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For Companies At a Glance
- Tasks: Plan and execute creative marketing campaigns to support mental health services.
- Company: Join Turning Point, a leading not-for-profit health provider dedicated to improving lives.
- Benefits: Enjoy 33 days of paid holiday, career growth opportunities, and a supportive culture.
- Why this job: Make a real impact on mental health while working in a dynamic and creative environment.
- Qualifications: Previous marketing experience with a focus on campaign delivery and customer engagement required.
- Other info: This role is home-based with occasional travel to Wakefield and London.
The predicted salary is between 28800 - 42000 £ per year.
Job Introduction
A new opportunity has arisen for a Marketing Coordinator to plan, deliver, and optimise meaningful marketing activity for our national campaigns.
If you’re excited by working in a creative and agile environment, and making a real difference to people’s health and wellbeing through the delivery of effective campaigns then we’d love to hear from you!
This role reports into the National Marketing Manager and is based at our London Head Office, with hybrid and flexible working.
Role Responsibility
As the Marketing Coordinator, you’re responsible for ensuring that our national campaigns are reaching their target audiences in a consistent, engaging, and effective way.
With specific targets to reach for the number of people using our services, you’ll need to create communications and execute marketing activities using online and offline channels to drive demand from specific population groups in the community.
Some of your regular activities will include:
- Identifying who we are targeting and how we are reaching specific cohorts
- Delivering promotional activities to drive an increase in referrals, including community outreach activities
- Creating and executing a content strategy that builds communities and increases registrations
- Creation of messages that resonate with different audiences
- Reporting on activity linked to the communications plan and performance
- Managing and editing the website and advising on latest enhancement trends
- Social media management and content creation
- Developing national awareness campaigns working alongside internal colleagues
- Liaising with local authorities/public health/commissioners/healthcare professionals to build relationships and distribute communications
- Highlighting concerns and as appropriate presenting solutions
- Training and upskilling colleagues to produce their own communications as appropriate
- Attending and contributing to all relevant meetings such as performance meetings and marketing updates
The Ideal Candidate
To be considered for the role you will need to have previous experience of Marketing planning and campaign delivery, both on and offline.
You’re a positive, organised, and motivated individual whose focus on the customer need delivers great work that drives results.
You’d describe yourself as a good all-rounder – from developing plans, to managing social media posts, and writing copy – always with one eye on commercial performance.
Turning Point
Attached documents
- Marketing Coordinator JD 2025.docx
Apply
Marketing Coordinator employer: Turning Point
Contact Detail:
Turning Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Wakefield Talking Therapies and their target audience. Understanding their mission and the specific needs of the community will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience in both online and offline marketing strategies. Be prepared to discuss specific campaigns you've worked on, particularly those that drove engagement or increased referrals, as this aligns closely with the role's responsibilities.
✨Tip Number 3
Network with professionals in the mental health sector. Engaging with local authorities, public health officials, or healthcare professionals can provide insights into the industry and may even lead to valuable connections that could support your application.
✨Tip Number 4
Prepare to discuss how you would create and manage a content strategy for social media and other channels. Think about innovative ideas that could resonate with different audiences and demonstrate your creativity and strategic thinking.
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Marketing Coordinator position. Tailor your application to highlight relevant experiences that align with the role.
Craft a Compelling CV: Ensure your CV showcases your marketing experience, particularly in campaign delivery and social media management. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for mental health and how your skills can contribute to Wakefield Talking Therapies. Mention specific examples of past marketing campaigns you've executed successfully.
Highlight Relevant Skills: Emphasise your organisational skills, creativity, and ability to work in a team. Mention any experience you have with content creation, community outreach, and relationship building with local authorities or healthcare professionals.
How to prepare for a job interview at Turning Point
✨Know Your Audience
Familiarise yourself with the target audiences that Wakefield Talking Therapies aims to reach. Be prepared to discuss how you would tailor marketing strategies to engage different cohorts effectively.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that involved creative content creation. Highlight how your innovative ideas led to successful outcomes.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you measure the success of marketing activities. Discuss any tools or metrics you use to report on performance and how you adapt strategies based on data.
✨Emphasise Collaboration
Since the role involves liaising with various stakeholders, share experiences where you've successfully collaborated with teams or external partners. This will show your ability to build relationships and work effectively in a team.
