with Product Marketing, Strategy & Programs, Sales Leadership, and other cross-functional stakeholders to translate our biggest bets into world-class field execution.
About the Role
This role is critical in preparing the field to bring our most strategic ideas to market—ensuring they have the right knowledge, messaging, tools, and confidence to engage customers with impact and deliver growth.
What you’ll do
- Architect the strategy and orchestrate the motion for enablement on product releases, messaging, and new sales plays, from initial scoping to reporting post-launch results- driving clarity across Product management, Product marketing, Pre-sales, Post-sales, and GTM ops
- Design and deliver technical GTM Enablement to the Solution Engineering team, including demo best practices and technical discovery that leads to the Solution Win
- Champion a value-selling mindset, ensuring every customer-facing team understandswhat ,why , andhow to sell customer value
- Partner cross-functionally to ensure timely, coordinated enablement across regions and roles
- Collaborate with GTM and field leaders to reinforce key messages and skills post-enablement
- Track adoption and impact of enablement programs and continuously iterate based on feedback and performance data
- Use AI to multiply your impact and to increase field productivity and adoption of GTM enablement efforts
What you’ll need
- 7+ years in sales enablement, working on several solution and product launches — ideally in a high-growth SaaS or B2B environment
- 2+ years technical enablement
- Proven experience driving cross-functional programs that improve field effectiveness
- Strong grasp of solution and value-based selling principles
- Strategic thinker with strong execution skills—you can go from idea to action with clarity
- Exceptional collaboration and communication skills; able to align multiple stakeholders
- Passionate about enabling others and driving adoption of new ways of selling
What\’s in it for you
- Competitive equity package
- Health insurance for you and your family
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Opportunity to work for a globally diverse team
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform\’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.
02. Hiring Manager
The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.
03. Skill Assesment
An interactive presentation to see your skills in action, based around a particular case study or business problem.
04. Meet the Team
Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro\’s values and culture.
Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.
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GTM Enablement Lead employer: Miro Group
Contact Detail:
Miro Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Enablement Lead
✨Tip Number 1
Familiarise yourself with Miro's products and their unique selling points. Understanding how Miro's platform enables collaboration and innovation will help you articulate your value during discussions with the hiring team.
✨Tip Number 2
Network with current or former employees of Miro on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the GTM Enablement Lead role.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in sales enablement, particularly in high-growth SaaS or B2B environments. Highlighting measurable outcomes from your previous roles will demonstrate your capability to drive results at Miro.
✨Tip Number 4
Showcase your strategic thinking and execution skills by preparing a brief case study or presentation that outlines how you would approach a new product launch at Miro. This proactive approach can set you apart from other candidates.
We think you need these skills to ace GTM Enablement Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales enablement, particularly in high-growth SaaS or B2B environments. Emphasise your achievements in product launches and cross-functional collaboration.
Craft a Compelling Cover Letter: In your cover letter, express your passion for enabling teams and driving adoption of new selling methods. Mention specific examples of how you've successfully implemented enablement strategies in the past.
Showcase Your Understanding of Miro: When answering why you want to join Miro, demonstrate your knowledge of their mission and values. Highlight how your skills align with their goals and how you can contribute to their innovative culture.
Prepare for Interviews: Be ready to discuss your experience in detail, especially regarding technical enablement and value-based selling. Prepare examples that showcase your strategic thinking and execution skills, as well as your ability to collaborate with diverse teams.
How to prepare for a job interview at Miro Group
✨Understand Miro's Mission
Before your interview, make sure you fully grasp Miro's mission to empower teams to create the next big thing. This will help you align your answers with their values and demonstrate your enthusiasm for the role.
✨Showcase Your Cross-Functional Experience
Given the collaborative nature of the GTM Enablement Lead role, be prepared to discuss specific examples of how you've successfully worked with various teams in the past. Highlight your ability to drive cross-functional programmes that improve field effectiveness.
✨Demonstrate Value-Based Selling Knowledge
Since the role requires a strong grasp of solution and value-based selling principles, come ready to discuss your experience with these concepts. Share examples of how you've championed a value-selling mindset in previous roles.
✨Prepare for Interactive Assessment
Expect an interactive presentation during the skill assessment phase. Prepare a case study or business problem related to GTM enablement, showcasing your strategic thinking and execution skills. Practice articulating your thought process clearly.
