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For Companies At a Glance
- Tasks: Lead marketing strategies and campaigns to boost brand awareness and drive sales.
- Company: YouLend is a top global embedded financing platform for major e-commerce and tech companies.
- Benefits: Enjoy stock options, private medical insurance, gym access, and flexible working perks.
- Why this job: Join an award-winning fintech in a dynamic environment that values innovation and diversity.
- Qualifications: 6+ years in B2B marketing, preferably in fintech or SaaS, with strong leadership skills.
- Other info: Work in a modern office in Central London with great team socials and support.
The predicted salary is between 60000 - 70000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
About Us
YouLend is the preferred global embedded financing platform for many of the world\’s leading e-commerce sites, tech companies and payment services providers such as Amazon, eBay, Shopify, Mollie, Dojo, Paysafe, Just Eat Takeaway and Takepayments. Our software platform and APIs enable our partners to offer flexible financing products, in their desired branding, to their merchant base. With YouLend\’s AI-driven credit risk assessment solutions, more merchants and SMEs than ever can receive fast, flexible and affordable funding. We operate in 9+ geographies across the UK, EU and the US.
We believe that the future of financial services will be delivered by customer-oriented tech companies that embed financing in their customer journeys, and we are building the solutions that will power that future.
The Role
YouLend is looking for an experienced and hands-on Senior Marketing Manager to accelerate our Account Based Marketing, while whilst also rolling up your sleeves to scale our Brand. This role is perfect for someone who thrives in a fast-moving fintech environment, loves owning the full marketing funnel, and knows how to turn strategic thinking into measurable results. You\’ll lead our marketing efforts across multiple channels, with a strong focus on driving awareness in multiple markets and verticals.
Responsibilities:
Strategic Leadership
- Define & execute a long-term B2B marketing strategy that drives enterprise sales and deepens existing relationships.
- Own the brand narrative and position YouLend as the global leader in embedded finance through PR, content, events, and social media.
- Understand our target segments by regularly talking with current and prospective customers, ensuring our narratives and content address their concerns, use cases, and priorities.
- Define and report on KPIs across awareness and lead generation.
Account-Based Marketing (ABM)
- Build and manage multi-channel ABM campaigns (email, PR, paid media, direct mail, content syndication, events) tailored to priority accounts, in partnership with Sales and Partnerships teams.
- Identify and manage ABM mar-tech tools to scale programs (e.g., LinkedIn, HubSpot, 6sense).
- Track and report on campaign performance, pipeline contribution, and ROI for ABM efforts.
Brand & Content
- Elevate the YouLend brand across multiple markets, especially US and Europe, ensuring consistency and clarity in messaging across website and social media, working with the content management team.
- Oversee development of thought leadership, customer stories, product content, and partner sales collateral.
Team & Stakeholder Management
- Collaborate cross-functionally with Product, Sales, Partnerships, and Account Management teams
- Lead and develop an in-house team, as well as oversee external agency support.
Requirements
- 6+ years in B2B marketing, ideally in fintech, SaaS, or high-growth environments.
- Experience across multiple marketing channels: Proven use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, Account-Based Marketing and more.
- Hands-on with navigating between strategy and execution in a scale-up setting.
- Strong leadership, communication, and project management skills, with the ability to manage multiple projects simultaneously and independently deliver complex campaigns.
- Experience covering UK, US or EU markets is desirable.
Desirable Skills:
- Experience using Figma, Hubspot
- An \”eye\” for design, building sales collateral such as partner facing documents, pitch decks, etc.
Benefits
Why join YouLend?
- Award-Winning Workplace: YouLend has been recognised as one of the \”Best Places to Work 2024\” by the Sunday Times for being a supportive, diverse, and rewarding workplace.
- Award-Winning Fintech : YouLend has been recognised as a \”Top 250 Fintech Worldwide\” company by CNBC.
We offer comprehensive benefits package that includes:
- Stock Options
- Private Medical insurance via Vitality
- EAP with Health Assured
- Enhanced Maternity and Paternity Leave
- Modern and sophisticated office space in Central London
- Free Gym in office building in Holborn
- Subsidised Lunch via Feedr
- Deliveroo Allowance if working late in office
- Monthly in office Masseuse
- Team and Company Socials
- Football Power League / Squash Club
At YouLend, we champion diversity and embrace equal opportunity employment practices. Our hiring, transfer, and promotion decisions are exclusively based on qualifications, merit, and business requirements, free from any discrimination based on race, gender, age, disability, religion, nationality, or any other protected basis under applicable law.
Salary Range: £60,000 – £70,000 up to 25% Annual performance bonus.
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Senior Marketing Manager employer: YouLend
Contact Detail:
YouLend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with YouLend's brand and its position in the embedded finance market. Understanding their unique selling points and recent developments will help you articulate how your experience aligns with their goals during any discussions.
✨Tip Number 2
Network with current or former employees of YouLend on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in fintech and B2B marketing. Being able to discuss current industry challenges and opportunities will demonstrate your expertise and passion for the field during conversations with the hiring team.
✨Tip Number 4
Prepare specific examples of successful marketing campaigns you've led, particularly those that involved account-based marketing. Highlighting measurable results will showcase your ability to drive awareness and generate leads effectively.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in fintech or SaaS. Use specific examples that demonstrate your ability to manage multi-channel campaigns and lead teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for embedded finance and how your strategic thinking can contribute to YouLend's goals. Mention your familiarity with the UK, US, and EU markets, and how you can elevate their brand.
Showcase Your Achievements: Quantify your past successes in marketing roles. Include metrics such as increased lead generation, successful campaign ROI, or growth in brand awareness to demonstrate your impact.
Research YouLend: Familiarise yourself with YouLend's products, values, and recent news. This knowledge will help you align your application with their mission and show genuine interest in the company.
How to prepare for a job interview at YouLend
✨Understand the Company and Its Market
Before the interview, make sure to research YouLend thoroughly. Understand their position in the embedded finance market, their key partners, and how they differentiate themselves from competitors. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous B2B marketing experiences, especially in fintech or SaaS environments. Highlight specific campaigns you've led, the strategies you employed, and the measurable results you achieved. This will show that you have the hands-on experience needed for the Senior Marketing Manager role.
✨Demonstrate Strategic Thinking
Since the role requires defining and executing a long-term marketing strategy, be ready to share examples of how you've developed and implemented successful marketing strategies in the past. Discuss how you align marketing efforts with business goals and how you measure success through KPIs.
✨Prepare for Team Collaboration Questions
YouLend values cross-functional collaboration, so expect questions about how you've worked with other teams like Sales, Product, and Partnerships. Prepare examples that showcase your leadership skills and your ability to manage multiple projects while fostering teamwork.
