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- Tasks: Dive into data to uncover insights that shape marketing and product development.
- Company: Join PZ Cussons, a global FMCG leader with a passion for sustainability and consumer wellbeing.
- Benefits: Enjoy a flexible work environment with opportunities for collaboration in stunning offices.
- Why this job: Be part of a dynamic team that values innovation and diverse perspectives.
- Qualifications: No specific experience required; just a passion for data and storytelling.
- Other info: We celebrate diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 30000 - 42000 ÂŁ per year.
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PZ Cussons is a global, fast-moving consumer goods (FMCG) company, with office locations in the UK, US, Australia, Africa and Asia. Throughout our 135-year history, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments. Our diverse portfolio of brands can be found across four major categories: Personal Care, Beauty, Food & Nutrition, Home Care and Electricals.
We have a real passion for our employees, our consumers and our brands and we strive on creating moments of pleasure for everybody, every day. You will recognise some of our renowned, market-leading household names such as Carex, Childs Farm, Original Source and Imperial Leather.
If you want to join a business with dynamic, fast-paced working environment and a collaborative atmosphere whilst working flexibly but with the opportunity to collaborate in our stunning offices, then this could be the right role for you.
Key Duties and Responsibilities:
Proactive use of multiple data sources to create insight including:
- Market data – Future trends, cultural impacts and commercial trends
- Consumer – Behavioural measures such as Kantar, Nielsen, Mintel, Bespoke Qual & Quant work
- Shopper – behavioural data sources such as Dunnhumby & advantage, IGD and Bespoke Qual & Quant work
- A supportive role to help deliver mixed methodology insights projects with the Insights Manager – UK Lead as and when work required
Influencing business approach
- Creation of insight to shape marketing and R&D programmes through thorough report writing and communication of content
- Use of mixed methodologies to drive the best outcomes for insight derivation when supporting the team
- Finding the hidden insights across multiple data sources by creating a validated story and creating a clear action plan for the business based on the outputs
- Identifying gaps in understanding along the Path to Purchase and working with team and partner vendors to plan how to fill this understanding
CPG Experience
- Working within a fast-paced CPG environment that covers Grocery, Specialists and Online
- Working alongside Marketing, R&D and Cat Man to deliver innovation across product and marketing comms
- Working with marketing leading brands to enable growth from a leadership position as well as challenger brands
Ways of working
- Working in times of transition and demonstration of change management
- Team player and delivery of aligned goals across functions
- Empathetic approach to understanding diverse business questions
- Challenging and objective, using data to validate business orthodoxies
- Ability to simplify complex data sources into clear story telling – creating insight not data
- Turning multiple data points into demonstrable actions for the business
- Ability to present insight 1:1 as well as in group settings effectively
- Use of mixed methodologies to drive the best outcomes for insight derivation
- Understanding of the latest tech platforms and how to mine these for data
- Utilising multiple sources of data to tell the story
Team Player
- Ability to work in the team environment and raise the bar
- Ability to lead in cross functional teams
- Seen as a key contributor to the business and its insight creation
Please note that we are not able to offer visa sponsorship or assist with relocation support for this role. Applicants must have the right to work in the country where this role is located before applying.
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
Personal Care Product Manufacturing
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Insights Analyst employer: PZ Cussons
Contact Detail:
PZ Cussons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights Analyst
✨Tip Number 1
Familiarise yourself with the key data sources mentioned in the job description, such as Kantar, Nielsen, and Dunnhumby. Understanding how these platforms work and what insights they can provide will give you a significant edge during interviews.
✨Tip Number 2
Showcase your ability to simplify complex data into actionable insights. Prepare examples from your past experiences where you've successfully turned data into clear stories that influenced business decisions.
✨Tip Number 3
Highlight your experience in fast-paced consumer goods environments. Be ready to discuss how you've adapted to changes and contributed to team goals in similar settings, as this is crucial for the role at PZ Cussons.
✨Tip Number 4
Demonstrate your teamwork skills by preparing to discuss how you've collaborated with cross-functional teams in the past. PZ Cussons values a team player, so share specific instances where your contributions led to successful outcomes.
We think you need these skills to ace Insights Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Insights Analyst position at PZ Cussons. Understand the key duties and responsibilities, as well as the competencies required. Tailor your application to highlight how your skills and experiences align with these requirements.
Craft a Compelling CV: Your CV should clearly showcase your experience in consumer goods and data analysis. Highlight any relevant projects or roles where you've used mixed methodologies to derive insights. Use bullet points for clarity and ensure it is well-structured and easy to read.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background in data analysis and your ability to communicate complex insights can contribute to PZ Cussons' mission. Be specific about your achievements and how they relate to the job.
Proofread Your Application: Before submitting your application, take the time to proofread all documents. Check for spelling and grammatical errors, and ensure that your information is accurate and complete. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at PZ Cussons
✨Understand the Company Values
Before your interview, make sure you understand PZ Cussons' commitment to sustainability and wellbeing. Be prepared to discuss how your values align with theirs and how you can contribute to their mission of creating products that delight and nourish consumers.
✨Showcase Your Data Skills
As an Insights Analyst, you'll be working with various data sources. Be ready to demonstrate your experience with market data, consumer behaviour analysis, and shopper insights. Prepare examples of how you've used data to drive business decisions in previous roles.
✨Prepare for Mixed Methodology Questions
Expect questions about your experience with mixed methodologies in insights projects. Be ready to explain how you've successfully combined qualitative and quantitative data to derive actionable insights and influence marketing strategies.
✨Practice Clear Communication
You'll need to simplify complex data into clear stories. Practice explaining your past projects in a way that highlights your ability to communicate insights effectively, both in one-on-one settings and group presentations. This will show your potential to influence stakeholders.
