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- Tasks: Lead exciting brand and DTC marketing campaigns from start to finish.
- Company: Cigna Healthcare champions better health and empowers customers through every life stage.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Join a passionate team making a real impact in the healthcare industry.
- Qualifications: Experience in campaign management and a knack for creative strategy is essential.
- Other info: Future opportunities to manage and coach team members await!
The predicted salary is between 36000 - 60000 £ per year.
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- Working with the CMO, you will be accountable for the development and performance of brand and DTC marketing campaigns to address specific business or customer objectives incl future GIH brand strategic partnerships and sponsorships.
- Make sure that all planned projects and all deadlines are mapped out and communicated.
- End to end delivery of brand and DTC campaigns, leading the definition of the marketing brief including the responsibility for the total campaign budget, objectives, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget.
- Liaise with Broker Marketing Manager on broker marketing deliverables that may originate from brand / DTC campaigns
- Build effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and help shape / deliver the campaign strategies.
- You will create and execute initiatives / campaigns that maximise conversion, including nurture journeys.
- Working with the CMO, performance marketing team and media agency partner deliver a robust SEO strategy and actionable plan to drive organic growth.
- Delegate guardian for the GIH website to ensure our biggest brand asset maximises leads and conversion.
- Ensure each media plan is fully evaluated and objectives are clear and delivered. Trial & review new media channels.
- Working with analytics and performance marketing colleagues, plan, forecast and report against campaign budgets and overall performance. Manage budget for each campaign to maximise return on investment. Ensure all reconciliations are completed in a timely manner.
- Responsible for the creation of the GIH social media content calendar.
- Together with the CMO, write entries for agreed sector and discipline awards.
- Input into the annual marketing planning process for brand and DTC initiatives.
- Stay informed about industry trends, best practices, and emerging marketing technologies, and share knowledge and insights with relevant stakeholders to drive innovation and continuous improvement.
- Work within our appropriate risk and compliance framework.
- Responsible for broker marketing initiatives when broker marketing manager / lead is away
- [Future] Managing and coaching team members.
About You
- Experience managing campaigns, across paid media and owned channels.
- Creative strategic thinker with a proven history of omnichannel campaign management delivery.
- Proven experience of working with creative/media agency partners and in-house teams to deliver campaigns.
- Deep knowledge in marketing to drive brand awareness and leads, ideally within a retail market and / or premium sector.
- International marketing experience.
- You\’ll be highly organised, adept in working with insight and customer segmentation.
- Able to adapt to and work with change, in a fast-growing division and marketing function.
- You will have a thorough understanding of and a passion for marketing, championing the most effective and innovative marketing practice to meet and exceed objectives set.
- Commercial awareness with accurate forecasting and budgeting.
- You\’ll have a natural ability with insight and data.
- Ability to present and communicate with confidence at all levels.
- Experience and skill operating in a matrix organization.
- An understanding of customer contact/engagement strategies.
- IT skills – excellent working knowledge of Microsoft Office and other relevant software packages.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Responsibilities
- Working with the CMO, you will be accountable for the development and performance of brand and DTC marketing campaigns to address specific business or customer objectives incl future GIH brand strategic partnerships and sponsorships.
- Make sure that all planned projects and all deadlines are mapped out and communicated.
- End to end delivery of brand and DTC campaigns, leading the definition of the marketing brief including the responsibility for the total campaign budget, objectives, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget.
- Liaise with Broker Marketing Manager on broker marketing deliverables that may originate from brand / DTC campaigns
- Build effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and help shape / deliver the campaign strategies.
- You will create and execute initiatives / campaigns that maximise conversion, including nurture journeys.
- Working with the CMO, performance marketing team and media agency partner deliver a robust SEO strategy and actionable plan to drive organic growth.
- Delegate guardian for the GIH website to ensure our biggest brand asset maximises leads and conversion.
- Ensure each media plan is fully evaluated and objectives are clear and delivered. Trial & review new media channels.
- Working with analytics and performance marketing colleagues, plan, forecast and report against campaign budgets and overall performance. Manage budget for each campaign to maximise return on investment. Ensure all reconciliations are completed in a timely manner.
- Responsible for the creation of the GIH social media content calendar.
- Together with the CMO, write entries for agreed sector and discipline awards.
- Input into the annual marketing planning process for brand and DTC initiatives.
- Stay informed about industry trends, best practices, and emerging marketing technologies, and share knowledge and insights with relevant stakeholders to drive innovation and continuous improvement.
- Work within our appropriate risk and compliance framework.
- Responsible for broker marketing initiatives when broker marketing manager / lead is away
- [Future] Managing and coaching team members.
About You
- Experience managing campaigns, across paid media and owned channels.
- Creative strategic thinker with a proven history of omnichannel campaign management delivery.
- Proven experience of working with creative/media agency partners and in-house teams to deliver campaigns.
- Deep knowledge in marketing to drive brand awareness and leads, ideally within a retail market and / or premium sector.
- International marketing experience.
- You\’ll be highly organised, adept in working with insight and customer segmentation.
- Able to adapt to and work with change, in a fast-growing division and marketing function.
- You will have a thorough understanding of and a passion for marketing, championing the most effective and innovative marketing practice to meet and exceed objectives set.
- Commercial awareness with accurate forecasting and budgeting.
- You\’ll have a natural ability with insight and data.
- Ability to present and communicate with confidence at all levels.
- Experience and skill operating in a matrix organization.
- An understanding of customer contact/engagement strategies.
- IT skills – excellent working knowledge of Microsoft Office and other relevant software packages.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
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Campaign manager / lead employer: The Cigna Group
Contact Detail:
The Cigna Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign manager / lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and campaign management. This will not only help you understand the industry better but also allow you to speak confidently about how you can apply these trends to our campaigns at StudySmarter.
✨Tip Number 2
Build a portfolio showcasing your previous campaign successes, especially those that involved collaboration with creative and media agencies. Highlighting your ability to manage budgets and deliver results will make you stand out.
✨Tip Number 3
Network with professionals in the marketing field, particularly those who have experience in DTC campaigns. Engaging with industry peers can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 4
Prepare to discuss specific examples of how you've maximised conversion rates in past campaigns. Being able to articulate your strategies and their outcomes will demonstrate your expertise and readiness for the role.
We think you need these skills to ace Campaign manager / lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaign management, particularly in brand and DTC marketing. Use specific examples that demonstrate your ability to manage budgets, deliver on time, and work with creative teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your understanding of the role. Mention your experience with omnichannel campaigns and how you can contribute to the company's objectives. Be sure to align your skills with the job description.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. For instance, mention how you maximised conversion rates or successfully managed campaign budgets. This will help demonstrate your impact in previous positions.
Research the Company: Familiarise yourself with Cigna Healthcare's values, mission, and recent marketing initiatives. This knowledge will allow you to tailor your application and show how you can fit into their culture and contribute to their goals.
How to prepare for a job interview at The Cigna Group
✨Showcase Your Campaign Management Experience
Be prepared to discuss your previous campaign management experiences in detail. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your capability to handle the responsibilities outlined in the job description.
✨Understand the Brand and DTC Marketing Landscape
Research Cigna Healthcare and its marketing strategies, especially in brand and direct-to-consumer (DTC) campaigns. Familiarise yourself with their target audience and recent campaigns to show that you are genuinely interested and knowledgeable about the company.
✨Prepare for Stakeholder Engagement Scenarios
Since building relationships with key stakeholders is crucial, think of examples where you've successfully collaborated with different teams or external partners. Be ready to discuss how you navigated challenges and leveraged expertise to achieve campaign goals.
✨Demonstrate Your Analytical Skills
Given the emphasis on data-driven decision-making, prepare to discuss how you've used analytics to inform your marketing strategies. Bring examples of how you've forecasted budgets, evaluated campaign performance, and adjusted tactics based on insights.
