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- Tasks: Manage sales territory, build relationships, and drive parts sales growth.
- Company: Join Alexander Dennis, the UK's largest bus manufacturer, leading zero-emission mobility.
- Benefits: Enjoy flexible working hours, generous salary, and ongoing development opportunities.
- Why this job: Be part of a mission-driven team focused on sustainability and innovation in transportation.
- Qualifications: Experience in commercial sales, strong communication skills, and a full UK driving licence required.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Regional Sales Manager
Skelmersdale or Farnborough
We\’re leading the transition to zero-emission mobility.
Alexander Dennis is a global leader in the design and manufacture of double deck buses and is the UK’s largest bus manufacturer.
At Alexander Dennis, and across NFI and our family of brands, we are helping to save the planet. Through our Sustainability Pledge, which guides our daily actions and long-term planning, we are passionate about creating a better product, a better workplace, and a better world. To learn more about our Environmental, Social, and Governance (ESG) journey check our website. Our diverse, dynamic and resourceful team members embrace challenges every day which makes us the successful international company that we are.
Are you ready to embrace the challenge? Come build the future with us and apply directly to your dream job!
POSITION SUMMARY:
We’re looking for a commercially minded Regional Sales Manager to grow aftermarket parts sales and strengthen customer relationships across your territory. Acting as the face of Alexander Dennis in your region, you’ll be responsible for driving revenue, identifying new business opportunities, and ensuring our customers receive the outstanding service and parts they rely on.
WHAT YOU WILL DO:
- Own and manage a defined regional sales territory, building strong relationships with independent operators, major fleets, and local authorities.
- Drive growth in parts sales, margin, and market share by delivering against clear regional targets.
- Proactively identify, pursue, and convert new business opportunities within the aftermarket sector.
- Oversee accurate order book management to ensure timely and efficient customer service.
- Apply commercial and pricing strategies to maximise profitability across your accounts.
- Work cross-functionally with supply chain, customer service, engineering, and finance teams to deliver seamless customer support.
- Support aged debt recovery where needed, ensuring commercial terms are upheld.
- Champion the Alexander Dennis brand at industry events, trade shows, and customer meetings.
- Act as the voice of the customer internally, sharing insights to shape product and service improvements.
- Provide regular reporting on sales performance, pipeline activity, and regional market dynamics.
WHAT YOU NEED TO BE SUCCESSFUL:
- Proven experience in commercial sales, ideally within the commercial vehicle or bus aftermarket sector
- In-depth knowledge of aftermarket requirements for buses and coaches
- Strong commercial acumen with a track record of meeting or exceeding sales and profit targets
- Confident and effective communicator, able to build relationships from workshop floor to executive level
- Comfortable managing a regional territory independently, with excellent prioritisation and time management skills
- Logical, hands-on problem solver with a proactive, customer-first mindset
- Proficient in using CRM and ERP systems to manage accounts and pipeline activity
- Full UK driving licence and willingness to travel across your assigned region
WHY JOIN OUR TEAM:
- Generous salary package – we reward our people at the level they deserve.
- A 37-hour working week, with flexible working options, giving you that much needed work/life balance.
- Ongoing employee development through a variety of in-house training initiatives along with tuition subsidies for courses at outside institutions.
- Annual leave entitlement which increases with tenure.
- Pension scheme to help you save for the future.
- Access to our Employee Assistance Programme which offers practical, impartial support on issues impacting your life.
- Cycle to work scheme.
OUR WHY:
We move people. The world\’s most precious cargo.
We are driven by our purpose: we move people. Our vision is to lead the evolution of sustainable on-road mass transportation and mobility and our mission is to design, deliver, and support market-leading bus and motor coach solutions that are safe, accessible, efficient, and reliable.
NEXT STEPS:
If this sounds like you, and you’re interested in coming ‘aboard’, then we would love to hear from you. Please complete our online application form and attach your CV!
We care deeply about being inclusive and we encourage applications from people with diverse backgrounds and experiences.
If you are an internal applicant, you have a responsibility to inform your current line/department manager and local human resources representative before applying for the role.
Due to the volume of vacancies and applications, we would prefer that you submit your application online. If however, you require an alternative method of applying, please give us call on +44 1324 621 672 or send an email to careers@alexander-dennis.com
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Regional Sales Manager employer: Alexander Dennis Limited
Contact Detail:
Alexander Dennis Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the bus and coach aftermarket sector. Understanding the current market dynamics will help you speak confidently about how you can drive growth in parts sales during interviews.
✨Tip Number 2
Network with professionals in the commercial vehicle industry, especially those who have experience in aftermarket sales. Building relationships can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed a sales territory in the past. Highlighting your achievements in driving revenue and building customer relationships will demonstrate your capability for this role.
✨Tip Number 4
Showcase your understanding of Alexander Dennis's Sustainability Pledge and how it aligns with your personal values. This will not only reflect your commitment to the company's mission but also set you apart as a candidate who truly resonates with their goals.
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial sales, particularly within the aftermarket sector. Use specific examples that demonstrate your ability to meet or exceed sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Alexander Dennis's mission and values. Emphasise your passion for sustainable mobility and how your skills align with the role of Regional Sales Manager.
Highlight Key Skills: In your application, focus on key skills such as relationship building, problem-solving, and proficiency in CRM and ERP systems. Provide concrete examples of how you've successfully used these skills in previous roles.
Show Enthusiasm for the Role: Convey your excitement about the opportunity to work with Alexander Dennis. Mention specific aspects of the job description that resonate with you and explain why you are the right fit for their team.
How to prepare for a job interview at Alexander Dennis Limited
✨Research the Company
Before your interview, take some time to understand Alexander Dennis's mission and values, especially their commitment to sustainability. Familiarising yourself with their products and recent developments will show your genuine interest in the company.
✨Demonstrate Your Sales Acumen
Be prepared to discuss your previous sales experiences, particularly in the commercial vehicle or bus aftermarket sector. Highlight specific examples where you met or exceeded sales targets, as this will showcase your ability to drive revenue in the role.
✨Showcase Relationship-Building Skills
As a Regional Sales Manager, building strong relationships is key. Prepare to share examples of how you've successfully developed and maintained client relationships, especially with independent operators and local authorities.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and customer-first mindset. Think of scenarios where you had to overcome challenges in sales or customer service, and be ready to explain your thought process and the outcomes.
