Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage sales territory, build relationships, and drive parts sales growth.
- Company: Join Alexander Dennis, the UK's largest bus manufacturer, leading zero-emission mobility.
- Benefits: Enjoy flexible working hours, generous salary, and ongoing development opportunities.
- Why this job: Be part of a mission-driven team focused on sustainability and innovation in transportation.
- Qualifications: Experience in commercial sales, strong communication skills, and a full UK driving licence required.
- Other info: Diverse and inclusive workplace encouraging applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Regional Sales Manager
Skelmersdale or Farnborough
We\’re leading the transition to zero-emission mobility.
Alexander Dennis is a global leader in the design and manufacture of double deck buses and is the UK’s largest bus manufacturer.
At Alexander Dennis, and across NFI and our family of brands, we are helping to save the planet. Through our Sustainability Pledge, which guides our daily actions and long-term planning, we are passionate about creating a better product, a better workplace, and a better world. To learn more about our Environmental, Social, and Governance (ESG) journey check our website. Our diverse, dynamic and resourceful team members embrace challenges every day which makes us the successful international company that we are.
Are you ready to embrace the challenge? Come build the future with us and apply directly to your dream job!
POSITION SUMMARY:
We’re looking for a commercially minded Regional Sales Manager to grow aftermarket parts sales and strengthen customer relationships across your territory. Acting as the face of Alexander Dennis in your region, you’ll be responsible for driving revenue, identifying new business opportunities, and ensuring our customers receive the outstanding service and parts they rely on.
WHAT YOU WILL DO:
- Own and manage a defined regional sales territory, building strong relationships with independent operators, major fleets, and local authorities.
- Drive growth in parts sales, margin, and market share by delivering against clear regional targets.
- Proactively identify, pursue, and convert new business opportunities within the aftermarket sector.
- Oversee accurate order book management to ensure timely and efficient customer service.
- Apply commercial and pricing strategies to maximise profitability across your accounts.
- Work cross-functionally with supply chain, customer service, engineering, and finance teams to deliver seamless customer support.
- Support aged debt recovery where needed, ensuring commercial terms are upheld.
- Champion the Alexander Dennis brand at industry events, trade shows, and customer meetings.
- Act as the voice of the customer internally, sharing insights to shape product and service improvements.
- Provide regular reporting on sales performance, pipeline activity, and regional market dynamics.
WHAT YOU NEED TO BE SUCCESSFUL:
- Proven experience in commercial sales, ideally within the commercial vehicle or bus aftermarket sector
- In-depth knowledge of aftermarket requirements for buses and coaches
- Strong commercial acumen with a track record of meeting or exceeding sales and profit targets
- Confident and effective communicator, able to build relationships from workshop floor to executive level
- Comfortable managing a regional territory independently, with excellent prioritisation and time management skills
- Logical, hands-on problem solver with a proactive, customer-first mindset
- Proficient in using CRM and ERP systems to manage accounts and pipeline activity
- Full UK driving licence and willingness to travel across your assigned region
WHY JOIN OUR TEAM:
- Generous salary package – we reward our people at the level they deserve.
- A 37-hour working week, with flexible working options, giving you that much needed work/life balance.
- Ongoing employee development through a variety of in-house training initiatives along with tuition subsidies for courses at outside institutions.
- Annual leave entitlement which increases with tenure.
- Pension scheme to help you save for the future.
- Access to our Employee Assistance Programme which offers practical, impartial support on issues impacting your life.
- Cycle to work scheme.
OUR WHY:
We move people. The world\’s most precious cargo.
We are driven by our purpose: we move people. Our vision is to lead the evolution of sustainable on-road mass transportation and mobility and our mission is to design, deliver, and support market-leading bus and motor coach solutions that are safe, accessible, efficient, and reliable.
NEXT STEPS:
If this sounds like you, and you’re interested in coming ‘aboard’, then we would love to hear from you. Please complete our online application form and attach your CV!
We care deeply about being inclusive and we encourage applications from people with diverse backgrounds and experiences.
If you are an internal applicant, you have a responsibility to inform your current line/department manager and local human resources representative before applying for the role.
Due to the volume of vacancies and applications, we would prefer that you submit your application online. If however, you require an alternative method of applying, please give us call on +44 1324 621 672 or send an email to careers@alexander-dennis.com
IND-H
#J-18808-Ljbffr
Regional Sales Manager employer: Alexander Dennis
Contact Detail:
Alexander Dennis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the bus and coach aftermarket sector. Understanding the current market dynamics will help you speak confidently about how you can drive growth in parts sales during interviews.
✨Tip Number 2
Network with professionals in the commercial vehicle industry, especially those who have experience in aftermarket sales. Building relationships can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed a sales territory in the past. Highlight your ability to identify new business opportunities and how you’ve built strong customer relationships.
✨Tip Number 4
Showcase your knowledge of CRM and ERP systems during your discussions. Being proficient in these tools is crucial for managing accounts and pipeline activity effectively, which is a key part of the role.
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Regional Sales Manager position. Tailor your application to highlight relevant experience in commercial sales, particularly within the aftermarket sector.
Craft a Compelling CV: Your CV should clearly showcase your proven experience in sales, your knowledge of the bus and coach aftermarket, and your ability to meet sales targets. Use quantifiable achievements to demonstrate your success in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for sustainable mobility and how your skills align with Alexander Dennis's mission. Highlight your relationship-building abilities and your proactive approach to identifying new business opportunities.
Showcase Your Communication Skills: Since effective communication is key for this role, ensure that your application reflects your ability to communicate confidently at all levels. Use clear and concise language, and consider including examples of successful stakeholder engagement.
How to prepare for a job interview at Alexander Dennis
✨Know Your Market
Familiarise yourself with the aftermarket parts sector, especially in relation to buses and coaches. Understand current trends, challenges, and opportunities within the industry to demonstrate your commercial acumen during the interview.
✨Showcase Relationship Building Skills
Prepare examples of how you've successfully built and maintained relationships with clients in previous roles. Highlight your ability to communicate effectively across different levels, from workshop staff to executives.
✨Demonstrate Problem-Solving Abilities
Be ready to discuss specific instances where you've identified and solved problems for customers. This will showcase your proactive, customer-first mindset, which is crucial for a Regional Sales Manager.
✨Understand the Company’s Values
Research Alexander Dennis's Sustainability Pledge and their commitment to Environmental, Social, and Governance (ESG) principles. Be prepared to discuss how your values align with theirs and how you can contribute to their mission.
