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- Tasks: Lead innovative digital marketing strategies to boost business growth in healthcare.
- Company: Join a dynamic healthcare organization focused on enhancing brand visibility.
- Benefits: Enjoy flexible work arrangements, competitive salary, and health benefits.
- Why this job: Shape the future of healthcare marketing while collaborating with talented teams.
- Qualifications: 5+ years in digital brand management with strong B2C experience required.
- Other info: Hybrid role with 3 office days and travel for client meetings.
The predicted salary is between 43200 - 72000 £ per year.
Shape the Future of Healthcare Marketing
Hybrid Role – 3 office days and requirement to travel to client meetings
The Candidate is seeking a talented and experienced Head of Marketing to join a dynamic healthcare organisation. The ideal candidate will be responsible for developing and implementing innovative digital marketing strategies that drive business growth and enhance brand visibility.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Oversee digital marketing agencies and manage campaigns across PPC, SEO, and paid social.
- Optimise website user experience to increase conversions and customer engagement.
- Manage CRM campaigns, develop content strategies, and nurture customer relationships.
- Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall business goals.
- Analyse performance metrics to measure ROI and optimise digital marketing effectiveness.
- Manage the digital marketing budget to maximise return on investment.
Requirements and Skills:
- Minimum 5 years of experience in digital brand management, preferably in a lead generation business.
- Strong understanding of digital marketing channels, including PPC, SEO, social media, email, and performance marketing.
- Strong B2C experience
- A confident manager and leader
- Commercial acumen and ability to identify market opportunities and challenges.
- Proficiency in digital analytics tools such as Google Analytics and social media analytics platforms.
- Excellent project management skills and ability to work calmly under pressure.
- Strong teamwork and leadership skills to collaborate with internal and external stakeholders.
- Excellent verbal and written communication skills.
- Experience with WordPress CMS is a plus.
Benefits:
- Competitive salary with performance-based bonus.
- Flexible working arrangements.
- Professional development opportunities.
- Comprehensive health and wellness benefits.
If you are a passionate and results-oriented marketing professional, we encourage you to apply.
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Head of Marketing employer: The Candidate Ltd
Contact Detail:
The Candidate Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in the healthcare sector. This will not only help you understand the market better but also allow you to discuss innovative strategies during your interview.
✨Tip Number 2
Showcase your experience with digital analytics tools like Google Analytics. Be prepared to discuss specific metrics you've improved in past roles, as this demonstrates your ability to measure and optimize marketing effectiveness.
✨Tip Number 3
Highlight your leadership skills by sharing examples of how you've successfully managed teams or projects. This is crucial for a Head of Marketing role, where collaboration and team management are key.
✨Tip Number 4
Prepare to discuss your approach to budget management and ROI maximization. Being able to articulate how you've effectively allocated resources in previous positions will set you apart from other candidates.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in areas like PPC, SEO, and social media. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for healthcare marketing and how your skills align with the company's goals. Mention any relevant projects or campaigns you've led that showcase your leadership and strategic thinking.
Showcase Your Digital Skills: Emphasize your proficiency with digital analytics tools and your experience managing CRM campaigns. Provide examples of how you've used data to drive marketing decisions and improve ROI.
Highlight Team Collaboration: Discuss your experience working with cross-functional teams. Highlight specific instances where you collaborated with others to achieve marketing objectives, showcasing your teamwork and leadership abilities.
How to prepare for a job interview at The Candidate Ltd
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with various digital marketing channels, especially PPC, SEO, and social media. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your ability to drive business growth.
✨Demonstrate Leadership Skills
As a Head of Marketing, you'll need to lead teams effectively. Share examples of how you've successfully managed teams or projects in the past, focusing on your leadership style and how you foster collaboration among cross-functional teams.
✨Discuss Your Analytical Approach
Since analyzing performance metrics is crucial for this role, be ready to talk about the digital analytics tools you’ve used, like Google Analytics. Explain how you've utilized data to optimize marketing strategies and improve ROI.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and commercial acumen. Think of scenarios where you've identified market opportunities or challenges and how you addressed them. This will showcase your strategic thinking and adaptability.
