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- Tasks: Lead multichannel marketing campaigns for high-profile B2B events and manage a dynamic team.
- Company: Join a forward-thinking events company known for industry-defining conferences and exhibitions.
- Benefits: Enjoy 25 days leave, private medical care, and a supportive culture that values your ideas.
- Why this job: Make a significant impact in a strategic role with clear career progression opportunities.
- Qualifications: Over four years of B2B event marketing experience and strong leadership skills required.
- Other info: Open to applicants eager to grow, even if you don't meet every requirement.
The predicted salary is between 39600 - 66000 £ per year.
Job Description
Role: Marketing Manager
Salary: up to £45,000
Location: London, Hybrid
Company
We’re recruiting for a skilled marketing manager in the B2B events space. This is your opportunity to join a forward-thinking events company known for delivering industry-defining conferences, exhibitions, and summits across a wide range of sectors.
You’ll lead multichannel marketing campaigns for large-scale events. We’re looking for someone who is experienced with managing data to make informed and strategic decisions focused on growth marketing.
Responsibilities
- Plan and deliver delegate and content marketing campaigns for large-scale events
- Ownership of KPIs, analysing results, and optimising digital marketing performance.
- Develop compelling, audience-focused content across email, web, and social platforms.
- Develop digital marketing campaigns using CRM, automation and analytics.
Requirements
- Over 3 years of hands-on experience in B2B event marketing, with a strong track record of delivering impactful campaigns.
- Strategically minded with a tactical edge.
- Skilled in data-driven reporting and analysis, leveraging insights to evaluate campaign performance, inform decision-making, and optimise future event strategies.
Benefits
- 25 days leave plus your birthday off
- Enhanced pension contributions
- Private medical care and life insurance
- A supportive, collaborative culture where your ideas will shape the future of flagship events
- Clear opportunities for career progression in a growing and ambitious business
Please send your CV to Jess@caseltonclark.co.uk to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.
Marketing Manager employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the B2B events space. Attend industry conferences and seminars to meet potential colleagues and leaders in the field. Building relationships can often lead to job opportunities that aren't advertised.
✨Tip Number 2
Showcase your leadership skills by volunteering for projects or initiatives that require team management. This will not only enhance your experience but also demonstrate your capability to take ownership of strategy, which is crucial for this role.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing and data analytics. Being well-versed in these areas will help you stand out, as the role requires collaboration with the Digital team on growth strategies.
✨Tip Number 4
Prepare to discuss your past campaign successes in detail during interviews. Be ready to share specific metrics and outcomes that highlight your ability to drive revenue and visitor targets, as this will be a key focus for the hiring team.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in B2B event marketing. Focus on specific campaigns you've led, the results achieved, and any leadership roles you've held.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and events. Mention how your skills align with the company's goals and how you can contribute to their success.
Highlight Leadership Experience: Since this role requires team management, emphasise your leadership experience. Provide examples of how you've successfully managed teams and driven results in previous positions.
Showcase Data-Driven Insights: In your application, include examples of how you've used data to inform marketing strategies. Discuss specific metrics you've tracked and how they influenced your decision-making.
How to prepare for a job interview at Caselton Clark
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've led in the past. Highlight the strategies you implemented, the results achieved, and how they contributed to revenue growth or brand visibility.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to share examples of how you've successfully led teams in previous positions. Discuss your approach to motivating team members and fostering collaboration.
✨Understand the Company’s Events
Research the company’s portfolio of events before the interview. Familiarise yourself with their target audience and marketing strategies, so you can discuss how your experience aligns with their goals.
✨Prepare for Budget Discussions
As budget ownership is a key responsibility, be ready to talk about your experience managing marketing budgets. Discuss how you've forecasted budgets and optimised spending to achieve campaign objectives.
