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- Tasks: Lead creative customer activation projects and deliver engaging events across the UK.
- Company: Join a fast-paced FMCG distributor in central Birmingham, partnering with key brands.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and creative expression.
- Why this job: Be part of exciting events that connect brands with consumers and make a real impact.
- Qualifications: Experience in B2C marketing, project management, and customer activation is essential.
- Other info: Must have a car and be willing to travel for events.
The predicted salary is between 36000 - 60000 £ per year.
4 days ago Be among the first 25 applicants
This range is provided by Pitch Consultants. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Pitch Consultants
We’re really excited about this opportunity! Working for an extremely fast-paced and growing FMCG distributor in central Birmingham you’ll be supporting one of their key brand partners with any direct-to-consumer activation programmes.
You’ll be a creative, ideas person with exceptional project management skills, a confident communicator and happy to travel across the UK when needed to events and shows.
What you’ll be doing:
- Work closely with the brand to understand who the customer is and the best touchpoints in which to reach them.
- Design and deliver experiential events such as pop-ups, sampling days etc.
- Work with agencies and third parties to create and deliver customer activation concepts.
- Attend festivals, events, trade shows, retailers to deliver engaging customer events.
- Support on advertising across OOH channels
- Be responsible for budget management and feeding back to the brand owners post event.
Experience needed:
- You’ll have worked in a similar role, either within an agency or in-house brand and be creative.
- You’ll come from a B2C business, preferably FMCG/retail.
- You’ll be a strong project manager and have experience of delivering customer activation events.
- You’ll have a brand focus and understand consumer marketing across all channels and the importance of integration.
This role will require travel to attend any customer events and shows that you’ve organised so you must have a car and be happy to travel and be away from home on occasions.
Ref 55066
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Sales, and Distribution
-
Industries
Retail
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Customer Activation Manager employer: Pitch Consultants
Contact Detail:
Pitch Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Activation Manager
✨Tip Number 1
Network with professionals in the FMCG and retail sectors. Attend industry events, trade shows, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in customer activation and experiential marketing. Being knowledgeable about current strategies will help you stand out during conversations and interviews.
✨Tip Number 3
Prepare to discuss specific examples of past projects where you've successfully managed customer activation events. Highlight your creativity and project management skills to demonstrate your fit for the role.
✨Tip Number 4
Show your enthusiasm for travel and flexibility. Since the role requires attending events across the UK, expressing your willingness to travel and adapt to different environments can make a positive impression.
We think you need these skills to ace Customer Activation Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp what the Customer Activation Manager role entails. Focus on the key responsibilities and required skills, such as project management and creativity.
Tailor Your CV: Customise your CV to highlight relevant experience in customer activation and B2C marketing. Emphasise any previous roles where you managed events or worked with brands, showcasing your project management skills.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the role and the FMCG industry. Mention specific examples of past experiences that align with the job requirements, particularly in delivering engaging customer events.
Showcase Your Communication Skills: In both your CV and cover letter, demonstrate your confident communication abilities. Highlight instances where you effectively collaborated with teams or presented ideas to stakeholders, as this is crucial for the role.
How to prepare for a job interview at Pitch Consultants
✨Showcase Your Creativity
As a Customer Activation Manager, creativity is key. Prepare examples of past projects where you designed engaging customer experiences, such as pop-ups or sampling days. Highlight your innovative ideas and how they positively impacted customer engagement.
✨Demonstrate Project Management Skills
Be ready to discuss your project management experience in detail. Talk about specific events you've managed, the challenges you faced, and how you overcame them. This will show your ability to handle multiple tasks and deliver results under pressure.
✨Understand the Brand and Audience
Research the brand you'll be working with and understand their target audience. Be prepared to discuss how you would approach customer activation for them, including the best touchpoints and channels to reach their consumers effectively.
✨Prepare for Travel Questions
Since the role requires travel, be ready to discuss your flexibility and willingness to travel for events. Share any relevant experiences where you successfully managed logistics for off-site activations or events.
