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For Companies At a Glance
- Tasks: Drive B2B digital marketing strategies and optimise campaigns for maximum impact.
- Company: Join Ideagen, a global leader ensuring safety in everyday life through innovative software solutions.
- Benefits: Enjoy remote work flexibility, diverse roles, and a culture that embraces AI and innovation.
- Why this job: Make a real impact on pipeline growth while working in a dynamic, supportive environment.
- Qualifications: Experience in B2B digital marketing, SEO, and analytics tools like Google Analytics and Salesforce required.
- Other info: Be part of a future-ready team with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Role Purpose
Location – UK Homebased
Level – Professional
Department – Marketing
Working Pattern – Fulltime
Benefits – Benefits at Ideagen
Are you a digital marketer who thrives on performance analysis, optimisation, and leveraging insights to drive pipeline growth? We have the role for you!
We are looking for a data-driven Digital Marketing Manager to execute our B2B digital marketing strategy in the EMEA region. This role will be responsible for the delivery and measurement of all aspects of digital marketing across organic, paid, and demand generation. You will be accountable for delivering a measurable impact on pipeline through campaign and conversion rate optimisation.
Responsibilities
- Digital Performance & Analytics: Track and analyse KPIs across all digital channels, utilising tools such as Google Analytics, Salesforce, and Pardot to derive actionable insights for improved performance.
- Paid Media & Demand Capture: Work collaboratively with central and regional teams to optimise paid media campaigns for Cost Per Lead (CPL), conversion rates, and return on investment (ROI). Employ A/B testing and data-driven insights for campaign enhancement and strategic budget allocation.
- SEO & Organic Growth: Lead the regional SEO strategy, focusing on technical improvements, content optimisation, and link-building efforts. Use tools like SEMrush and Google Search Console to improve rankings, traffic, and conversions from high-intent visitors.
- Website & Conversion Rate Optimisation (CRO): Enhance website and landing page performance through UX testing, personalisation, and CRO techniques, collaborating with developers and designers to improve site speed, navigation, and mobile usability.
- Marketing Automation & Lead Nurturing: Assist in optimising email nurture programmes and lead scoring in partnership with Demand Generation and Marketing Operations, analysing funnel performance to enhance segmentation, targeting, and conversion rates.
Skills and Experience
- Proven experience in digital marketing within a B2B SaaS environment.
- Strong understanding of SEO, paid media, social media, and marketing automation techniques.
- Experience in managing and supporting demand generation campaigns across multiple digital channels.
- Proficiency in Google Analytics, Salesforce, Pardot, and SEMrush.
- A data-driven mindset complemented by strong analytical and problem-solving abilities.
- Versatile in managing multiple projects simultaneously while adhering to deadlines.
About Ideagen
Ideagen is the invisible force behind many things we rely on every day — from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. When you think of Ideagen, think of it as the silent teammate working behind the scenes to help those who make our lives safer and better. Millions of people are kept safe daily using Ideagen software. We have offices worldwide, including in America, Australia, Malaysia, and India, with diverse and exciting roles. We’re building a future-ready team, and AI is part of how we work smarter. If you\’re curious, adaptable, and open to using AI to improve your work, you’ll thrive at Ideagen!
What is next?
If your application meets the requirements, our Talent Acquisition team will contact you to guide you through the next steps.
To ensure a flexible and inclusive process, please inform us if you require any reasonable adjustments by contacting recruitment@ideagen.com. All matters will be treated confidentially.
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Digital Marketing Manager employer: Ideagen
Contact Detail:
Ideagen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B SaaS. Follow industry leaders on social media and engage with their content to stay updated and show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who work in similar roles or industries. Attend webinars, workshops, or local meetups to build connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Demonstrate your analytical skills by preparing case studies or examples of past campaigns you've worked on. Be ready to discuss how you used data to drive decisions and improve performance during interviews.
✨Tip Number 4
Show your understanding of the tools mentioned in the job description, like Google Analytics and SEMrush. Consider obtaining certifications or completing online courses to enhance your knowledge and make your application stand out.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B SaaS environments. Emphasise your skills in SEO, paid media, and analytics tools like Google Analytics and Salesforce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your data-driven approach. Mention specific achievements in previous roles that demonstrate your ability to drive pipeline growth and optimise campaigns.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform marketing strategies. Discuss any experience with A/B testing, conversion rate optimisation, and the tools you’ve used to track performance.
Highlight Collaboration Experience: Since the role involves working with central and regional teams, mention any past experiences where you successfully collaborated on marketing campaigns. This will show your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Ideagen
✨Showcase Your Data-Driven Mindset
As a Digital Marketing Manager, you'll need to demonstrate your ability to analyse data and derive actionable insights. Be prepared to discuss specific examples of how you've used tools like Google Analytics or Salesforce to improve campaign performance.
✨Highlight Your SEO Expertise
Since the role involves leading the regional SEO strategy, make sure to share your experience with SEO tools such as SEMrush and Google Search Console. Discuss any successful strategies you've implemented that resulted in improved rankings and traffic.
✨Discuss Collaboration Skills
This position requires working closely with central and regional teams. Be ready to talk about your experience collaborating on paid media campaigns and how you’ve optimised them for better ROI. Highlight any teamwork experiences that showcase your ability to work well with others.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle multiple projects. Prepare scenarios where you've successfully managed competing priorities or optimised conversion rates through innovative strategies, demonstrating your versatility and analytical skills.
