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For Companies At a Glance
- Tasks: Manage and optimise PPC campaigns, focusing on Google Ads and exploring new channels.
- Company: Join an award-winning lead generation business prioritising employee wellbeing and innovation.
- Benefits: Enjoy a 35-hour work week, hybrid options, healthcare, and generous holiday allowances.
- Why this job: Be part of a dynamic team driving digital marketing success with a focus on creativity and results.
- Qualifications: 2-4 years in PPC management, strong Google Ads expertise, and a results-driven mindset required.
- Other info: Exciting workplace culture with social events, progression opportunities, and a supportive environment.
The predicted salary is between 40000 - 60000 £ per year.
PPC Manager
Salary: £50,000
Location: Hybrid (2 days Bolton)
Contract Type: Permanent, Full-time
Hours: 35 hours per week
About Our Client
Our client is a thriving lead generation business operating across both B2C and B2B markets. As an established and award-winning company, they\’ve built a reputation for delivering exceptional results while maintaining a strong focus on employee wellbeing and work-life balance.
With ambitious growth plans and a commitment to innovation, they\’re looking for a talented PPC professional to take ownership of their paid media operations and drive the next phase of their digital marketing success.
The Opportunity
We\’re seeking a results-driven PPC Manager to take complete ownership of our client\’s paid media accounts. This is a hands-on role where you\’ll be deeply involved in Google Ads operations while also exploring and scaling new channels including paid social and emerging platforms.
This position is perfect for someone who thrives on optimisation, moves quickly, and tests creatively – all while maintaining cost efficiency and driving consistent lead generation performance.
What You\’ll Be Doing
Campaign Management & Optimisation
- Own day-to-day PPC operations with a core focus on Google Ads management
- Build, refine and optimise campaigns to deliver strong lead volume at efficient cost per leads (CPLs)
- Implement smart optimisation strategies that balance performance with lean cost management
Strategic Development & Channel Expansion
- Work closely with senior leadership to align strategy across business verticals
- Test and scale new channels (paid social, Meta, emerging platforms) to diversify performance
- Be proactive in identifying opportunities and addressing inefficiencies in current setups
Analysis & Reporting
- Provide actionable insights through comprehensive data analysis and trend reviews
- Deliver regular reporting that demonstrates performance and informs strategic decisions
- Translate complex data into clear recommendations for campaign improvement
Cross-Functional Collaboration
- Coordinate landing page tests and conversion rate optimisation opportunities with the wider digital team
- Collaborate across departments to ensure campaigns align with broader business objectives
- Lead initiatives that bridge paid media with other marketing channels
What We\’re Looking For
Essential Experience
- 2-4 years of lead generation PPC campaign management experience
- Strong expertise in Google Ads with demonstrable results in lead generation environments
- Results-first mindset – you genuinely enjoy chasing numbers and exceeding targets
- High level of ownership – you approach your responsibilities like you own the business
Personal Qualities
- Exceptional attention to detail combined with natural curiosity for digital performance
- Self-motivated and proactive approach with ability to work effectively at pace
- Strong analytical thinking with ability to spot trends and opportunities
- Excellent communication skills for presenting insights and recommendations
Desirable Skills
- Knowledge of Meta advertising platforms
- Experience with conversion rate optimisation and landing page testing
- Understanding of multi-channel attribution and customer journey mapping
- Previous experience scaling new advertising channels
What Our Client Offers
Work-Life Balance
- 35-hour working week – Monday to Friday with no weekends or late evenings
- Remote or Hybrid working options to suit your lifestyle
- Clear commitment to creating balance between work and home life
Comprehensive Benefits Package
- Healthcare package for peace of mind
- 25 days holiday plus additional service days (capped at 28 days) plus bank holidays
- Enhanced Maternity and Paternity packages
- Pension plan for long-term financial security
- Employee discount scheme across various retailers
Professional Development
- Fantastic progression opportunities with clear succession planning
- Opportunity to complete qualifications supported by the business
- Award-winning environment that recognises and celebrates success
Workplace Culture
- Exciting social events including themed celebrations, charity functions, and conferences
- Loaded social calendar with awards days and team incentives
- On-site gym and café facilities
- Free parking and cycle-to-work scheme
- Refer a Friend Scheme rewarding up to £1,000 in vouchers
The Company Culture
Our client firmly believes that happy employees result in happy customers, and this philosophy is evident in everything they do. They\’ve created an environment where recognition is front of mind, hearts are pumping with excitement, and everyone has an important part to play in driving success.
Since their establishment, they\’ve grown into a leading player in their market while maintaining their core values of employee wellbeing, work-life balance, and having fun along the way.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
Paid Media Manager Hybrid in Bolton employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager Hybrid in Bolton
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and Google Ads. Being able to discuss recent updates or features during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've optimised campaigns in the past. Be ready to explain your thought process and the results you achieved.
✨Tip Number 3
Network with current or former employees of the company on platforms like LinkedIn. This can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Demonstrate your proactive approach by preparing a few ideas for potential PPC strategies or channels the company could explore. This shows initiative and that you're already thinking about how to contribute to their success.
We think you need these skills to ace Paid Media Manager Hybrid in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC campaign management, particularly with Google Ads. Use specific metrics to demonstrate your success in lead generation and optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your results-driven mindset. Mention how your skills align with the company's goals and your enthusiasm for taking ownership of their paid media operations.
Showcase Analytical Skills: Provide examples of how you've used data analysis to drive campaign performance. Highlight any experience you have with reporting and translating complex data into actionable insights.
Demonstrate Cultural Fit: Research the company culture and values. In your application, mention how you resonate with their focus on employee wellbeing and work-life balance, and how you can contribute to a positive workplace environment.
How to prepare for a job interview at Forward Role
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC campaigns, especially in Google Ads. Highlight specific examples where you've successfully driven lead generation and optimised campaigns for cost efficiency.
✨Demonstrate Analytical Skills
Since the role requires strong analytical thinking, come equipped with examples of how you've used data analysis to inform your strategies. Be ready to explain how you identify trends and opportunities from complex data sets.
✨Emphasise Collaboration
This position involves cross-functional collaboration, so share experiences where you've worked with other teams to achieve common goals. Discuss how you coordinated efforts for landing page tests or conversion rate optimisation.
✨Express Your Results-Driven Mindset
The client is looking for someone who enjoys chasing numbers and exceeding targets. Be sure to convey your passion for results and provide examples of how you've consistently met or surpassed your performance goals.
