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For Companies At a Glance
- Tasks: Drive organic growth by building high-quality backlinks through strategic outreach and collaboration.
- Company: Join Legend, a dynamic team revolutionising iGaming, Sports Betting, and Personal Finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and paid leave during the festive season.
- Why this job: Be part of a supportive SEO team with access to top tools and opportunities for personal growth.
- Qualifications: Experience in off-page SEO, excellent communication skills, and knowledge of relevant industry tools required.
- Other info: Diverse perspectives are valued; apply even if you don’t meet every qualification.
The predicted salary is between 28800 - 43200 £ per year.
About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring an Off-page SEO Executive, reporting directly to our Senior Off-page SEO Manager.
In this role, you\’ll help accelerate our organic growth across key Asian markets by taking ownership of delivering high-quality backlinks through strategic outreach, smart planning, and close collaboration with freelancers, agencies, and our internal SEO team. You’ll work across English and local-language content, using your knowledge of markets such as India, Singapore, Malaysia, and the Philippines to build relevant, powerful links that drive rankings and real business impact.
You’ll be part of a growing, supportive SEO team with access to world-class tools, expert knowledge, and the freedom to make your mark in one of the most competitive digital spaces out there.
In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.
Your Impact:
- Identify and evaluate domains for backlink opportunities, ensuring they meet our quality and relevance standards.
- Execute our link-building strategy with ownership of your own acquisition targets.
- Collaborate closely with the on-page SEO team to support their needs and ensure strategic alignment.
- Plan topically relevant stories and coordinate with content freelancers and agencies to ensure timely delivery. Review and assess content in English and local languages.
- Utilise tools such as Ahrefs, Majestic, and Semrush to get insights into our and competitors’ backlink profiles and share actionable insights.
- Develop and maintain strong relationships with agencies, publishers, and other external partners.
What You\’ll Bring:
- Experience handling off-page SEO activities.
- Excellent communication skills (written and verbal) in English.
- Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading.
- Knowledge of industry tools such as Ahrefs, Majestic, and Semrush.
- Ability to work under pressure and strict deadlines.
- Market experience in India, Singapore, Malaysia and/or the Philippines is a major plus.
- Proficiency in local languages from these markets is an advantage.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)
- 2nd: Interview with Senior Off-page SEO Manager and Off-page SEO Specialist (1 hour video via Zoom)
- 3rd: Take home task and presentation – you will be given 3-5 days to complete the task before presenting it back to our Senior Off-page SEO Manager and General Manager of Marketing (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team , and we\’ll do all we can to support you.
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Off-Page SEO Executive employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Off-Page SEO Executive
✨Tip Number 1
Familiarise yourself with the specific markets mentioned in the job description, such as India, Singapore, Malaysia, and the Philippines. Understanding local trends and cultural nuances will help you stand out during interviews and demonstrate your commitment to the role.
✨Tip Number 2
Brush up on your knowledge of off-page SEO strategies and tools like Ahrefs, Majestic, and Semrush. Being able to discuss how you've used these tools in past experiences will show your expertise and readiness for the role.
✨Tip Number 3
Prepare to discuss your experience with content freelancers and agencies. Think of specific examples where you successfully coordinated projects or created content briefs, as this will highlight your collaborative skills and ability to manage external relationships.
✨Tip Number 4
Practice articulating your thoughts clearly and confidently, as excellent communication skills are crucial for this role. Consider doing mock interviews with friends or using online platforms to refine your verbal communication before the actual interview.
We think you need these skills to ace Off-Page SEO Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Off-Page SEO Executive. Familiarise yourself with backlink strategies, outreach methods, and the tools mentioned in the job description, such as Ahrefs and Semrush.
Tailor Your CV: Highlight your relevant experience in off-page SEO activities. Be specific about your achievements in link-building and any successful campaigns you've managed. Use metrics to demonstrate your impact, such as increased traffic or improved rankings.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your knowledge of the Asian markets specified in the job description and how your skills align with their needs. Show that you understand their mission and values.
Prepare for the Interview Process: Since the interview process includes multiple stages, prepare by practising common SEO-related questions and scenarios. Be ready to discuss your previous experiences and how they relate to the tasks you'll be handling at Legend.
How to prepare for a job interview at Legend
✨Research the Company and Its Markets
Before your interview, take some time to understand Legend's products and their presence in key Asian markets like India, Singapore, Malaysia, and the Philippines. This knowledge will help you demonstrate your interest and show how your skills can contribute to their growth.
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with off-page SEO activities. Highlight specific strategies you've used for link-building and how you've successfully collaborated with freelancers and agencies in the past.
✨Prepare for the Take-Home Task
Since there’s a take-home task involved, make sure you understand the requirements clearly. Use tools like Ahrefs, Majestic, and Semrush to gather insights and prepare a well-structured presentation that showcases your analytical skills and creativity.
✨Demonstrate Strong Communication Skills
As communication is key in this role, practice articulating your thoughts clearly and confidently. Be ready to discuss how you’ve effectively communicated with teams and external partners, especially when coordinating content and outreach efforts.
