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- Tasks: Lead strategic sales and marketing campaigns to grow agency revenue.
- Company: Stratton Craig is a dynamic content strategy and writing agency for global clients.
- Benefits: Enjoy hybrid working, competitive salaries, and opportunities for professional development.
- Why this job: Join a creative team where your ideas matter and make a real impact.
- Qualifications: 5+ years in sales/marketing, strong communication skills, and a proactive mindset required.
- Other info: Must work from the Bristol office three days a week; travel may be necessary.
The predicted salary is between 36000 - 60000 £ per year.
Senior Growth Manager – Content and Copywriting Agency
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Senior Growth Manager – Content and Copywriting Agency
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Direct message the job poster from Stratton Craig
Stratton Craig is a content strategy and writing partner to national and global clients across all sectors. We use the critical skill of storytelling to help our clients solve communications challenges.
We are looking for a confident, creative and curious Senior Growth Manager to help us drive our agency forward through strategic sales and marketing campaigns. This is a senior role, ideal for someone who thrives in a hands-on, fast-paced small business and has a proven track record of growing agency revenue.
You will create, drive and deliver on Stratton Craig’s sales and marketing strategy, with the objective of building deep, engaging and value-adding relationships with our clients and prospects to ultimately secure quality leads and win new clients.
You will line manage our Business Development and Marketing Assistant, who will support you on database management and mining, execute on outreach campaigns that nurture and grow our database of engaged, high-value prospects. You will also work closely with our long-standing SEO consultant and web developer to continuously improve our website performance, look and feel. You will also work closely with our colleagues across Positive Change Group, feeding into Group Sales and Marketing initiatives.
Responsibilities
Drive insights:
- With an eye on the outside world, you’ll keep abreast of trends and evolution within our key sectors, services and competitors to inform our sales and marketing.
- Alongside others in the team, you will proactively share these insights with the wider team on a regular basis to ensure we continue to evolve our house view on the things that matter most to our clients and our business.
Strategy and planning:
- As a member of our SMT, you will be a key contributor to ongoing proposition development and agency positioning.
- Working closely with our CEO, you will develop and drive our sales and marketing strategy.
- You will plan and drive all sales and marketing activity, including our website, insight articles, guides, social content, emails and events.
- You will be a confident and competent writer and editor, and will also brief others in the team/externally to create content.
- Responsible for monthly reporting of key sales and marketing metrics, you will provide analysis and recommendations for how to evolve our plans based on these.
Client and prospect relationships
- You will lead the full sales cycle from lead generation and outreach to proposal development, closing amd onboarding, coordinating the right team members to support you.
- With the support of our Business Development and Marketing Assistant you will continually grow, monitor and mine our database to develop and deliver targeted outreach campaigns.
- You will personally attend industry events to forge connections with clients and prospects and better understand our audience, rolling those insights back into campaigns.
- You will oversee the ongoing development of our credentials and proposals collateral to deliver on our evolving proposition.
- You will support the Client Services team in targeted efforts to grow our existing relationships.
Leadership
- Collaborating closely with the agency\’s leadership team, you will align growth efforts with operational capacity and strategic goals.
- In your capacity as line manager for the BDMA, you will allocate appropriate tasks and oversee timely completion of deliverables.
- You will act as a coach and mentor to the BDMA to ensure they develop or improve the skills needed to enable the delivery of our sales and marketing programme.
Performance measurements
- Engagement with our sales and marketing channels and campaigns
- Lead generation and quality
- Conversion rate
- New client revenue growth
Skills and Experience Required
- 5+ years of sales and marketing experience in a creative agency environment
- Content management and editing / QA experience
- Capable user of Microsoft Office
- Exceptional communication skills, including flawless spelling and grammar
- Project management and organisational skills
- Capable user of Microsoft Office
- Exceptional communication skills, including flawless spelling and grammar
- Project management and organisational skills
- Experience with Salesforce or comparable CRM
- Proactive problem-solver combining thought and action
- Innovative and self-driven
- Confident, with strong interpersonal skills
- Strategic thinker with a clear understanding of objectives
- Professional and amiable in client interactions
Other requirements
- Must be able to work from our Bristol office approx. three days a week, and be prepared to travel for meetings as required
- Two professional references required
- Proof of eligibility to work in the UK required
About Stratton Craig
Much more than a copywriting and content agency – we apply the critical skill of storytelling to all manner of communication and stakeholder engagement challenges.
Guided by data and insight, we develop brand language, content strategy and copy that inspires trust, belief and loyalty at every interaction.
Words are one of the most powerful tools we have. By using them wisely, we help clients build:
- Better relationships with their stakeholders
- A loyal client base
- Talented teams
- A reputation that gets noticed
We’ve supported hundreds of global clients to make their strategic communications, content and reporting more effective.
As a member of the Positive Change Group, we are trusted partners to some of the world’s leading businesses.
The Positive Change Group
Stratton Craig is part of the Positive Change Group, a collective of like-minded specialist agencies with a shared ambition to help bold and visionary businesses spark positive change.
By helping them define and communicate their purpose, strategy, culture and performance – the Positive Change Group is helping businesses inspire trust, build strong stakeholder relationships and create long-term value for the people who matter most.
The Group was founded in 2022, and has become the new holding company which currently consists of three specialist agencies:
- People Made – Brand and Culture
Together, bringing deep expertise on different aspects of stakeholder advisory and engagement, including brand, culture, strategic communications, reporting, ESG advisory, analytics and creative storytelling.
With established headquarters in London, Singapore, and a strong footprint in the US; the Group works closely together with over 100 multinational brands including the likes of AstraZeneca, Burberry, Allianz GI, Diageo, Meta, Olam, Carlsberg and RSM.
Come Join Us!
Joining Stratton Craig and The Positive Change Group means becoming part of an inclusive, dynamic community where your talents are nurtured, and your career can thrive. With competitive salaries, hybrid working, and continuous professional development, you’ll not only grow but also have the opportunity to make a difference every day, shaping the future of communications – and having fun along the way.
We pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We foster a business culture where ideas and decisions from all people help us grow, innovate, create the best work and be relevant in a rapidly changing world. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.
For more information, please visit:
Please view our privacy notices here :
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development and Marketing
-
Industries
Public Relations and Communications Services
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Senior Growth Manager - Content and Copywriting Agency employer: Stratton Craig Limited
Contact Detail:
Stratton Craig Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Manager - Content and Copywriting Agency
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and storytelling. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your knowledge and passion for the role.
✨Tip Number 2
Network with professionals in the creative agency space, especially those who have experience in growth management or similar roles. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven growth in previous roles. Highlight your strategic thinking and ability to manage teams effectively, as these are key aspects of the Senior Growth Manager position.
✨Tip Number 4
Research Stratton Craig thoroughly, including their recent projects and client success stories. This will enable you to tailor your discussions and demonstrate your genuine interest in contributing to their mission and values.
We think you need these skills to ace Senior Growth Manager - Content and Copywriting Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly within a creative agency environment. Emphasise your achievements in driving revenue growth and managing teams.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Stratton Craig's mission and values. Discuss how your skills align with their needs, particularly in storytelling and client relationship management.
Showcase Your Writing Skills: As the role requires strong writing and editing capabilities, include samples of your work or links to published content that demonstrate your proficiency in crafting engaging narratives.
Highlight Relevant Metrics: In your application, mention specific metrics that showcase your success in previous roles, such as lead generation rates, conversion rates, or revenue growth percentages. This will help illustrate your impact in past positions.
How to prepare for a job interview at Stratton Craig Limited
✨Showcase Your Storytelling Skills
As a Senior Growth Manager, storytelling is key. Prepare examples of how you've used storytelling to engage clients or drive campaigns. Be ready to discuss specific projects where your narrative skills made a difference.
✨Demonstrate Strategic Thinking
This role requires a strategic mindset. Come prepared with insights about current trends in content marketing and how they could impact the agency's growth. Discuss how you would align sales and marketing strategies with the company's objectives.
✨Highlight Leadership Experience
You'll be managing a team, so it's important to showcase your leadership skills. Share experiences where you've successfully mentored others or led a project to success. Emphasise your ability to motivate and guide your team.
✨Prepare for Metrics Discussion
Understanding performance metrics is crucial for this role. Be ready to discuss how you've tracked and reported on sales and marketing metrics in the past. Bring examples of how you've used data to inform decisions and improve outcomes.
