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- Tasks: Manage and optimise paid search campaigns for top UK brands like BetMGM and LeoVegas.
- Company: Join LeoVegas Group, a leading innovator in the igaming industry with over 2000 team members worldwide.
- Benefits: Enjoy hybrid working, generous leave, healthcare coverage, and a wellbeing allowance.
- Why this job: Be part of a dynamic team that values innovation and offers exciting growth opportunities.
- Qualifications: Experience with Google Ads, strong analytical skills, and a proactive mindset are essential.
- Other info: Work in a vibrant culture with regular social events and support for families.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the PPC Manager role at LeoVegas Group
Join to apply for the PPC Manager role at LeoVegas Group
About The Role
We’re looking for a highly motivated and data-driven PPC Manager to manage and optimise the paid search activity for our UK brands: BetMGM, LeoVegas and Pink Casino.
Description
Position at LeoVegas UK
About The Role
We’re looking for a highly motivated and data-driven PPC Manager to manage and optimise the paid search activity for our UK brands: BetMGM, LeoVegas and Pink Casino.
This is a hands-on role, responsible for the day-to-day planning, execution and performance optimisation of our paid search campaigns across Google Ads and Microsoft Advertising. You’ll work locally within the UK Marketing department, with a clear focus on acquisition efficiency and brand growth in a competitive market.
You’ll also maintain a strong connection with the central PPC team, who manage campaigns across other global markets, to ensure alignment on strategy, knowledge sharing, platform best practices and consistent execution standards.
YOU WILL BE RESPONSIBLE FOR:
- Owning the management and optimisation of paid search campaigns across Google and Microsoft platforms for BetMGM, LeoVegas and Pink Casino
- Delivering against key KPIs such as CPA, ROAS and NDC volume, ensuring spend is effectively deployed
- Creating and maintaining high-performance campaigns across both always-on and event-led activity
- Conducting ongoing keyword research, ad copy testing, bidding strategy optimisation and audience targeting
- Managing campaign budgets, forecasts and pacing to ensure investment is aligned with business priorities
- Partnering with our media agency to enhance performance, adopt platform innovations and track competitors
- Working closely with the central PPC team to ensure strategic alignment, consistency and adoption of best practice across markets
- Reporting on campaign performance with clear insight and recommendations for improvement
- Collaborating with internal teams to align paid search activity with CRM programmes, brand campaigns and product initiatives
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Significant hands-on experience managing paid search campaigns via Google Ads and Microsoft Advertising
- A strong track record of delivering efficient acquisition performance in a data-led environment
- Deep understanding of performance metrics, bid strategies, attribution models and tracking technologies
- Proficiency in using analytics tools such as Google Analytics and Tableau (or similar)
- Experience working with or managing external media agencies
- Excellent attention to detail and strong organisational skills
- Strong communication skills with the ability to present performance insight clearly and confidently
- A proactive, curious mindset with the ability to thrive in a fast-paced, multi-brand environment
- Experience in gaming or other regulated categories is advantageous but not essential
Who We Are
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
Benefits
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride – give us a roar!
**As our company working language is English, we’d like to see your CV in English, please**
_________________________________________________________________________________________________
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Gambling Facilities and Casinos
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PPC Manager employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the specific brands you'll be managing, like BetMGM and Pink Casino. Understanding their unique selling points and target audiences will help you tailor your approach during interviews.
✨Tip Number 2
Brush up on your knowledge of Google Ads and Microsoft Advertising. Being able to discuss recent updates or features in these platforms can demonstrate your proactive attitude and expertise in PPC management.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of past campaigns you've optimised. Be ready to discuss the metrics you focused on and how you achieved your KPIs, as this role is heavily data-driven.
✨Tip Number 4
Network with current or former employees of LeoVegas Group on platforms like LinkedIn. Gaining insights into the company culture and expectations can give you an edge in your application and interview process.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing paid search campaigns, particularly with Google Ads and Microsoft Advertising. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC management and how your data-driven approach aligns with the goals of LeoVegas Group. Mention any experience you have in the gaming industry or regulated categories, even if it's not essential.
Showcase Your Analytical Skills: Emphasise your proficiency with analytics tools like Google Analytics and Tableau. Provide examples of how you've used these tools to optimise campaigns and improve performance metrics.
Highlight Collaboration Experience: Since the role involves working closely with media agencies and internal teams, mention any past experiences where you successfully collaborated with others to achieve campaign goals. This will show that you're a team player who can thrive in a multi-brand environment.
How to prepare for a job interview at LeoVegas Group
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Microsoft Advertising. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Understand Key Performance Metrics
Familiarise yourself with key performance indicators such as CPA, ROAS, and NDC volume. Be ready to explain how you have used these metrics to optimise campaigns in the past, as this shows your data-driven approach and understanding of performance optimisation.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. For instance, you might be asked how you would adjust a campaign based on underperformance. Think through your thought process and be ready to articulate your strategies clearly.
✨Demonstrate Collaboration Skills
Since the role involves working closely with both local and central teams, be prepared to discuss your experience collaborating with others. Share examples of how you've partnered with media agencies or internal teams to enhance campaign performance and ensure strategic alignment.
