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For Companies At a Glance
- Tasks: Engage members through exciting emails, events, and creative content.
- Company: Join The Lensbury Resort, a stunning riverside destination with leisure and hospitality offerings.
- Benefits: Enjoy free gym access, meals, training opportunities, and staff socials.
- Why this job: Be part of a vibrant team that values creativity and member engagement.
- Qualifications: Strong communicator with copywriting skills; experience in marketing tools is a plus.
- Other info: Opportunities for apprenticeships and personal support services available.
The predicted salary is between 28800 - 43200 £ per year.
About us
Part of London+Regional Hotels (L+R), The Lensbury Resort is located on the banks of the River Thames at Teddington. It\’s home to an exclusive leisure club, 155 bedroom hotel, conference centre, restaurant and bar, spa and 25 acres of gardens and grounds.
The Role
The Member Engagement Marketing Executive will execute the member engagement marketing plans with local activity to engage, inform and retain while drive incremental revenue from our club members. The Member Engagement Marketing Executive will work closely with team members across the business to ensure members are fully informed and are able to get the most from their membership at The Lensbury Club.
Key Responsibilities
- Deliver inspiring weekly emails to keep members informed and engaged.
- Drive excitement and attendance for key events like Fireworks Night and the Summer Festival
- Support member referral and acquisition campaigns.
- Manage posters, digital screens, and updates to our app and website to ensure timely communcittion of relevant member information promoting club activities and offerings
- Contribute to the production of our bi-annual members’ magazine TIDAL
- Create inspiring, engaging written and visual content while upholding brand standards
- Report on campaign results
- Contribute ideas and suggestions to enhance member engagement and revenue
- Support departments across the business with promotional plans and marketing assets
- Identify and manage relationships with micro/local influencers and brand ambassadors, ensuring they effectively amplify The Lensbury Club brand.
- Deliver local new member acquisition marketing activity, including direct mail campaigns, leaflet drops, local digital platforms, influencer engagement, and brand ambassador initiatives
- Support the membership sales team with referral-driven activity.
What\’s in it for you?
- Free use of some of our leisure facilities, including the gym & swimming pool
- Free meal per shift and free hot and cold drinks from the staff restaurant
- Fully funded Apprenticeship opportunities
- Excellent training and development opportunities
- Staff Recognition Scheme and Awards
- Regular Staff Socials
- Free access to our EAP (Employee Assistance Programme), providing 24/7 personal support service for you AND your family
- Free access to Hospitality Rewards – an online benefits portal offering lots of discounts
What we’re looking for:
To be successful in this role, you must possess the following qualifications, attitude, behaviours, skills, and values:
- Excellent communicator with strong copywriting skills and an eye for detail
- Experience working with CMS and/or CRM/email marketing platforms
- Experience working with Canva/Photoshop and/or other asset creation tools is desirable
- A passion for health, wellness and fitness
- Creative eye with photography and/or videography skills is highly desirable
Member Engagement Marketing Executive employer: The Lensbury
Contact Detail:
The Lensbury Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Member Engagement Marketing Executive
✨Tip Number 1
Familiarise yourself with The Lensbury Club's brand and values. Understanding their mission and the type of content they produce will help you tailor your approach when engaging with them during interviews or networking opportunities.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of your previous marketing campaigns or content you've created. Highlight any experience with email marketing, social media engagement, or local influencer collaborations to demonstrate your fit for the role.
✨Tip Number 3
Network with current or former employees of The Lensbury Club on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights and potentially give you an edge in your application process.
✨Tip Number 4
Stay updated on trends in member engagement and marketing strategies within the leisure and wellness industry. Being knowledgeable about current practices will allow you to contribute fresh ideas during interviews and discussions with the hiring team.
We think you need these skills to ace Member Engagement Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in member engagement, marketing, and communication. Emphasise your copywriting skills and any experience with CMS or CRM platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health and wellness, as well as your creativity. Mention specific examples of how you've successfully engaged members or customers in previous roles.
Showcase Your Skills: If you have experience with design tools like Canva or Photoshop, include a portfolio or examples of your work. Highlight any photography or videography skills that could enhance your application.
Research The Lensbury Club: Familiarise yourself with The Lensbury Club's offerings and values. Understanding their brand will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at The Lensbury
✨Showcase Your Communication Skills
As a Member Engagement Marketing Executive, strong communication is key. Be prepared to discuss your previous experiences in crafting engaging content and how you’ve successfully communicated with members or customers in the past.
✨Demonstrate Your Creativity
This role requires a creative eye for visual content. Bring examples of your work, whether it's written pieces, graphics, or campaigns you've developed. Discuss your process and how you ensure brand standards are met.
✨Familiarise Yourself with Relevant Tools
Make sure you’re comfortable discussing your experience with CMS, CRM, and design tools like Canva or Photoshop. If you have any specific projects where you used these tools, be ready to share those details.
✨Express Your Passion for Health and Wellness
The Lensbury Club values a passion for health and wellness. Share your personal interests in fitness or wellness activities, and how they align with the club's mission. This will show your genuine interest in the role and the company.
