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- Tasks: Lead marketing strategy across multiple international markets and drive brand growth.
- Company: Join Glanbia Performance Nutrition, the world's #1 sports nutrition company.
- Benefits: Enjoy a purpose-driven culture with opportunities for innovation and leadership.
- Why this job: Shape the future of renowned brands while making a real impact in health and fitness.
- Qualifications: 15 years in marketing leadership, preferably in FMCG, with a passion for sports and nutrition.
- Other info: This is a unique chance to create a legacy in a rapidly growing industry.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Vice President Marketing role at Glanbia Performance Nutrition (GPN)
Join to apply for the Vice President Marketing role at Glanbia Performance Nutrition (GPN)
The VP Marketing – International will lead the consumer and brand strategy across the four sub-regions that sit within the International business (UK & Nordics, Continental Europe, AMEA and Oceania, which comprise of c. 20 markets with in-market teams). In collaboration with the local GM’s, the role will also indirectly lead in-market Marketing teams across these markets. This role will play a critical role in driving a greater connection between our brands and our consumer to maximize commercial impact in-market. Key priority areas will be on storytelling, focused innovation and digital engagement. These will be enabled by strong portfolio strategies, innovation plans and greater focus on driving digital engagement.
The role will report to the CEO International, and will also be a key member of the International Leadership team. This is a unique opportunity to bring significant brand leadership and commercial experience to drive growth across multiple international markets in an exciting category.
The International region is playing, and will continue to play, a key strategic growth role for Glanbia Group. Our category and brands play right into current consumer trends in wellbeing, nutrition and health & fitness. We are an ambitious team and as the world’s #1 sports nutrition company, our intention is to shape the development of the category and in this context, the Marketing VP role presents a significant opportunity to create a real legacy across our markets.
The Optimum Nutrition brand is our flagship brand is currently in double digit net revenue growth in many markets and the VP Marketing will play a key strategic role in ensuring sustained high levels of growth going forward. While Optimum Nutrition is our flagship and priority brand, the VP Marketing will also have overall leadership responsibility for a number of “regional jewel” brands across the region.
Key Responsibilities:
- Work with the GM’s and local marketing leads to develop industry-leading strategic brand plans that maximize efficiency and impact and support the delivery of business performance in-market.
- Drive creativity and inspirational content deployment & development across the region.
- Lead on digital – ensure we are pushing our digital agenda to drive brand awareness, expand the category to new users and to drive revenue.
- Develop strategic external partnerships to build brand awareness.
- Define our overall consumer-driven innovation strategy, to drive core growth as well as breakthrough growth through innovation in adjacent our new categories.
- Drive our consumer education agenda via research into claims strategy, and integrating those claims in our brand plans and innovation
- Leading the in-market Marketing leads to develop against the plans, building long-term brand equity.
- Development and execution of the Marketing Strategy for the International region with KPIs by country on market share, pricing, awareness, brand & category growth targets, ROS and innovation.
- With the rest of the GPN International Leadership Team, drive the long-term strategic plan and the annual strategy and budgeting process, providing clear direction and guidelines to the markets.
- Ensure that we have the right people in the right roles to execute against the strategy leveraging GPN Marketing Competencies & Talent Development resources.
- Leveraging established brand positioning, channel distribution, segmentation and insight strategies to support brand growth.
- Manage the marketing budget across the regions. Establish key marketing ROI metrics to establish the effectiveness of programs in each market.
- Evaluate investment in relation to results and provide recommendations for future improvements in ROI.
Required Qualifications:
- 15 years\’ experience in marketing leadership roles, preferably within FMCG/ consumer goods.
- European & ASPAC experience required.
- Instinctive understanding of sports & lifestyle nutrition and a strong passion for sport and healthy lifestyle.
- Proven track record in driving a digital strategy and online engagement.
- Proven deliverables in delivering breakthrough consumer-driven innovation to drive category growth and expansion into adjacent categories.
- High levels of leadership maturity to foster a high performing marketing team and to coach in-market marketing talents to drive performance.
- Strong influencing and collaboration capability to ensure markets are aligned with the brand strategy, and vice-versa.
- An optimistic and resilient team player, confident to voice opinions & challenge mind-sets, leading with consumer insights.
- Obsessed with consumer intimacy and have proven the ability to foster this culture across an organization.
- Expert-level experience in marketing strategy development, using insights and competitor analysis to anticipate future opportunities.
- Proven media savvy, particularly in digital marketing and e-commerce.
- Experience with cost and ROI management of marketing budgets.
- Strong track record in driving innovation, channel specific programs, brand management and portfolio management.
- Matrix Management – strong influencing skills across a culturally diverse group of people and markets with understanding of direct and dotted line accountability.
Why Join GPN?
Be part of a purpose-led organization that is transforming performance nutrition and health. This role offers the opportunity to shape the future of globally recognized brands, influence at the highest levels, and lead a team passionate about making an impact.
Seniority level
-
Seniority level
Executive
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Food and Beverage Manufacturing and Sporting Goods Manufacturing
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Vice President Marketing employer: Glanbia Performance Nutrition (GPN)
Contact Detail:
Glanbia Performance Nutrition (GPN) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President Marketing
✨Tip Number 1
Network with professionals in the FMCG and sports nutrition sectors. Attend industry events, webinars, or conferences where you can meet potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Glanbia's brands and their market positioning. Understanding their current strategies and recent campaigns will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 3
Prepare to discuss your previous successes in driving digital marketing strategies and consumer engagement. Be ready to share specific examples that demonstrate your ability to innovate and lead teams effectively.
✨Tip Number 4
Research the latest trends in health, fitness, and nutrition. Being knowledgeable about current consumer behaviours and preferences will allow you to contribute valuable insights during interviews and discussions.
We think you need these skills to ace Vice President Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly within FMCG or consumer goods. Emphasise your achievements in driving digital strategies and consumer-driven innovation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and healthy lifestyles. Discuss how your experience aligns with the role's responsibilities, especially in storytelling and brand strategy across international markets.
Showcase Leadership Experience: Provide specific examples of how you've led teams and driven performance in previous roles. Highlight your ability to influence and collaborate with diverse groups, as this is crucial for the VP Marketing position.
Demonstrate Market Knowledge: Research Glanbia Performance Nutrition and its brands. Mention current trends in wellbeing and nutrition in your application to show your understanding of the market and how you can contribute to their growth.
How to prepare for a job interview at Glanbia Performance Nutrition (GPN)
✨Showcase Your Leadership Experience
As a Vice President of Marketing, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully led teams and driven marketing strategies in previous roles, especially in the FMCG sector.
✨Understand the Brand's Positioning
Research Glanbia Performance Nutrition and its brands thoroughly. Be ready to discuss how you can enhance their market presence and connect with consumers, particularly through storytelling and digital engagement.
✨Highlight Your Digital Strategy Skills
Given the emphasis on digital engagement in the role, be prepared to discuss your experience with digital marketing strategies. Share specific examples of how you've driven online engagement and brand awareness in past positions.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic planning and innovation. Think about how you would approach developing brand plans and driving growth across multiple international markets, and be ready to share your insights.
