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- Tasks: Create go-to-market strategies and marketing assets for TechWolf's innovative skills data platform.
- Company: TechWolf is revolutionising work by focusing on skills, using AI to enhance talent management.
- Benefits: Enjoy equity ownership, hybrid working, health insurance, and opportunities for travel and personal development.
- Why this job: Join a purpose-driven team aiming to empower millions while working in a dynamic, fast-growing environment.
- Qualifications: 4+ years in product marketing at a B2B SaaS company; strong communication and analytical skills required.
- Other info: Based in London with occasional travel to Ghent; ideal for those passionate about the future of work.
The predicted salary is between 43200 - 72000 £ per year.
As work changes faster than ever before, TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.
TechWolf is built on the fundamental belief that people are a company’s most valuable asset and have to be managed as such. That’s why we help our customers leverage skill data to improve work for millions of employees across thousands of organisations.
Product Marketing is the bridge between Product Management and our GTM function. Product marketing has traditionally been managed by a mixture of both Marketing and Product Managers at TechWolf. We are now looking for an experienced product marketeer who can form the function from the ground up for the leading Skills data platform in the HR tech market.
What you\’ll do
- Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies.
- Act as the voice of the customer; generate customer and market insights to inform TechWolf’s product strategy, and partner with Product Managers closely to influence the roadmap.
- Partner with the Marketing team to drive awareness and adoption by crafting and executing on integrated product marketing campaigns.
- Create a range of marketing assets, including sales enablement, lifecycle campaigns, blogposts, product driven event keynotes, etc.
- Develop marketing and sales collateral that resonates with HR leaders, as well as articulating our strategy with internal stakeholders (e.g. business cases, strategic analyses).
- Work with data, evaluating ROI, reviewing dashboards, clearly scoping data asks to technical counterparts.
- Engage deeply with cross-functional partners across Product, Marketing, Sales and Solutions.
We\’re looking for someone who:
- Has 4+ years of professional experience in product marketing at a B2B SaaS company.
- Experience in product management, sales, account management, growth or other strategic GTM role is a plus.
- Is excited about enabling the future of the skills-based organisation.
- Preferably has startup or early stage tech company experience.
- Has strong sales enablement experience.
- Has a strong presence and is an effective communicator with both a technical and non-technical audience, ideally you can translate deeply technical jargon into language that resonates with our ICP.
- Is a thoughtful strategic thinker with a bias to action.
- Has experience implementing product marketing process cross-functionally from the ground up.
- Has outstanding written communication skills.
- Is highly analytical.
- Ideally has Enterprise AI experience.
- Ideally has API product experience (not a hard requirement).
- Is based in London , allowing them to spend time at the Ghent office a few days a month.
What’s in it for you?
Equity – everyone is an owner at TechWolf and can share in our success!
Hybrid working and flexible hours – make your work schedule work for you.
Health insurance & retirement savings.
Work from abroad 3 weeks each year.
Travel to Ghent occasionally and work from our local office.
Learning and development opportunities.
Walking culture – who doesn’t love brainstorming or connecting with colleagues while taking a walk around the office?
Fun teambuildings, social & sports activities.
Sounds like your cup of tea? There\’s more!
TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.
We provide a unique opportunity to work with an all-star team and cutting-edge product, in a purpose-driven company that aims to empower people to thrive at work. TechWolf is growing fast and you’ll join a high-performing international team with a unicorn dream. Ready to help us build a rocket ship?
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Contact Detail:
Techwolf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Familiarise yourself with TechWolf's mission and values. Understanding how they aim to transform the workplace through skills-based frameworks will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Network with current employees or industry professionals who have experience in product marketing within B2B SaaS companies. This can provide you with insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed go-to-market strategies in previous roles. Highlight your ability to translate technical jargon into relatable language for various audiences, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in AI and HR tech. Being knowledgeable about current market dynamics will not only impress during interviews but also demonstrate your passion for the industry and your readiness to contribute to TechWolf's innovative approach.
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within B2B SaaS companies. Emphasise any roles where you've developed go-to-market strategies or worked closely with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for enabling skills-based organisations and how your background aligns with TechWolf's mission. Use specific examples to demonstrate your strategic thinking and communication skills.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to inform marketing strategies or evaluate ROI in previous positions. This will show that you can handle the analytical demands of the job.
Highlight Communication Skills: Given the need to communicate effectively with both technical and non-technical audiences, provide examples of how you've successfully translated complex concepts into accessible language in past roles. This will demonstrate your ability to engage with diverse stakeholders.
How to prepare for a job interview at Techwolf
✨Understand the Company Mission
Before your interview, make sure you grasp TechWolf's mission to transform work through skills-based frameworks. This understanding will help you align your answers with their core values and demonstrate your enthusiasm for their goals.
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous product marketing roles in detail. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will showcase your ability to create effective go-to-market strategies.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with product management, sales, or marketing. Be ready to explain how you navigated challenges and contributed to team success.
✨Demonstrate Analytical Skills
TechWolf values analytical thinking, so be ready to discuss how you've used data to inform your marketing decisions. Prepare examples of how you've evaluated ROI or used dashboards to drive strategy, as this will resonate well with their expectations.
