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- Tasks: Lead growth strategies for new Cleo products and analyse acquisition performance.
- Company: Cleo is a fast-growing fintech unicorn on a mission to transform financial relationships.
- Benefits: Enjoy competitive pay, equity options, flexible work, and generous leave policies.
- Why this job: Join a passionate team making a real impact in the fintech space with high ownership.
- Qualifications: Experience in performance marketing, SQL skills, and a creative eye for effective ads.
- Other info: We encourage diverse applicants and offer support for various needs.
The predicted salary is between 60000 - 80000 £ per year.
Join to apply for the Growth Marketing Lead – Diversification role at Cleo
Join to apply for the Growth Marketing Lead – Diversification role at Cleo
About Cleo
At Cleo, we\’re not just building another fintech app. We\’re embarking on a mission to fundamentally change humanity\’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That\’s the future we\’re creating.
About The Company
About Cleo
At Cleo, we\’re not just building another fintech app. We\’re embarking on a mission to fundamentally change humanity\’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That\’s the future we\’re creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn\’t just a job; it\’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
As a Growth Diversification Lead, you’ll help shape the future of Cleo’s acquisition strategy beyond our core product (EWA). You’ll sit within Growth Marketing and have your own sub-team focusing on how we grow adoption of new Cleo products like our Chat and Cards offerings through performance marketing.
This is a high-impact, high-ownership role for someone who thrives in ambiguity and enjoys building from 0 to 1. You won’t run paid campaigns day to day, but you’ll lead the strategy, define go-to-market approaches, and partner with channel managers, product, user research, and creative teams to unlock efficient new user growth.
We’re launching more products and features than ever at Cleo and this role is pivotal in the success of those new products.
Key Responsibilities
- Lead the growth strategy for new Cleo products via performance marketing (e.g. Chat, Card, upcoming launches)
- Audit current acquisition efforts, identify gaps, and build a roadmap for scaling new products through paid channels
- Define and own key metrics, with a focus on bringing new product CPAs in line with core product benchmarks
- Partner closely with product, creative, channel managers, and user research to shape messaging, test hypotheses and drive down CPA
- Use data and SQL to analyse acquisition performance, customer behaviour, and campaign results
- Build and scale processes for Diversification within the Growth team as this area expands
- Manage and mentor existing team members, growing your team over time
Requirements
- SQL skills: you’ll be in the data often, analysing acquisition performance and shaping strategies
- Experience in a performance marketing, growth, or marketing analytics role, ideally in a tech or startup environment
- Familiarity with paid advertising strategy (e.g. Meta, TikTok, Google) – you don’t need to run campaigns, but you should know how they work
- A creative eye: you understand what makes good ads convert and can work well with brand/creative teams
- Proven experience in using data to influence performance and acquisition metrics (e.g. CPA, conversion rate)
- Exceptional stakeholder management – able to collaborate across product, research, marketing, and creative
- Strong communication skills – comfortable working with ambiguity, leading roadmaps, and presenting strategy
- Comfortable building process in a new, unstructured area of the team
What We\’re Looking For
- A strategic thinker who thrives in fast-moving environments
- Someone who’s led or influenced growth for new products, and knows how to experiment, test, and optimise
- Comfortable being hands-on with data and solving problems without analyst support
- Excited by early-stage work, launching products, building frameworks, and improving performance from the ground up
- Understands that success won’t come overnight but knows how to iterate quickly to get there
- Has experience in smaller start-ups or high-growth teams with limited structure
- Bonus if you’ve worked in fintech, ad tech, or regulated industries
- Even better if you’ve worked on UK + US campaigns or with product-led growth
If you\’re ready to make a meaningful impact at a fast-growing company and help drive our mission forward, we\’d love to hear from you!
What do you get for all your hard work?
- A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. This role is G4 level, paying £70,980 – £93,026 depending on experience. You can view our public progression framework and salary bandings here:
- Opportunity to work closely with the CEO and executive team of a leading global Fintech company
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office.
- Other benefits;
- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for team members getting promoted
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
- 6% employer-matched pension in the UK
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We\’ll pay for your OpenAI subscription
- Online mental health support via Spill
- Workplace Nursery Scheme
- And many more!
Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with CLEO. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with CLEO may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with CLEO\’s Candidate Privacy Notice
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Growth Marketing Lead - Diversification employer: cleo
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead - Diversification
✨Tip Number 1
Familiarise yourself with Cleo's mission and values. Understanding their goal of changing humanity's relationship with money will help you align your answers during interviews and demonstrate your passion for their vision.
✨Tip Number 2
Showcase your experience in performance marketing by preparing specific examples of how you've successfully driven growth for new products in previous roles. Be ready to discuss the strategies you used and the results achieved.
✨Tip Number 3
Brush up on your SQL skills, as data analysis is crucial for this role. Consider working on a few practice problems or projects that involve analysing acquisition performance to demonstrate your proficiency.
✨Tip Number 4
Network with current or former Cleo employees on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
We think you need these skills to ace Growth Marketing Lead - Diversification
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, performance marketing, and any specific achievements related to product launches. Use metrics to demonstrate your impact, such as CPA reductions or user growth percentages.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Cleo's mission and how your skills align with the role. Mention specific experiences where you've successfully led growth strategies or worked with cross-functional teams, showcasing your ability to thrive in ambiguity.
Showcase Your SQL Skills: Since SQL skills are crucial for this role, provide examples of how you've used data analysis to influence marketing strategies or improve performance metrics. If possible, include specific projects where you utilised SQL to drive results.
Demonstrate Stakeholder Management: Highlight your experience in collaborating with various teams, such as product, creative, and research. Provide examples of how you've effectively communicated strategies and managed expectations across different stakeholders.
How to prepare for a job interview at cleo
✨Showcase Your Data Skills
Since the role requires strong SQL skills, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to influence marketing strategies or improve performance metrics in previous roles.
✨Demonstrate Strategic Thinking
Cleo is looking for a strategic thinker who thrives in fast-paced environments. Prepare to share specific instances where you've led growth initiatives for new products, highlighting your ability to experiment, test, and optimise strategies.
✨Understand Performance Marketing
Familiarise yourself with performance marketing concepts, especially around paid advertising strategies. Be ready to discuss how you would approach the growth strategy for Cleo's new products and what metrics you would focus on.
✨Emphasise Collaboration Skills
Exceptional stakeholder management is key for this role. Prepare to talk about your experience collaborating with cross-functional teams, such as product, creative, and user research, and how you’ve successfully driven projects forward through effective communication.
