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- Tasks: Lead a dynamic marketing team to strategise and execute innovative B2B education projects.
- Company: Join Medscape, a leading healthcare platform under WebMD, dedicated to empowering medical professionals.
- Benefits: Enjoy flexible work options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a mission-driven team that impacts global healthcare education and fosters collaboration.
- Qualifications: Must have a degree in marketing or business and 10+ years of relevant experience.
- Other info: Ideal for strategic thinkers who thrive in fast-paced environments and love mentoring others.
The predicted salary is between 43200 - 72000 £ per year.
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Responsibilities:
WebMD/Medscape is looking for a qualified Marketing Director to join the Medscape Global (OUS) Education Team focused on Global markets. The Marketing Director will focus on leading the B2B education marketing team to strategize and execute marketing projects in a variety of mediums. Acting as a player/coach, the Marketing Director will work closely with sales colleagues, manage high level initiatives, and act as a mentor for a team of marketers. The Marketing Director will stay current on industry marketing trends to educate and grow the capabilities of the team.
Key Responsibilities:
Manage and mentor team of marketers
Lead the development of Medscape Education marketing plan for Global (OUS) focused initiatives
Strategize with sales leadership on marketing needs
Work collaboratively with cross-functional stakeholders on marketing or design requests
Manage industry partnerships and Medscape Education presence at industry events
Identify ways to improve or enhance marketing team processes
Skills and Capabilities:
Knowledge of global pharmaceutical or medical education markets, experience in medical affairs a plus
Proactive, with a strong sense of self-direction
Ability to engage key internal stakeholders to achieve objectives
Excellent communicator – both written and verbal
Detail-oriented and deadline-focused
Strong project management skills
Resourceful with ability to quickly take projects from idea to execution
Strategic and creative thinker, inquisitive and willing to evaluate/change current processes if identified
Comfortable with presenting to internal and external stakeholders
Qualifications:
4-year degree in marketing, business, or related
10+ years marketing management experience with increasing levels of responsibility
Experience mentoring and/or managing marketers
Experience working closely with sales colleagues to develop marketing strategy
Experience managing team budgets
Ability to work cooperatively with staff, share ideas and develop effective responses.
Ability to manage multiple and competing work priorities, demands, and changes.
Healthcare education marketing experience preferred
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Global Marketing Director employer: WebMD LLC
Contact Detail:
WebMD LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Director
✨Tip Number 1
Network with professionals in the healthcare marketing field. Attend industry events, webinars, and conferences to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like Medscape are looking for in a Global Marketing Director.
✨Tip Number 2
Familiarise yourself with Medscape's products and services. Understanding their physician portals and mobile applications will allow you to speak knowledgeably about how you can contribute to their marketing strategies. This knowledge can set you apart during interviews.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully managed teams or projects. Be prepared to share specific examples of how you've mentored others and driven marketing initiatives, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Stay updated on global pharmaceutical and medical education trends. Being well-versed in current market dynamics will not only enhance your discussions but also demonstrate your proactive approach to the role. This can be a key factor in landing the job.
We think you need these skills to ace Global Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing management, particularly in the healthcare or pharmaceutical sectors. Emphasise your leadership roles and any specific achievements that demonstrate your ability to manage and mentor a team.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the responsibilities of the Global Marketing Director role. Mention your experience in developing marketing strategies and working collaboratively with sales teams, as well as your proactive approach to project management.
Showcase Industry Knowledge: Demonstrate your understanding of global pharmaceutical and medical education markets in your application. Include examples of how you've stayed current with industry trends and how this knowledge has influenced your marketing strategies.
Highlight Communication Skills: Since excellent communication is key for this role, provide examples of how you've effectively communicated with internal and external stakeholders. This could include presentations, reports, or successful collaborations that showcase your verbal and written communication abilities.
How to prepare for a job interview at WebMD LLC
✨Showcase Your Leadership Skills
As a Marketing Director, you'll be expected to manage and mentor a team. Be prepared to discuss your leadership style and provide examples of how you've successfully guided teams in the past.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in global pharmaceutical and medical education markets. Being able to discuss these trends will show that you're proactive and knowledgeable about the industry.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with sales colleagues and cross-functional stakeholders, think of examples where you've successfully collaborated on marketing strategies or projects. This will highlight your teamwork skills.
✨Be Ready to Discuss Project Management
With strong project management skills being essential, prepare to talk about how you've managed multiple projects simultaneously. Share specific instances where you met deadlines and achieved objectives under pressure.
