Marketing Coordinator

Marketing Coordinator (supporting the Marketing/BD Manager) to work for a boutique City law firm who are leaders in their field, duties will include:

Reporting, strategic planning and client data:

• Supporting the Marketing and Business Development Manager in reporting on our marketing and BD initiatives, including events and news alerts
• Helping to track new client conversion rates and associated fees against our segment targets, identifying trends to help inform where marketing efforts should be focused
• Working to ensure our contact database is kept up to date, with contacts tagged appropriately and bounce-backs are dealt with in a timely and efficient manner
• Researches and analyses, prospects, market trends and competitor activity to identify opportunities for growth and improvement
• Updates and maintains accurate records and databases of business development activities and outcomes
• Collate website traffic statistics and attendance statistics following events and thought-leadership publications
• Carry out competitor analysis on an ad-hoc basis
• Ability to analyze BD data and provide insights to inform business decisions would be helpful but not essential

Event coordination:

• Coordinating logistics for our in-person events and conferences, including (but not limited to): invitations, list management, name badges and signage, room set-up, and attendee communications (pre- and post-event)
• Supporting webinar delivery via Zoom, including managing the waiting room and admitting attendees, launching polls (if relevant) recording the session, and attendee communications (pre- and post-event)
• Assist with planning and execution of client events
• Helping organise BD and client events
• Events preparation including name badges and promotional materials
• Attendance of firm events to assist with registration and greeting clients
• Venue research for events

Thought leadership, content and PR:

• Assisting with the management of the firm’s content pipeline to ensure a structured, well-balanced approach that provides regular visibility across our client segments
• Coordinating news alerts via Mailchimp, preparing content for final review and distribution
• Attending various BD and marketing meetings (including our monthly meetings with PR agency and segment group meetings) to gather content ideas and track action items
• Assisting with the preparation of online and hard copy marketing materials as needed
• Adding and updating of content on the firm’s website, including lawyer bios and thought leadership, and other pages on an ad-hoc basis
• Supporting on thought leadership by posting blogs and assisting on the creation of client alerts
• Assisting the Business Development Manager in creating and delivering credentials and pitch documentation, often to short deadlines; Maintaining records of pitch materials
• Using mailchimp, contacts database and, when adopted, the CRM system and assisting the team in researching and sending marketing mailings
• Partnership M&A deal recording and collation to ensure the provision of timely information

Legal directory and awards submissions:

• Working closely with the Marketing and Business Development Manager to support with legal directory submissions, including managing client referee lists, compiling work highlights and proofreading submission documents
• Assisting with ad-hoc awards submissions as required
• Preparing first drafts of marketing and BD slides including pitch documents, lawyer bios and materials for internal and external events as needed
• Assistance compiling and cross-referencing legal directory submissions
• Ensuring information on the team including awards and rankings is up to date

Social media:

• Assisting with the drafting and posting of social media content to enhance engagement and raise the profile of the firm and its lawyers
• Repurposing existing content to maintain a consistent and targeted social media presence
• Assistance on the production of social media posts for the firm LinkedIn account

Podcast/video editing:

• Assisting with the editing of podcast and video content as necessary

General support:

• Assisting on client BD research tasks using various research tools
• Assists in the implementation of business development strategies and plans
• Provides administrative support to the head of Marketing, including scheduling meetings, managing diaries, note taking and preparing reports
• Provides regular updates and reports to the head of Marketing, MP, PM team, partners and other stakeholders
• Reviewing, formatting and drafting BD/PR documents and emails
• BD/PR Agenda preparation and minute taking
• Working with the PAs to book meetings and assist with firm-wide BD diary management
• Diary management of the marketing and business development team
• Meeting management and room bookings
• Provide general assistance to the Head of Marketing and Business Development, the MP and Partners and wider lawyer team

Specific skills/experience required:

• Excellent written and oral skills
• Proficient in PowerPoint, Excel and Word and interest in developing related tech skills; Knowledge of CRM systems and database management helpful but not essential
• Ability to prioritise and respond quickly to BD requests which have a short turnaround time
• Strong team player and highly motivated
• Excellent organisational skills
• Can-do attitude
• Flexible and able to think quickly