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- Tasks: Lead brand strategy and communications to elevate Krispy Kreme's presence.
- Company: Join Krispy Kreme, a beloved brand known for its delicious handmade doughnuts.
- Benefits: Enjoy a competitive salary and a diverse, inclusive work environment.
- Why this job: Be part of a fun culture that values sustainability and creativity.
- Qualifications: Experience in brand management and communications is essential.
- Other info: This is a full-time role based in London.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Job Description
Full time
Salary:
Competitive
Head of Brand & CommunicationsLocation: London 3 days per week -HybridType: Full-Time | Permanent
Be part of something irresistibly original! At Krispy Kreme, we’re on a mission to become the most loved sweet treat brand in the world. That’s why we’re looking for a bold, brilliant and strategic Head of Brand & Communications to lead the charge in shaping how we show up, connect with our customers, and drive relevance across the UK & Ireland.We’re not just about doughnuts; we’re about delivering joy. Working here means being part of a fun, fast-moving, high-growth business with a purpose. We combine the agility of retail with the scale of FMCG and the culture of a passionate, people-first brand. This is a place where ideas matter, where bravery is rewarded, and where your work will make a visible difference.
The Opportunity:As our Head of Brand & Communications, you’ll play a pivotal role in defining and delivering insight-led, creatively disruptive strategies that make people fall in love with our melt-in-the-mouth doughnuts all over again. You’ll lead and inspire a talented team of three, and collaborate cross-functionally across retail, grocery, digital, and innovation to drive brand performance and same-store sales growth.You’ll be responsible for everything from brand campaigns and PR to paid media and customer insights. We’re not looking for someone who plays it safe, we want a brave thinker, a natural storyteller, and a commercially astute brand leader ready to take Krispy Kreme to the next level in a highly legislated HFSS media landscape.
Key Duties & Responsibilities:• Define & lead brand and communications strategies that build brand love and drive visibility across channels• Champion customer insight, ensuring our decisions are rooted in real human behaviour• Create standout campaigns across paid, earned, and owned media that get people talking (and tasting)• Collaborate with Product Development to bring exciting new products to market• Own our brand calendar, from big seasonal moments to disruptive brand partnerships• Measure what matters, setting KPIs, analysing ROI and evolving strategies based on results• Lead and inspire your team and agency partners to consistently deliver best-in-class work• Be the voice of the brand internally and externally, ensuring we show up consistently and with purpose
What we’re looking for:• 8+ years’ experience in senior brand or marketing roles. Preferably in FMCG, premium food & beverage, QSR, or lifestyle brands• A proven track record of building brands that connect with culture and convert commercially• Experience in grocery, retail, and ecommerce channels• Expertise in managing consumer insight and research, turning data into action• Strong capability in paid & earned media, with a creative and analytical mindset• A collaborative leader who builds high-performing teams and strong agency relationships• A curious, entrepreneurial spirit who challenges the norm and get things done
What we offer:• A competitive salary a 10% bonus• 25 days’ holiday bank hols (with the option to buy 5 more) & Sabbatical options• Hybrid working (3 office / 2 home)• Bupa private healthcare wellbeing support via our employee assistance programs• Access to a variety of discounts & vouchers for everyday spending, days out, travel, entertainment, shopping and more!• 5% pension contribution (with 3% employer match)• Free Doughnuts when you’re in the office & 50% off doughnuts 30% off drinks in-store
#LI-SF1
About Krispy Kreme:
Our People: We embrace diversity within our teams, so whether you're a foodie, drink lover, sport enthusiast, gym bunny, movie buff, history geek, gamer, music fan, book worm, none of the above or all the above, you'll find a friend here!
Our Doughnuts: We're famous for our amazing doughnuts, but did you know that every Krispy Kreme doughnut is handmade, decorated and delivered fresh daily by one of our awesome team members?
Culture: Our culture is created through our leadership mix, of which there are a dozen (naturally!): Check out our careers page for more information on our Krispy Kreme Culture
Love our planet: Our beautiful, natural world gives us our sugar, cocoa, eggs, milk, coffee, and so much more. Protecting and preserving it is vitally important to us. So, we're constantly working to reduce our environmental impact and become more sustainable in all we do. Check out our Social Responsibility page for more information.
Doughnut Wait apply today!
Opening Hours
Mon
09:00 – 17:30
Tue
09:00 – 17:30
Wed
09:00 – 17:30
Thu
09:00 – 17:30
Fri
09:00 – 17:30
Sat
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Head of Brand & Communications employer: Krispy Kreme
Contact Detail:
Krispy Kreme Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Communications
✨Tip Number 1
Familiarise yourself with Krispy Kreme's brand values and culture. Understanding their commitment to diversity, sustainability, and community will help you align your communication strategies with their mission during interviews.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations for the Head of Brand & Communications role, which can be invaluable in your discussions.
✨Tip Number 3
Prepare to discuss innovative brand strategies that resonate with diverse audiences. Think about how you can leverage Krispy Kreme's unique offerings to enhance their brand presence and connect with customers on a deeper level.
✨Tip Number 4
Stay updated on industry trends and competitors in the food and beverage sector. Being knowledgeable about market dynamics will allow you to present informed ideas on how Krispy Kreme can maintain its competitive edge in branding and communications.
We think you need these skills to ace Head of Brand & Communications
Some tips for your application 🫡
Understand the Company Culture: Familiarise yourself with Krispy Kreme's culture and values. Highlight how your personal values align with their commitment to diversity, sustainability, and community engagement in your application.
Tailor Your CV: Make sure your CV reflects relevant experience in brand management and communications. Use specific examples of past achievements that demonstrate your ability to lead and innovate in these areas.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your skills but also expresses your passion for the brand. Mention your love for doughnuts or any personal connection to the brand to make your application stand out.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for spelling and grammatical errors, and ensure that your tone is professional yet personable, reflecting the fun spirit of Krispy Kreme.
How to prepare for a job interview at Krispy Kreme
✨Show Your Passion for the Brand
Krispy Kreme is all about their doughnuts and culture. Make sure to express your enthusiasm for the brand and its products during the interview. Share any personal experiences you have with Krispy Kreme and how they resonate with your values.
✨Demonstrate Your Communication Skills
As the Head of Brand & Communications, strong communication skills are essential. Prepare examples of how you've successfully managed communications in previous roles. Be ready to discuss strategies you've implemented and the impact they've had on brand perception.
✨Emphasise Your Commitment to Sustainability
Krispy Kreme values sustainability and environmental responsibility. Be prepared to discuss your understanding of these issues and how you can contribute to the company's efforts in reducing its environmental impact. Highlight any relevant experience you have in this area.
✨Understand the Company Culture
Familiarise yourself with Krispy Kreme's culture and values. During the interview, align your answers with their emphasis on diversity and teamwork. Show that you can fit into their unique environment and contribute positively to their team dynamics.
