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- Tasks: Lead UK marketing efforts, focusing on campaigns, brand positioning, and community engagement.
- Company: Barry's is the original high-intensity fitness experience, offering effective and fun workouts since 1998.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across teams.
- Why this job: Join a passionate team driving brand awareness and community engagement in the fitness industry.
- Qualifications: 5+ years in marketing with a degree in marketing or related field; strong communication skills required.
- Other info: Competitive salary of £80,000 per year, based in London.
The predicted salary is between 80000 - 80000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
We appreciate your interest in employment with Barry\’s! Barry\’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ( ).
Barry\’s is the Best Workout in the WorldTM. Founded in West Hollywood in 1998, it\’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that\’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.
Please be aware that smoking is prohibited in all indoor areas of Barry\’s studios and corporate offices.
About the role
The Director of Marketing will oversee all marketing activity for Barry\’s in the UK, leading the development and execution of a fully integrated strategy that supports business growth and reflects Barry\’s global brand values. This role will ensure local marketing efforts align with company-wide objectives, driving brand awareness, client acquisition, and community engagement. The Director will lead the UK marketing function, with a strong emphasis on performance marketing, paid media optimization, and delivering measurable return on investment – all while building a best-in-class brand presence in the market.
What you\’ll do
- Lead and manage all marketing efforts across the UK, including campaign execution, brand positioning, digital marketing, and community initiatives
- Oversee the UK paid media strategy (Google Ads, Meta, TikTok, affiliates) with a strong focus on ROI
- Support New Studio Openings (NSOs), including quarterly travel and oversight of local marketing plans.
- Establish and drive the UK marketing roadmap, aligning global initiatives, goals and commercial targets such as paid attendance and new client growth
- Collaborate with the Marketing Team to build high-impact, hyper-local strategies aligned with campaigns and timelines
- Lead the development of SOPs and performance metrics for local campaigns that prioritize measurable results
- Develop and execute comprehensive growth strategies to achieve business objectives, focusing on customer acquisition, engagement, and retention
- Responsible for overseeing marketing campaigns across all channels, analyzing performance data, and optimizing marketing efforts to improve KPIs
- Identify and implement cutting-edge marketing tools and techniques, fostering a culture of experimentation and A/B testing to improve marketing effectiveness and identify new opportunities
- Support acquisition and retention strategies through localized communication and activation.
- Coach General Managers, empowering them to build engaged, self-sustaining local networks
- Act as a key partner in operationalizing and scaling campaigns for the UK market
- Contribute to long-term strategic planning, budgeting, hiring, and team structure to support continued business growth
- Lead weekly marketing team meetings and participate in cross-functional sessions (sales, studio strategy, operations)
- Identify opportunities for process improvement across systems, workflows, and communication within the team and with other departments
- Streamline communication flows and promote collaboration across Marketing, Operations, Retail, Fuel Bar, and Client Experience teams
- Build strong market understanding by staying connected to the in-studio experience, client profiles, and community dynamics
- Lead quarterly and annual campaign planning in partnership with global marketing teams
- Translate data into insights and actions; deliver clear, compelling reporting for internal stakeholders and executive leadership
- Exemplify Barry\’s core values and make sure that all initiatives are in line with our mission, vision, and values
- Partner with executive leadership to understand broader strategic goals to make sure all initiatives and efforts are in alignment
Qualifications
- Have the authority, in the interest of the Company and exercising their own independent judgement to hire, discipline, transfer, promote or terminate other employees.
- Are responsible for managing the Marketing department of the Company\’s UK business.
- Must regularly exercise discretion and independent judgement with respect to Marketing activities.
- Must draw upon advanced knowledge in the field of Marketing to perform essential job functions of this position.
- Minimally acceptable educational requirements for the position are: Bachelor\’s Degree. (Preferably degree in marketing, advertising, communications or digital marketing).
- Minimally acceptable past experience for this position is 5 years of experience working in marketing, communications, or relevant field.
- Minimally acceptable skills/proficiencies/certifications for this position are: In-depth knowledge of marketing and communications processes & Understanding of the Fitness space and overall Health & Wellness industries
- Excellent verbal and written communication skills
- Working knowledge of Microsoft, G-Suite and Adobe platforms. Deep knowledge of digital channels, analytics tools (Google Analytics, WebTrends), and Google Ads. Proficiency with offline UX (User Experience), content management systems, and design software
- Ability to handle multiple projects and deadlines in a fast-paced environment
- Ability to garner consensus from a large team and obtain stakeholder buy-in on new, complex or challenging ideas
- Strong attention to detail
- Ability to work cooperatively and effectively with different personality types as well as other departments, vendors and clients
- Ability to transition seamlessly among projects of varying scale, audience, format and distribution channel
- Ability to lead, delegate to, and collaborate with a team of direct reports and colleagues, including those who may work remotely/in other regions
- Proven track record managing six-figure+ paid media budgets with measurable impact
- Established portfolio of media and PR contacts
The pay range for this role is:
80,000 – 80,000 GBP per year (London, St Pauls)
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Marketing Director employer: Barry's
Contact Detail:
Barry's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Familiarise yourself with Barry's brand values and mission. Understanding their unique approach to fitness will help you align your marketing strategies with their core principles, making you a more attractive candidate.
✨Tip Number 2
Network within the fitness and wellness industry. Attend events or join online forums where you can connect with professionals who may have insights into Barry's culture and expectations, giving you an edge in your application.
✨Tip Number 3
Showcase your experience with performance marketing and ROI-focused campaigns. Prepare specific examples of how you've successfully managed budgets and optimised media strategies to demonstrate your capability for this role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and the fitness industry. Being knowledgeable about current tools and techniques will not only impress during interviews but also show your commitment to continuous learning.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in performance marketing and digital channels. Use specific examples that demonstrate your ability to drive brand awareness and client acquisition.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Barry's brand values and how your skills align with their mission. Discuss your experience in leading marketing strategies and your familiarity with the fitness industry.
Showcase Measurable Results: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, mention any successful campaigns you led that resulted in significant ROI or client growth.
Highlight Leadership Skills: Since this role involves managing a team, emphasise your leadership experience. Provide examples of how you've coached teams or collaborated across departments to achieve marketing goals.
How to prepare for a job interview at Barry's
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly understand Barry's brand values and their unique fitness offerings. Familiarise yourself with their marketing strategies and how they engage with their community. This will help you demonstrate your alignment with their mission and vision.
✨Showcase Your Marketing Expertise
Prepare to discuss your past experiences in marketing, particularly in performance marketing and digital channels. Be ready to share specific examples of successful campaigns you've led, focusing on measurable results and ROI. This will highlight your ability to drive growth for Barry's.
✨Emphasise Collaboration Skills
As the role involves working closely with various teams, be prepared to discuss how you've successfully collaborated with different departments in the past. Share examples of how you've built consensus and fostered teamwork to achieve common goals.
✨Prepare Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask about Barry's future marketing initiatives or challenges they face. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
