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For Companies At a Glance
- Tasks: Plan and execute creative marketing campaigns to support mental health services.
- Company: Join Turning Point, a leading not-for-profit health provider dedicated to improving lives.
- Benefits: Enjoy 33 days of paid holiday, career growth opportunities, and a supportive culture.
- Why this job: Make a real impact on mental health while working in a dynamic and creative environment.
- Qualifications: Previous marketing experience with a focus on campaign delivery and customer engagement required.
- Other info: This role is home-based with occasional travel to Wakefield and London.
The predicted salary is between 28800 - 42000 £ per year.
Job Introduction
A new opportunity has arisen for a Marketing Coordinator to plan, deliver, and optimise meaningful marketing activity for our national campaigns.
If you’re excited by working in a creative and agile environment, and making a real difference to people’s health and wellbeing through the delivery of effective campaigns then we’d love to hear from you!
This role reports into the National Marketing Manager and is based at our London Head Office, with hybrid and flexible working.
Role Responsibility
As the Marketing Coordinator, you’re responsible for ensuring that our national campaigns are reaching their target audiences in a consistent, engaging, and effective way.
With specific targets to reach for the number of people using our services, you’ll need to create communications and execute marketing activities using online and offline channels to drive demand from specific population groups in the community.
Some of your regular activities will include:
- Identifying who we are targeting and how we are reaching specific cohorts
- Delivering promotional activities to drive an increase in referrals, including community outreach activities
- Creating and executing a content strategy that builds communities and increases registrations
- Creation of messages that resonate with different audiences
- Reporting on activity linked to the communications plan and performance
- Managing and editing the website and advising on latest enhancement trends
- Social media management and content creation
- Developing national awareness campaigns working alongside internal colleagues
- Liaising with local authorities/public health/commissioners/healthcare professionals to build relationships and distribute communications
- Highlighting concerns and as appropriate presenting solutions
- Training and upskilling colleagues to produce their own communications as appropriate
- Attending and contributing to all relevant meetings such as performance meetings and marketing updates
The Ideal Candidate
To be considered for the role you will need to have previous experience of Marketing planning and campaign delivery, both on and offline.
You’re a positive, organised, and motivated individual whose focus on the customer need delivers great work that drives results.
You’d describe yourself as a good all-rounder – from developing plans, to managing social media posts, and writing copy – always with one eye on commercial performance.
Turning Point
Attached documents
- Marketing Coordinator JD 2025.docx
Apply
Marketing Coordinator employer: Turning Point
Contact Detail:
Turning Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Wakefield Talking Therapies and their target audience. Understanding their mission and the specific needs of the community will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience in both online and offline marketing strategies. Be prepared to discuss specific campaigns you've executed and how they drove results, as this role requires a strong focus on effective communication.
✨Tip Number 3
Network with professionals in the mental health sector or those who have worked with Turning Point. Building connections can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 4
Prepare examples of how you've successfully managed social media content and community outreach activities. Highlighting your ability to engage different audiences will demonstrate your fit for the role.
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Marketing Coordinator position. Tailor your application to highlight relevant experiences that align with the role.
Craft a Compelling CV: Ensure your CV showcases your marketing experience, particularly in campaign planning and delivery. Use quantifiable achievements to demonstrate your impact in previous roles, especially in driving engagement and referrals.
Write a Tailored Cover Letter: In your cover letter, express your passion for mental health and how your skills can contribute to Wakefield Talking Therapies. Mention specific examples of past marketing campaigns you've executed and their outcomes.
Highlight Relevant Skills: Emphasise your skills in social media management, content creation, and communication strategies. Make sure to mention any experience you have in liaising with local authorities or healthcare professionals, as this is crucial for the role.
How to prepare for a job interview at Turning Point
✨Know Your Audience
Familiarise yourself with the target audiences for Wakefield Talking Therapies. Understand their needs and how the marketing strategies can effectively reach them. This will show your commitment to the role and your ability to tailor communications.
✨Showcase Your Campaign Experience
Prepare examples of previous marketing campaigns you've planned and delivered. Be ready to discuss the strategies you used, the results achieved, and how you adapted to challenges. This demonstrates your hands-on experience and problem-solving skills.
✨Highlight Your Creativity
Since the role involves creating engaging content and campaigns, think of innovative ideas you could bring to the table. Share any unique concepts you've implemented in past roles that had a positive impact on engagement or outreach.
✨Discuss Collaboration Skills
Emphasise your ability to work with various stakeholders, such as local authorities and healthcare professionals. Provide examples of how you've successfully built relationships and collaborated on projects, as this is crucial for the role.
