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- Tasks: Lead local sales for MICE, Elite Sports, and Corporate segments at The Lensbury Resort.
- Company: The Lensbury Resort offers a luxurious experience on the River Thames with extensive facilities.
- Benefits: Enjoy free meals, 28 days leave, gym access, discounts, and funded training opportunities.
- Why this job: Join a dynamic team, drive growth, and make an impact in a vibrant hospitality environment.
- Qualifications: 3-5 years in sales, excellent communication skills, and a passion for sports preferred.
- Other info: Opportunity to attend industry events and develop a strong professional network.
The predicted salary is between 36000 - 60000 £ per year.
About us
Part of London + Regional Hotels, The Lensbury Resort is located on the Banks of the River Thames at Teddington and is home to an exclusive leisure club, a 155 bedroom hotel, meeting and events space, restaurant and bar, Spa and 25 acres of gardens and grounds.
The Role
The Sales Manager (MICE, Elite Sports and Corporate) will develop, lead and execute the local sales plan in order to drive new business across these key segments. Managing key local relationships and accounts and identifying new business opportunities alongside the Commercial Director and Central Sales teams in order to maximise on new business opportunities.
Key Responsibilities
- Collaborate with the Commercial Director and Head Office team to support the creation and development of The Lensbury’s business development and sales strategy for key segments – MICE, Elite Sports, and Corporate.
- Lead the execution of all local sales activities, including managing key client and agency relationships and driving business development efforts.
- Proactively seek new business opportunities to drive growth in the MICE and Elite Sports segments.
- Work closely with the Commercial Director, Head Office Central Team, and M&E Sales Manager to target periods of risk and ensure the achievement of revenue targets.
- Collaborate with the M&E Sales Manager and Diary Manager to ensure proposals are tailored to client requirements.
- Effectively manage and grow a database of corporate bookers, travel managers, event agencies, and specialist sports agents.
- Maintain awareness of key sporting fixtures and events that may impact booking trends and demand for elite sports services, proactively targeting key bookers and accounts.
- Use CRM systems to maintain regular contact with target bookers, travel managers, and agencies to ensure top-of-mind awareness.
- Maintain consistent communication with key existing clients, agencies, and prospects.
- Attend and represent The Lensbury Resort at industry events, exhibitions, and agency gatherings that support MICE and Elite Sports sales plans.
- Arrange and host regular FAM trips, conduct site inspections, and deliver virtual tours.
- Identify and secure appointments with key event agencies.
- Maintain and maximise visibility and opportunities through MICE and sports-related online listings and platforms, including Venue Directory, CVENT, and others.
- Lead the development, negotiation, contracting, and renewal of all local corporate bedroom agreements.
- Conduct regular account management reviews with key bedroom clients to ensure contracted production is met or exceeded.
- Collaborate with the Marketing to align sales and marketing plans.
- Analyse and manage the entire sales pipeline for each market segment, including rooms, meetings and events, membership, and elite sports.
- Conduct ongoing sales research, market analysis, and competitor benchmarking.
- Attend regular commercial meetings to report on activity and align sales initiatives with broader commercial objectives.
- Participate in weekly M&E pick-up and demand meetings, contributing promotional strategies to boost demand and improve conversion.
What we’re looking for:
To be successful in this role, you must possess the following qualifications, attitude, behaviours, skills, and values:
- Excellent communicator and public speaker
- 3-5 years’ experience in a similar sales/business development role ideally within the hotel/hospitality/leisure industry
- A demonstrable network of corporate event bookers/event agency contacts
- A passion for sports is highly desirable
- A good knowledge of the local market (SW London/Home Counties) highly desirable
- Excellent understanding of CRM management
- Team player
- Excellent time management skills with a natural ability to prioritise and manage workload
- Ability to manage, analyse and present data effectively in order to make informed decisions on sales activity with a proven track record of demonstrating effectiveness of activities
What\’s in it for you?
- Free meals whilst on duty
- Paid annual leave of 28 days including public holidays
- Use of some leisure facilities, including gym & swimming pool (after successful 30 day review)
- EAP for you and your family
- Online benefits portal offering lots of discounts
- Fully funded Apprenticeship opportunities
- Excellent training and development opportunities
- Staff Awards and Social events throughout the year
- Cycle to work scheme
- Free parking
- Refer a Friend programme
- Staff Discounts at The Lensbury and across the L+R portfolio
Local Sales Manager - MICE, Elite Sports & Corporate employer: The Lensbury
Contact Detail:
The Lensbury Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Sales Manager - MICE, Elite Sports & Corporate
✨Tip Number 1
Network actively within the local hospitality and sports community. Attend industry events, exhibitions, and agency gatherings to meet potential clients and partners. Building relationships with key players in MICE and elite sports can open doors to new business opportunities.
✨Tip Number 2
Familiarise yourself with the local market trends and key sporting events in SW London and the Home Counties. Understanding the dynamics of the area will help you identify potential clients and tailor your sales strategies effectively.
✨Tip Number 3
Utilise CRM systems to maintain regular contact with your network of corporate bookers and event agencies. Keeping your contacts engaged and informed will ensure that you remain top-of-mind when they are looking for venues.
✨Tip Number 4
Showcase your passion for sports during interviews and networking opportunities. Highlighting your enthusiasm can resonate well with potential employers, especially since a passion for sports is highly desirable for this role.
We think you need these skills to ace Local Sales Manager - MICE, Elite Sports & Corporate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and business development, particularly within the hotel or hospitality industry. Emphasise any specific achievements related to MICE, Elite Sports, or Corporate sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and your understanding of the local market. Mention how your skills align with the responsibilities outlined in the job description, and express your enthusiasm for contributing to The Lensbury Resort's success.
Highlight Your Network: In your application, mention your existing network of corporate event bookers and event agency contacts. This will demonstrate your ability to leverage relationships to drive new business opportunities.
Showcase Data Management Skills: Provide examples of how you have effectively managed, analysed, and presented data in previous roles. This is crucial for making informed decisions on sales activities, as highlighted in the job description.
How to prepare for a job interview at The Lensbury
✨Know Your Segments
Familiarise yourself with the MICE, Elite Sports, and Corporate segments. Be prepared to discuss how your experience aligns with these areas and how you can drive new business opportunities for The Lensbury Resort.
✨Showcase Your Network
Highlight your existing relationships with corporate event bookers and event agencies. Discuss specific examples of how you've leveraged these connections in previous roles to generate business.
✨Demonstrate Your Communication Skills
As an excellent communicator and public speaker, be ready to showcase your ability to engage with clients and stakeholders. Practice articulating your thoughts clearly and confidently during the interview.
✨Prepare for Market Insights
Research the local market, especially in SW London and the Home Counties. Be prepared to discuss current trends, key sporting events, and how they might impact booking patterns in the hospitality industry.
