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- Tasks: Create and manage custom client strategies while ensuring effective communication and project management.
- Company: Directive is a leading B2B performance marketing agency focused on driving real revenue for clients.
- Benefits: Enjoy unlimited PTO, mental health support, and an annual bonus based on tenure.
- Why this job: Join a fast-paced team that values innovation and offers the chance to shape the future of marketing.
- Qualifications: Experience in SEO, content strategy, and strong communication skills are essential.
- Other info: This remote role requires UK residency and operates during local business hours.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Content Strategist (Remote UK) role at Directive
3 days ago Be among the first 25 applicants
Join to apply for the Content Strategist (Remote UK) role at Directive
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected – sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
This remote role is part of our UK team and requires candidates to be based in the United Kingdom, working local business hours from 8:00 AM to 5:00 PM GMT/BST.
About The Role
The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
- This role is titled Content Strategist internally
What You\’ll Do
- Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimise and revise strategies over the lifetime of the client while adhering to Directive best practices
- Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
- Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
- Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:
- LTV:CAC modeling
- Customer Generation
- Share of SERP
- Content Production
- Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
- All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
- Use of the project management tool Asana is required.
- This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.
- In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client
- Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.
- When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings
- When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.
- Bi-weekly meetings with the client
- Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables
What You\’ll Bring
- A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimisation, and link building
- Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
- Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
- Proven organisational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO and Content
- Must have agency experience
- Must have B2B tech and/or SaaS experience
Goals
- NSM Attainment: 100%
- MRR Retainment: 96%
- CSAT > 4.2
- Upsells / Cross-sells / Referrals –
- Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.
- Examples of this include:
- Growing into another service line such as SEO or Paid Media
- Growing within their current service line such as increasing content, SEO, or Paid Media budgets
- Example of moments to ask for a referral:
- Point of contact starts a new job
What We Offer
We have a set living wage at Directive; This position is bonus eligible.
Benefits To Support The Whole Person
Mental – Access to certified therapists through Spring Health, Headspace & Wellhub.
Time Off – Unlimited PTO, Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 – January 1).
Financial – Pension, through Royal London. 5% employee and 4% employer contributions.
Bonus – Annual bonus based on tenure, which scales in total amount over time.
Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Mexico. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Marketing, Public Relations, and Writing/Editing
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Content Strategist (Remote UK) employer: Directive
Contact Detail:
Directive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist (Remote UK)
✨Tip Number 1
Familiarise yourself with Directive's unique Customer Generation methodology. Understanding how they differentiate themselves in the B2B marketing landscape will help you align your strategies with their goals and demonstrate your fit for the role.
✨Tip Number 2
Showcase your analytical skills by preparing to discuss specific metrics and tools you've used in past roles. Be ready to explain how you've leveraged data from Google Analytics, SEMRush, or Ahrefs to drive content strategy and achieve client goals.
✨Tip Number 3
Prepare examples of successful client relationships you've built in previous positions. Highlight how you proactively communicated with clients and internal teams to ensure project success, as this is crucial for the Content Strategist role.
✨Tip Number 4
Brush up on your project management skills, particularly with tools like Asana. Being able to discuss how you've effectively managed projects and delegated tasks will show that you're ready to hit the ground running in this fast-paced environment.
We think you need these skills to ace Content Strategist (Remote UK)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Content Strategist position. Understand the key responsibilities and required skills, such as SEO principles, project management, and client communication.
Tailor Your CV: Customise your CV to highlight relevant experience in content strategy, digital marketing, and B2B tech or SaaS. Use specific examples that demonstrate your success in similar roles, particularly focusing on measurable outcomes.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Directive's approach. Mention how your skills align with their goals and how you can contribute to their innovative strategies.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data using tools like Google Analytics and SEMRush. Provide examples of how you've used data to inform content strategies and achieve client goals.
How to prepare for a job interview at Directive
✨Showcase Your SEO Knowledge
As a Content Strategist, you'll need to demonstrate a solid understanding of SEO principles. Be prepared to discuss your experience with keyword research, on-page optimisation, and link building. Bring examples of how you've successfully implemented these strategies in past roles.
✨Prepare for Client-Facing Scenarios
Since this role involves direct communication with clients, practice articulating your thoughts clearly and confidently. Think of potential client questions and prepare thoughtful responses that showcase your ability to build relationships and provide valuable insights.
✨Familiarise Yourself with Industry Tools
Directive uses various tools like Google Analytics, SEMRush, and Ahrefs. Make sure you are comfortable discussing how you've used these tools in your previous work. If possible, bring data or reports that illustrate your analytical skills and how they contributed to successful campaigns.
✨Demonstrate Project Management Skills
The role requires effective project management, so be ready to discuss your experience with tools like Asana. Share examples of how you've managed projects, delegated tasks, and ensured timely delivery of content while maintaining quality standards.
