The SWATCH Group

About The SWATCH Group

The SWATCH Group is a leading Swiss watchmaker renowned for its innovative designs and high-quality timepieces. Established in 1983, the company has revolutionised the watch industry with its unique blend of style, functionality, and affordability. With a diverse portfolio of brands, including Swatch, Omega, Longines, and Tissot, The SWATCH Group caters to a wide range of consumers, from luxury enthusiasts to everyday wearers.

Headquartered in Biel/Bienne, Switzerland, The SWATCH Group operates globally, with a strong presence in Europe, Asia, and the Americas. The company is committed to sustainability and ethical practices, ensuring that its production processes are environmentally friendly and socially responsible.

Innovation is at the heart of The SWATCH Group’s philosophy. The company invests heavily in research and development, continuously pushing the boundaries of watchmaking technology. This commitment to excellence has resulted in numerous patents and awards, solidifying its position as a leader in the industry.

In addition to its core watch manufacturing business, The SWATCH Group also engages in various activities, including the production of watch movements, components, and accessories. The company’s vision is to inspire creativity and self-expression through its timepieces, making them not just functional items but also fashion statements.

With a dedicated workforce of over 36,000 employees, The SWATCH Group fosters a culture of collaboration and innovation. The company believes in empowering its employees and encouraging them to contribute to its success. As a result, The SWATCH Group continues to thrive in a competitive market, setting trends and redefining the art of watchmaking.