At a Glance
- Tasks: Lead the Major Events & Experiences team to create unforgettable experiences in London.
- Company: Join London & Partners, promoting London as a top global destination.
- Benefits: Enjoy hybrid working, 30 days holiday, and excellent pension contributions.
- Why this job: Be part of a dynamic team shaping London's global brand and visitor satisfaction.
- Qualifications: Degree or equivalent experience in major events; strong communication and networking skills required.
- Other info: Flexible working patterns encouraged; diversity is celebrated at London & Partners.
The predicted salary is between 40800 - 50400 £ per year.
Head of Major Events & Experiences (12-16 Month Fixed Term Contract)
Join to apply for the Head of Major Events & Experiences (12-16 Month Fixed Term Contract) role at London & Partners
Head of Major Events & Experiences (12-16 Month Fixed Term Contract)
Join to apply for the Head of Major Events & Experiences (12-16 Month Fixed Term Contract) role at London & Partners
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This range is provided by London & Partners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Overview of team purpose
We develop and promote London as a destination, creating inclusive, sustainable and resilient growth for the city. We work to build the global brand and reputation of London as the best global destination to visit. We do so by creating and promoting brilliant experiences for London and Londoners alike and delivering high visitor satisfaction. We collaborate with the industry, partners and stakeholders to deliver these plans, aligned to London’s Growth Plan, building L&Ps reputation as the delivery partner of choice.
London is a global leader in large-scale sporting and cultural events and consumer experiences. Events and Experiences are an important driver of London’s economy and they shape the city’s global brand and reputation. The Major Events & Experiences Team provides expertise and guidance to help stage major events and “anchor” experiences in the capital.
Purpose of the role
The Head will lead the team in their delivery of London’s international strategy for major events and experiences; identifying opportunities to create value from new and forthcoming major events and experiences, ensuring London maximises the economic and reputational benefits, and improving visitor satisfaction.
The Head of is responsible for developing and implementing the strategy for major events & experiences, and leading on stakeholder engagement. Our remits incorporates but it not limited to: sporting, cultural and esports events, anchor attractions, experiences, venues and hotels.
Key Tasks
- Lead the development of a cohesive and integrated sector strategy, including annual business plan, objectives and KPIs, working with the Senior Leadership Team, including the Director, Destination.
- Apply this strategy and lead the Major Events and Experiences team to attract large ‘anchor’/headline events and experiences to London
- Build and manage a pipeline of target events and experiences, building a London proposition and leading the business development programme
- Identify, nurture and manage the engagement with key influencers and stakeholders in this sector in London and work with the international teams to identify and nurture key sector stakeholder relationships in our core markets, in order to build London & Partners’ reputation in the ecosystem
- Work with the Destination team to identify suitable venues and development opportunities across London to host major events and experiences
- Lead on Major events bids, working with colleagues across London & Partners and the Mayor of London
- Support existing London events & experiences to help them grow and create more value for London
- Plan and lead the Major events and experiences thought leadership programme to raise the profile of London & Partners and as a business development tool to grow the pipeline
- Develop and share in-depth sector knowledge and expertise; monitor and report on issues affecting sector development in London; and serve as a go-to-person for information on policy and strategic issues for this sector.
- Represent L&P (and London where appropriate) in the Major Events and experiences sector, including in the media as requested and at sector events Act as Creative Sector Lead for Major Events
- Line manage, coach and develop the Creative team (senior investment and inward investment managers), including monitoring of workloads and conducting appraisals and improve the effectiveness of the team and mentoring/support to wider Creative leads in the FDI Welcome team as required
- Responsible for setting targets, budgets and reporting, including being accountable for the team’s budget
- Any other reasonable duties as allocated by the line manager.
You’ll have/bring
- Education: degree level or equivalent professional experience.
- Excellent knowledge and proven business development experience within London’s Major Events and/or experiences landscape.
- Track record of building strong networks and partnerships and working collaboratively with external partners to deliver major projects.
- Excellent communicator, able to communicate a clearly to internal and external stakeholders at all levels in a confident and articulate manner.
- Experience in cross-business working to achieve challenging goals
- Experience co-ordinating complex projects and programmes with the team using all available resources, measuring and monitoring performance throughout.
- Experience in public speaking, including presenting and moderating
- Able to build, maintain and support a high performing team through building trust, co-operation and a constructive dialogue.
- Able to motivate, coach and encourage others to maximize their own and the organisation’s potential. Creates an inclusive, supportive culture. Builds strong, trusted working relationships with colleagues and partners.
- Able to use business challenges and opportunities to improve team, personal and organisational performance.
- Strategically motivated problem-solver with a can-do attitude.
- Able to demonstrate resilience and adapt positively within the context of ambiguous and fast changing priorities and cultural agendas.
You’ll Get
- To join a fast paced, flexible and inclusive social enterprise
- Hybrid working environment
- 30 days’ holiday in addition to UK public holidays
- Excellent employer pension contribution and Medical Cash Plan
Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.
London\’s diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.
We encourage applications from all sections of the community.
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Head of Major Events & Experiences (12-16 Month Fixed Term Contract) employer: London & Partners
Contact Detail:
London & Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Major Events & Experiences (12-16 Month Fixed Term Contract)
✨Tip Number 1
Network actively within the events industry in London. Attend relevant conferences, workshops, and networking events to meet key influencers and stakeholders. Building these relationships can give you insights into upcoming opportunities and help you stand out.
✨Tip Number 2
Stay updated on London's major events and experiences landscape. Follow industry news, subscribe to relevant newsletters, and engage with social media channels that focus on events in London. This knowledge will not only prepare you for interviews but also demonstrate your passion for the role.
✨Tip Number 3
Showcase your leadership skills by volunteering for projects or initiatives that require team management. Whether it's leading a small event or coordinating a community project, these experiences can highlight your ability to motivate and develop a high-performing team.
✨Tip Number 4
Prepare for public speaking opportunities. Since the role involves representing London & Partners at sector events, practice your presentation skills. Join local speaking clubs or take part in webinars to build confidence and refine your communication style.
We think you need these skills to ace Head of Major Events & Experiences (12-16 Month Fixed Term Contract)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Tailor your application to highlight how your experience aligns with the role of Head of Major Events & Experiences.
Craft a Compelling CV: Ensure your CV showcases relevant experience in major events and business development. Use clear headings, bullet points, and quantify achievements where possible to make your CV stand out.
Write a Strong Cover Letter: Your cover letter should express your passion for London as a destination and your vision for enhancing its global brand through major events. Be specific about your past experiences and how they relate to the tasks outlined in the job description.
Highlight Stakeholder Engagement Skills: Given the importance of collaboration in this role, emphasise your experience in building relationships with stakeholders. Provide examples of how you've successfully engaged with partners to deliver major projects.
How to prepare for a job interview at London & Partners
✨Showcase Your Strategic Vision
As the Head of Major Events & Experiences, you'll need to demonstrate your ability to develop and implement a cohesive strategy. Be prepared to discuss your vision for London's events landscape and how you would align it with the city's growth plan.
✨Highlight Your Networking Skills
Building strong relationships is key in this role. Share examples of how you've successfully engaged with stakeholders and influencers in the past, and how you plan to nurture these connections for London & Partners.
✨Demonstrate Your Project Management Expertise
This position involves coordinating complex projects. Be ready to discuss specific projects you've managed, focusing on how you measured success and overcame challenges to achieve your goals.
✨Prepare for Public Speaking Scenarios
Given the public-facing nature of this role, practice articulating your thoughts clearly and confidently. You may be asked to present ideas or moderate discussions, so showcasing your communication skills will be crucial.