Digital Marketing Executive

Digital Marketing Executive Join our rapidly growing business in a new role as Digital Marketing Executive focusing primarily on corporate website management, organic social media and digital brand reputation. As a digital marketing specialist, your role will be pivotal in maintaining and enhancing our online presence. Reporting to the Digital Marketing Manager, you will play a key role in contributing to the company's ambitious growth targets and driving our online brand visibility and reputation. This is a fantastic opportunity for a collaborative and creative marketeer to work within a supportive, experienced, passionate (and fun!) team. Who we are apetito | Wiltshire Farm Foods is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings. Our meals are expertly crafted by our dietitians and chefs, and then frozen to lock in the goodness. Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK. Responsibilities Website Management: * Product owner of the apetito website. Management and optimisation through continuous SEO, UX and UI improvements to ensure the website continues to be the best possible window to apetito. * B2B Acquisition Support through the design and development of campaign landing pages in support of paid brand awareness and lead generation campaigns. * Curation of an SEO-rich apetito website newsfeed. Organic Social Media Management: * Build, execute and community manage our corporate social media content calendar with focus on LinkedIn and X (Twitter). Digital Brand Reputation: * Monitoring and management of brand reputation on digital platforms including TrustPilot, GlassDoor and Google. Community management of relevant digital platforms. Cross-functional Collaboration: * Support and work alongside several key areas of the business from corporate marketing (including recruitment and brand) to commercial marketing (including Care Homes, Education, Healthcare). * Work closely with the PR and Content teams ensuring a consistent and timely delivery of digital content across all platforms. * Collaborate with our internal IT department and digital website agency to support website management. Analytics and Reporting: * Analyse website and social media performance using digital analytics tools, provide insights, and make data-driven recommendations to enhance digital marketing efforts. Visit and Event Support: * Provide digital expertise and hands-on support alongside our internal IT department to ensure the optimal digital showcase of the business in our Visitor Centre. Wider Business Support: * The apetito Marketing team support and collaborate with the wider business on numerous other projects so you will be expected to step outside the digital world and contribute at internal and external events, conferences and more. About you Essential Qualifications and Experience: * Demonstratable experience in website and/or organic social media management. * Current knowledge of website management and analytical tools. * Current knowledge of organic social media management tools. * Project management skills and the ability to thrive in a fast-paced setting. * A creative thinker and idea generator. * Excellent interpersonal and communication skills both digitally and face-to-face. Desirable Qualifications and Experience: * A Bachelor’s degree in Marketing, Business, or a related field. * CIM (or similar) qualification in Digital Marketing. * Relevant digital certifications and Adobe Creative Cloud experience. * Account management (either of an agency or client) * Experience in project management and experience B2B/corporate marketing, FMCG and/or the food industry. * Driving licence. Personal Qualities: * Results-orientated: Analytical, objective thinker. * Partnership mindset: Good communication and interpersonal skills with a collaborative working style. * Creative: An idea generator who is comfortable sharing ideas to continually innovate. * Planner: Proactive and highly organised with meticulous attention to detail. * Continuous improvement: Adaptable with a commitment to continual learning and skill development. * Resilient: Able to work at pace within a network of stakeholders. * Making a real difference: Willing to go the extra mile to ‘make a real difference’ for our business and our customers. Shows passion, enthusiasm, ambition and drive. Company Benefits * Competitive salary – accredited Living Wage employer * 25 days holiday per year, plus bank holidays * Option to purchase up to 5 additional days holiday per year * Discretionary annual bonus scheme * Pension scheme – employer matched contributions up to 4% * Life assurance scheme worth at least 1x annual salary * Subsidised canteen * Free parking * Free turkey or voucher at Christmas * Apetito perks scheme including salary sacrifice options and retail discounts Our Values As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well-being for all our customers. We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people. We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. Learn more about apetito’s commitment to a more sustainable future. We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential