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- Tasks: Lead local marketing strategies to boost awareness and revenue for The Lensbury Resort.
- Company: Join The Lensbury Resort, a stunning riverside hotel with leisure facilities and a vibrant community.
- Benefits: Enjoy free gym access, meals, training opportunities, and discounts through our rewards portal.
- Why this job: Be part of a dynamic team driving engagement and creativity in a beautiful setting.
- Qualifications: Marketing experience and strong communication skills are essential; a degree is a plus.
- Other info: Opportunity to manage a team and develop your career in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
About us
Part of London + Regional Hotels, The Lensbury Resort is located on the Banks of the River Thames at Teddington. It\’s home to an exclusive leisure club, a 155 bedroom hotel, conference centre, restaurant and bar, spa and 25 acres of gardens and grounds.
The Role
The Local Marketing Manager will develop and execute the local marketing plan to grow awareness, leads and revenue across the key business segments (membership, food & beverage, meetings and events, spa and sports) as well as driving member engagement and incremental revenue opportunities from club members. Working closely with the Commercial Director and the central commercial marketing team you\’ll maximise opportunities across the business.
Key Responsibilities
- Develop and execute local marketing strategies in collaboration with the Commercial Director and central commercial team to build awareness and revenue growth
- Promote member engagement and retention through initiatives including emails, app and website updates, onsite promotions and event marketing
- Drive new member acquisition through targeted local campaigns, digital advertising and influencer partnerships
- Create and manage marketing assets, working with agencies and internal teams to deliver high-quality digital and print materials across all relevant business segments.
- Generate original content, including photography and videography, in partnership with departments across the business to support storytelling and engagement
- Analyse performance and manage budgets, using data-led insights to optimise ROI and ensure effective use of marketing resources
- Manage and develop the Member Engagement Marketing Executive, providing coaching and guidance to support their growth and performance
- Support the local implementation of broader L+R initiatives, such as wellness retreats, promotions and other group-wide campaigns.
- Act as the local brand guardian, championing The Lensbury brand across all operational teams while ensuring consistent brand representation.
What\’s in it for you?
- Free use of some of our leisure facilities, including the gym & swimming pool
- Free meal per shift and free hot and cold drinks from the staff restaurant
- Fully funded Apprenticeship opportunities
- Excellent training and development opportunities
- Staff Recognition Scheme and Awards
- Regular Staff Socials
- Free access to our EAP (Employee Assistance Programme), providing 24/7 personal support service for you and your family
- Free access to Hospitality Rewards – an online benefits portal offering lots of discounts
What we’re looking for:
To be successful in this role, you must possess the following qualifications, attitude, behaviours, skills, and values:
- Excellent communicator
- A degree in a marketing/business related subject or a professional qualification is desirable
- Experience in a marketing role is a must
- Ability to manage, analyse and present data effectively in order to make informed decisions on marketing activity with a proven track record of demonstrating ROI
- Strong understanding of marketing tactics, including digital, CRM and design
- Excellent time management skills with a natural ability to prioritise and manage workload
- Excellent written and communication skills with an eye for detail
- 2-5 years experience in a management role is desirable
- Knowledge/experience of the hotel/hospitality/leisure/event industry is desirable
Local Marketing Manager employer: The Lensbury
Contact Detail:
The Lensbury Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Manager
✨Tip Number 1
Network with professionals in the hospitality and marketing sectors. Attend local events or join online groups related to hotel marketing to connect with potential colleagues and industry insiders who can provide insights and possibly refer you to opportunities.
✨Tip Number 2
Familiarise yourself with The Lensbury Resort and its offerings. Understanding their unique selling points and current marketing strategies will help you tailor your approach and demonstrate your genuine interest in the role during interviews.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns where you maximised ROI, as this aligns closely with the responsibilities of the Local Marketing Manager.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and member engagement strategies. Being knowledgeable about current tools and techniques will not only enhance your application but also prepare you for discussions during the interview process.
We think you need these skills to ace Local Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in the hospitality or leisure industry. Emphasise your achievements in previous roles, particularly those that demonstrate your ability to drive engagement and revenue.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of The Lensbury brand. Mention specific strategies you would implement as a Local Marketing Manager and how they align with the company's goals.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application reflects your written communication skills. Use clear, concise language and check for any grammatical errors before submitting.
Highlight Data-Driven Decision Making: In your application, provide examples of how you've used data to inform marketing strategies in the past. This could include metrics from campaigns you've managed or insights you've gained from analysing performance.
How to prepare for a job interview at The Lensbury
✨Know Your Audience
Research The Lensbury Resort and its offerings thoroughly. Understand their key business segments like membership, food & beverage, and events. This will help you tailor your responses to show how your skills align with their needs.
✨Showcase Your Marketing Experience
Prepare specific examples from your past roles where you've successfully developed and executed marketing strategies. Highlight any experience with digital advertising, influencer partnerships, or member engagement initiatives that could be relevant.
✨Data-Driven Decision Making
Be ready to discuss how you've used data to inform your marketing decisions in the past. Bring examples of how you've analysed performance metrics to optimise ROI, as this is crucial for the role.
✨Demonstrate Leadership Skills
Since the role involves managing a team, prepare to talk about your leadership style. Share experiences where you've coached or guided team members, and how you fostered their growth and performance.
