Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Transform data into actionable insights to optimise digital channels and enhance customer experiences.
- Company: Join a dynamic team in Christchurch, Dorset, focused on innovative digital analytics.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be a key player in shaping digital strategies while collaborating with creative minds.
- Qualifications: Experience with Contentsquare, GA4, and data storytelling is essential.
- Other info: Ideal for those passionate about data-driven decision-making and digital marketing.
The predicted salary is between 40000 - 60000 £ per year.
Job Title: Digital Analyst
Location: Hybrid / Head Office (Christchurch, Dorset)
Reports to: Head of Digital Analytics
Salary: £50K
Hours of work: 37.5 hours, Monday to Friday – Hybrid working – 3 days in office, 2 days from home.
Job summary/purpose:
As an experienced Digital Analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising our clients\’ digital channels.
Responsibilities
Performance Reporting
- Accountable for tracking site and app CVR alongside the contributing funnel metrics.
- Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis.
- Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions.
- Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics.
- Support the Digital Marketing and Finance teams with forecasting targets by channel.
Product Development
- Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise.
- Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement.
- Track performance of all continuous improvement changes and the value they have delivered.
- Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps.
- Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.
- Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation.
- Encourage the merchandising team to explore opportunities based on data findings.
Systems
- Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose.
- Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos.
Specific skills
- Super user of Contentsquare, GA4 and Looker Studio.
- Preferable experience of digital experimentation tools such as Optimizely.
- Understanding of tag management and data integrity.
- Conversion Rate Optimisation (CRO) including personalisation and AI.
- Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
- Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.
Registered in England No. 4462246 VAT No. 784226218 #J-18808-Ljbffr
Digital Analyst employer: Careerlink Ltd
Contact Detail:
Careerlink Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, especially Contentsquare, GA4, and Looker Studio. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Think about times when your insights led to measurable improvements in performance, as this aligns perfectly with the responsibilities outlined.
✨Tip Number 3
Showcase your storytelling skills by preparing a presentation that illustrates how you can translate complex data into actionable insights. This will demonstrate your ability to communicate effectively with stakeholders, which is crucial for this role.
✨Tip Number 4
Network with current or former employees in similar roles, if possible. They can provide valuable insights into the company culture and expectations, helping you tailor your approach when applying through our website.
We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Digital Analyst role. Focus on your proficiency with tools like Contentsquare, GA4, and Looker Studio, as well as any experience in conversion rate optimisation.
Craft a Compelling Cover Letter: In your cover letter, emphasise your customer-first mindset and storytelling ability. Provide specific examples of how you've translated data into actionable insights in previous roles, showcasing your impact on digital channels.
Showcase Analytical Skills: When detailing your experience, include specific metrics or results from your past work. Highlight any projects where you used data to inform decisions, such as A/B testing or performance reporting, to demonstrate your analytical capabilities.
Prepare for Potential Questions: Think about how you would explain complex data insights to non-technical stakeholders. Be ready to discuss your approach to data integrity and how you've collaborated with teams to optimise digital performance.
How to prepare for a job interview at Careerlink Ltd
✨Know Your Tools Inside Out
As a Digital Analyst, you'll be expected to have a strong grasp of tools like Contentsquare, GA4, and Looker Studio. Make sure you can discuss your experience with these platforms in detail, including specific projects where you've used them to derive insights.
✨Prepare for Data Storytelling
The role requires you to translate data into actionable insights. Be ready to showcase how you've done this in the past. Prepare examples where your analysis led to significant business decisions or optimisations.
✨Understand the Business Context
Familiarise yourself with the company's digital channels and their performance metrics. Being able to discuss how your insights can directly impact their business goals will demonstrate your customer-first mindset.
✨Practice Presenting Your Findings
You'll need to present analytics reports to key stakeholders. Practise how you would communicate complex data in a visually impactful way. Consider using mock presentations to refine your delivery and ensure clarity.
