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- Tasks: Lead brand voice and copywriting for ButcherBox, managing all customer-facing content.
- Company: ButcherBox is a certified B Corp delivering high-quality meat while promoting sustainability and animal welfare.
- Benefits: Enjoy unlimited PTO, wellness reimbursements, and a hybrid work model with catered lunches.
- Why this job: Join a passionate team focused on storytelling and making a positive impact on the world.
- Qualifications: 5+ years in copywriting with 2+ years in team management; strong portfolio required.
- Other info: Mid-senior level role with a salary range of $108,000 - $120,000/year.
The predicted salary is between 80000 - 96000 £ per year.
Join to apply for the Copy Manager role at ButcherBox.
Who We Are
ButcherBox is a certified B Corp headquartered in Boston, celebrating consecutive years on Inc.\’s list of Best Workplaces. We deliver 100% grass-fed, grass-finished beef, organic chicken, crate-free pork, and wild seafood directly to members, ensuring humane treatment and no antibiotics or hormones.
We aim to build a better world by respecting the planet, improving animal welfare, supporting farmers, and fostering honest business practices. Our team values collaboration, support, and shared mission, always seeking talented individuals to join us.
About The Job
We seek a motivated, sharp, customer-focused Copy Manager to define and lead our brand voice and copywriting efforts, supporting our subscription-based brand\’s growth in delivering better meat and seafood. This role involves managing all copy, from website landing pages to email campaigns and social ads, requiring language skills, storytelling, and strategic thinking. The ideal candidate is proactive, collaborative, authentic, and humble.
Our marketing team offers a hybrid work model, with in-office collaboration twice a week in Watertown, MA, including strategy sessions, walks, and catered lunches.
What You’ll Be Responsible For
- Copy Strategy & Execution (60%): Lead development of customer-facing copy across all touchpoints, ensuring alignment with brand identity and objectives.
- Team Leadership & Cross-Functional Collaboration (20%): Manage and mentor copywriters, coordinate with creative and marketing teams, and ensure brand consistency.
- Brand Voice Development (15%): Define and refine the brand voice, collaborating with brand and mission teams for positioning and messaging frameworks.
- Optimization & Process Improvement (5%): Use data to improve copy performance, optimize workflows, and identify new communication opportunities.
What We’ll Love About You
- Passionate about storytelling and performance, with experience working cross-functionally.
- Strong leadership and team management skills.
- Curious, proactive, and insightful about product positioning and customer insights.
- Excellent communicator with clear, thoughtful writing.
- Deep appreciation for creative quality, social trends, and consumer brands.
- Organized, detail-oriented, and a team player.
- Aligned with our mission, values, and commitment to diversity and inclusion.
What You’ll Bring
- 5+ years as a copywriter, with 2+ years managing teams.
- Strong portfolio demonstrating voice and creativity.
- Experience in digital content, landing pages, email, SMS, and campaigns.
- Excellent editing, proofreading, and brand consistency skills.
- Familiarity with analytics and customer insights.
- Passion for premium consumer experiences.
Salary range: $108,000 – $120,000/year.
What We Offer
- Comprehensive health, dental, vision, and life insurance; HSA; disability benefits.
- 401(k) with employer match, annual bonus.
- Unlimited PTO, parental leave, work/life balance support.
- Learning stipend, coaching, free monthly ButcherBox, lunch reimbursement.
- Wellness reimbursements, EAP, fertility benefits, and more.
We are an equal opportunity employer committed to diversity and inclusion. Reasonable accommodations are available during the hiring process.
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing, PR, Writing/Editing
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Copy Manager employer: ButcherBox
Contact Detail:
ButcherBox Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copy Manager
✨Tip Number 1
Familiarise yourself with ButcherBox's brand voice and values. Understanding their commitment to sustainability and quality will help you align your approach when discussing your vision for their copy strategy.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Be ready to discuss specific instances where your guidance led to improved copy performance or team collaboration.
✨Tip Number 3
Highlight your experience with data-driven decision-making. Be prepared to talk about how you've used analytics to optimise copy and improve engagement in previous roles, as this aligns with their focus on performance.
✨Tip Number 4
Prepare to discuss your storytelling abilities. Think of examples where your narrative skills have effectively engaged customers or enhanced brand messaging, as this is a key aspect of the Copy Manager role.
We think you need these skills to ace Copy Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand ButcherBox's mission and values. Familiarise yourself with their brand voice and the type of copy they produce. This will help you tailor your application to align with their expectations.
Showcase Your Experience: In your CV and cover letter, highlight your relevant experience as a copywriter and team manager. Include specific examples of past projects that demonstrate your storytelling skills and ability to lead a team effectively.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your passion for storytelling and consumer experiences. Make sure to convey how your values align with those of ButcherBox.
Proofread and Edit: Ensure that your application materials are free from errors. As a Copy Manager, attention to detail is crucial, so make sure your writing is polished and professional before submitting your application.
How to prepare for a job interview at ButcherBox
✨Showcase Your Storytelling Skills
As a Copy Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in your previous roles. Be ready to discuss specific campaigns where your copy made a significant impact.
✨Demonstrate Leadership Experience
Highlight your experience in managing and mentoring teams. Discuss how you've fostered collaboration among copywriters and other departments, as this role requires strong leadership skills.
✨Align with the Brand's Mission
ButcherBox values its mission and commitment to sustainability. Research their brand voice and values, and be prepared to explain how your personal values align with theirs during the interview.
✨Prepare for Data-Driven Discussions
Since optimisation and performance are part of the role, be ready to talk about how you've used analytics to improve copy effectiveness in past projects. Bring examples of metrics that demonstrate your success.
