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- Tasks: Lead product marketing strategies and create impactful marketing assets.
- Company: Join TechWolf, a mission-driven company transforming work through AI and skill data.
- Benefits: Enjoy equity, hybrid work, health insurance, and learning opportunities.
- Why this job: Be part of a fast-growing team making work fairer for millions with innovative solutions.
- Qualifications: 4+ years in B2B SaaS product marketing; strong communication and analytical skills required.
- Other info: Work from abroad 3 weeks a year and enjoy a walking culture.
The predicted salary is between 43200 - 72000 £ per year.
As work changes faster than ever before, TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.
TechWolf is built on the fundamental belief that people are a company’s most valuable asset and have to be managed as such. That’s why we help our customers leverage skill data to improve work for millions of employees across thousands of organisations.
Product Marketing is the bridge between Product Management and our GTM function. Product marketing has traditionally been managed by a mixture of both Marketing and Product Managers at TechWolf. We are now looking for an experienced product marketeer who can form the function from the ground up for the leading Skills data platform in the HR tech market.
What you\’ll do
- Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies.
- Act as the voice of the customer; generate customer and market insights to inform TechWolf’s product strategy, and partner with Product Managers closely to influence the roadmap.
- Partner with the Marketing team to drive awareness and adoption by crafting and executing on integrated product marketing campaigns.
- Create a range of marketing assets, including sales enablement, lifecycle campaigns, blogposts, product driven event keynotes, etc.
- Develop marketing and sales collateral that resonates with HR leaders, as well as articulating our strategy with internal stakeholders (e.g. business cases, strategic analyses).
- Work with data, evaluating ROI, reviewing dashboards, clearly scoping data asks to technical counterparts.
- Engage deeply with cross-functional partners across Product, Marketing, Sales and Solutions.
We\’re looking for someone who:
- Has 4+ years of professional experience in product marketing at a B2B SaaS company.
- Experience in product management, sales, account management, growth or other strategic GTM role is a plus.
- Is excited about enabling the future of the skills-based organisation.
- Preferably has startup or early stage tech company experience.
- Has strong sales enablement experience.
- Has a strong presence and is an effective communicator with both a technical and non-technical audience, ideally you can translate deeply technical jargon into language that resonates with our ICP.
- Is a thoughtful strategic thinker with a bias to action.
- Has experience implementing product marketing process cross-functionally from the ground up.
- Has outstanding written communication skills.
- Is highly analytical.
- Ideally has Enterprise AI experience.
- Ideally has API product experience (not a hard requirement).
- Is based in London , allowing them to spend time at the Ghent office a few days a month.
What’s in it for you?
Equity – everyone is an owner at TechWolf and can share in our success!
Hybrid working and flexible hours – make your work schedule work for you.
Health insurance & retirement savings.
Work from abroad 3 weeks each year.
Travel to Ghent occasionally and work from our local office.
Learning and development opportunities.
Walking culture – who doesn’t love brainstorming or connecting with colleagues while taking a walk around the office?
Fun teambuildings, social & sports activities.
Sounds like your cup of tea? There\’s more!
TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.
We provide a unique opportunity to work with an all-star team and cutting-edge product, in a purpose-driven company that aims to empower people to thrive at work. TechWolf is growing fast and you’ll join a high-performing international team with a unicorn dream. Ready to help us build a rocket ship?
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Product Marketing Director employer: Techwolf
Contact Detail:
Techwolf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Familiarize yourself with the latest trends in product marketing, especially in the B2B SaaS space. Understanding how to leverage skill data and AI in your strategies will set you apart as a candidate who is aligned with TechWolf's mission.
✨Tip Number 2
Network with professionals in the HR tech industry, particularly those who have experience in product marketing. Engaging with this community can provide valuable insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Showcase your ability to translate technical jargon into relatable language. Prepare examples of how you've effectively communicated complex concepts to both technical and non-technical audiences in your previous roles.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you've evaluated ROI and used data to inform marketing strategies in past positions. This will resonate well with TechWolf's focus on data-driven decision-making.
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Understand the Company Mission: Before applying, take some time to understand TechWolf's mission and values. Highlight how your experience aligns with their goal of transforming work through skills-based frameworks in your application.
Tailor Your CV: Make sure your CV reflects your 4+ years of product marketing experience, especially in B2B SaaS. Emphasize any relevant experience in product management or sales that showcases your ability to bridge gaps between teams.
Craft a Compelling Cover Letter: In your cover letter, articulate your passion for enabling skills-based organizations. Discuss specific examples of how you've successfully implemented product marketing strategies and collaborated cross-functionally in previous roles.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples in your application that demonstrate your experience with data evaluation, ROI analysis, and how you've used insights to inform product strategies.
How to prepare for a job interview at Techwolf
✨Understand the Market Dynamics
Make sure to research the current trends in the HR tech market, especially around skills-based organizations. Be prepared to discuss how these trends can influence TechWolf's product marketing strategies.
✨Showcase Your Communication Skills
As an effective communicator, you should be ready to demonstrate your ability to translate technical jargon into relatable language. Prepare examples of how you've successfully communicated complex ideas to both technical and non-technical audiences.
✨Highlight Your Analytical Skills
Since the role requires a strong analytical mindset, come prepared with examples of how you've used data to evaluate ROI or inform marketing strategies. Discuss any tools or methodologies you’ve employed in previous roles.
✨Demonstrate Cross-Functional Collaboration
Be ready to share experiences where you've worked closely with Product, Marketing, Sales, and Solutions teams. Highlight specific projects where your collaboration led to successful outcomes, showcasing your ability to engage deeply with cross-functional partners.
