Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the content strategy for Betches UK on Instagram and TikTok, creating engaging video content.
- Company: Join LADbible Group, a top digital entertainment business reaching over a billion people globally.
- Benefits: Enjoy blended working with flexible office days and a diverse, inclusive workplace culture.
- Why this job: Shape the voice of Betches UK and connect with a vibrant community through relatable content.
- Qualifications: 5-7 years in social media strategy, strong writing skills, and a passion for pop culture.
- Other info: This role is based in London or Manchester and offers opportunities for creative collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Content Lead, Betches UK role at LADbible Group
Join to apply for the Content Lead, Betches UK role at LADbible Group
Get AI-powered advice on this job and more exclusive features.
LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: – including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.
In an exciting step, Betches is now part of LBG Media and better, we’re launching in the UK!Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.
The Role
We are seeking a strategic, confident and creative Content Lead to spearhead the day-to-day editorial content strategy of the Betches UK Instagram & TikTok accounts. This is an exciting opportunity to shape how Betches UK shows up across social platforms and turn our audience experience into scroll-stopping, sharable content.
You’ll be at the heart of our content efforts – planning, producing and featuring in standout content series across our core editorial pillars; Pop Culture, Entertainment, Style & Beauty, Lifestyle & Relationships and overseeing a team of two channel managers.
This role will be UK based (London or Manchester) and sit as an extension of the US Betches editorial and social teams, working cross-functionally with multiple departments, including video, web, branded, podcasts, marketing, and affiliate. You should demonstrate strong, clean writing skills, be extremely organised, and be comfortable on camera.
Key Responsibilities
- Lead the day-to-day content strategy and execution for Betches UK’s Instagram and TikTok, aligning with the brand’s distinctive voice and tone.
- Ideate, create, and feature in original, entertaining, and culturally relevant video content, including TikToks, Reels, and Stories
- Act as a lead on-camera personality representing the \’Betches\’ brand across socials, helping to shape the brand voice and engage with our audience through entertaining and relatable content.
- Identify and capitalise on emerging social media trends to drive engagement and virality.
- Working within analytics to track performance, optimise content strategy, and achieve audience growth and revenue goals.
- Collaborate with Sales to develop branded content concepts and support client-facing initiatives, including occasional participation in client meetings.
- Oversee community management to maintain a strong, engaged audience and ensure consistent brand interaction.
- Build and manage relationships with content creators and influencers to explore partnership opportunities.
Skills and experience we’d like you to have
- 5-7 years of experience in social media strategy and storytelling, with a proven track record of producing engaging video and static content.
- Confident, charismatic, and comfortable speaking on camera, with a natural presence suited for short-form social video platforms like TikTok and Reels.
- Strong ability to write witty, clean, and on-brand copy in line with the Betches voice.
- Deep knowledge of and enthusiasm for both established and emerging social platforms, with a pulse on trends and best practices.
- Quick-thinking, creative mindset with a knack for ideation, experimentation, and producing culturally relevant content.
- Highly organised and adaptable, with the ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Passion for and familiarity with the Betches Media brand, tone, and audience.
- Experience with e-commerce, branded content, and/or affiliate marketing is a plus
At LADbible Group we\’ve rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
-
Industries
Technology, Information and Internet
Referrals increase your chances of interviewing at LADbible Group by 2x
Get notified about new Content Specialist jobs in Manchester, England, United Kingdom.
Manchester, England, United Kingdom 1 month ago
Huddersfield, England, United Kingdom 1 week ago
Huddersfield, England, United Kingdom 2 months ago
Manchester, England, United Kingdom 5 days ago
Manchester Area, United Kingdom 1 week ago
Salford, England, United Kingdom 1 week ago
Manchester, England, United Kingdom 1 month ago
Wilmslow, England, United Kingdom 1 day ago
Manchester, England, United Kingdom 1 week ago
Daresbury, England, United Kingdom 1 month ago
Winsford, England, United Kingdom 2 weeks ago
Burnley, England, United Kingdom 1 month ago
Manchester, England, United Kingdom 1 week ago
Manchester, England, United Kingdom 1 month ago
Manchester, England, United Kingdom 6 days ago
Manchester, England, United Kingdom 4 weeks ago
Salford, England, United Kingdom 4 weeks ago
Altrincham, England, United Kingdom 1 week ago
Manchester, England, United Kingdom 2 weeks ago
Manchester, England, United Kingdom 2 weeks ago
Salford, England, United Kingdom 2 weeks ago
Manchester, England, United Kingdom 12 hours ago
Expert Content Fitness Writer – Fitness Industry Training
Chorley, England, United Kingdom 8 months ago
Manchester, England, United Kingdom 1 week ago
Knutsford, England, United Kingdom 2 months ago
Altrincham, England, United Kingdom 4 days ago
Content & Community Management Associate Partner
Manchester, England, United Kingdom 2 weeks ago
Manchester, England, United Kingdom 19 hours ago
Manchester, England, United Kingdom 1 month ago
Manchester, England, United Kingdom 1 day ago
Widnes, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Content Lead, Betches UK employer: LADbible Group
Contact Detail:
LADbible Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead, Betches UK
✨Tip Number 1
Familiarise yourself with Betches' unique voice and tone. Spend time engaging with their content on social media to understand what resonates with their audience, as this will help you align your ideas with their brand.
✨Tip Number 2
Showcase your on-camera presence by creating short videos that reflect your personality and creativity. This will demonstrate your comfort in front of the camera and your ability to produce engaging content, which is crucial for the role.
✨Tip Number 3
Stay updated on the latest social media trends and viral content. Being able to identify and leverage these trends will be key in driving engagement for Betches UK’s platforms, so make sure to highlight your knowledge during any discussions.
✨Tip Number 4
Network with professionals in the digital media space, especially those who have experience with lifestyle brands. Building relationships with influencers and content creators can provide valuable insights and opportunities that may benefit your application.
We think you need these skills to ace Content Lead, Betches UK
Some tips for your application 🫡
Understand the Brand Voice: Before applying, immerse yourself in the Betches brand. Familiarise yourself with their tone, style, and content across social media platforms. This will help you tailor your application to reflect their unique voice.
Showcase Relevant Experience: Highlight your 5-7 years of experience in social media strategy and storytelling. Provide specific examples of engaging video and static content you've produced, especially for platforms like TikTok and Instagram.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for the Betches brand. Use witty and engaging language to mirror their style and show how you can contribute to their content strategy.
Prepare a Portfolio: Compile a portfolio showcasing your best work in social media content creation. Include links to videos, posts, or campaigns that exemplify your ability to create culturally relevant and engaging content, as this role heavily focuses on visual storytelling.
How to prepare for a job interview at LADbible Group
✨Showcase Your Creativity
As a Content Lead, creativity is key. Prepare to discuss your past projects and how you’ve used innovative ideas to engage audiences. Bring examples of content you've created that align with Betches' humorous and relatable style.
✨Know the Brand Inside Out
Familiarise yourself with Betches Media's tone and audience. Understand their social media presence and be ready to discuss how you can contribute to their unique voice on platforms like Instagram and TikTok.
✨Demonstrate Your On-Camera Presence
Since you'll be representing the brand on camera, practice speaking confidently and engagingly. Consider recording yourself to evaluate your delivery and ensure you come across as charismatic and relatable.
✨Be Trend-Savvy
Stay updated on the latest social media trends and be prepared to discuss how you would leverage these for Betches UK. Show your understanding of what makes content go viral and how you can apply this knowledge to drive engagement.
