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For Companies At a Glance
- Tasks: Create and optimise digital marketing strategies across various platforms.
- Company: Join a dynamic team focused on innovative digital marketing solutions.
- Benefits: Enjoy flexible work options, competitive pay, and opportunities for growth.
- Why this job: Be part of a creative environment that values collaboration and innovation.
- Qualifications: Bachelor's degree in Marketing or related field; experience with digital advertising is a plus.
- Other info: Up to 5% travel may be required; equivalent education and experience considered.
The predicted salary is between 28800 - 43200 £ per year.
Overview
The Digital Marketing Specialist 2 is responsible for the creation, optimization, execution, and analysis of the company\’s paid digital marketing efforts related to the company\’s owned website properties.
What you will be doing
- Develop and execute paid digital marketing strategies across platforms such as search, display, social media, and pay-per-click landing pages.
- Support other digital marketing team members in executing integrated digital advertising campaigns.
- Assist in developing buyer-centric website navigation to enhance user experience and improve conversion rates.
- Collaborate with content producers to determine the best content to promote across syndication channels, including paid, shared, and social channels.
- Conduct keyword research and audience targeting to optimize PPC campaign performance.
- Test landing pages, promotional content, and product placements to inform campaign optimization.
- Monitor campaign results and analyze key metrics using established measurement methodologies.
- Coordinate with Program Marketing, Integrated Marketing, Field Marketing, and Product Marketing to align paid digital efforts with broader campaigns.
- Report on global campaign performance and suggest data-driven improvements to enhance digital presence and ROI.
- Manage paid digital budgets.
- Provide input on changes to digital marketing strategies to adapt to market changes, competitive threats, or strategic plans; stay informed on market trends and best practices.
- Comply with all privacy and data security policies, including Hyland’s Information Systems Security Policy.
What will make you successful
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Experience with digital advertising platforms and campaign management tools.
- Experience with digital marketing systems such as marketing automation, web analytics, and ad platforms.
- Strong communication skills, demonstrating professionalism and tact.
- Good collaboration skills across teams and levels.
- Excellent organizational, multi-tasking, and time management skills.
- Effective facilitation and project management skills.
- Creative thinking to translate goals into innovative solutions.
- Self-motivated with the ability to work independently and meet deadlines.
- Good interpersonal skills and professionalism.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Strong analytical, attention to detail, and problem-solving skills.
- Ability to simplify complex concepts.
- Proven ability to build productive relationships and gain trust.
- Ability to work independently and collaboratively.
- Up to 5% travel may be required.
- Equivalent education and experience considered.
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Digital Marketing Specialist 2 employer: Hyland
Contact Detail:
Hyland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist 2
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools. Being knowledgeable about platforms like Google Ads, Facebook Ads, and analytics tools will show that you're proactive and ready to hit the ground running.
✨Tip Number 2
Network with professionals in the digital marketing field. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss your past campaign experiences in detail. Be ready to share specific examples of how you've optimised campaigns and improved ROI, as this will demonstrate your hands-on expertise.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you measure success in digital marketing. Highlight your ability to interpret data and make data-driven decisions, which is crucial for the role.
We think you need these skills to ace Digital Marketing Specialist 2
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially with paid advertising platforms. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital marketing and how your skills align with the responsibilities outlined in the job description. Mention specific campaigns you've worked on that relate to the position.
Showcase Analytical Skills: Since the role involves monitoring campaign results and analysing metrics, include examples of how you've used data to drive decisions in past roles. This will show your analytical capabilities.
Highlight Collaboration Experience: The job requires working with various teams, so emphasise any experience you have in cross-functional collaboration. Provide examples of successful projects where teamwork was key to achieving results.
How to prepare for a job interview at Hyland
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends in digital marketing, especially around PPC and social media strategies. Be prepared to discuss specific campaigns you've worked on and the results they achieved.
✨Demonstrate Analytical Skills
Since the role involves monitoring campaign results and analysing key metrics, be ready to share examples of how you've used data to inform your decisions. Highlight any tools or methodologies you are familiar with.
✨Prepare for Collaboration Questions
This position requires strong collaboration skills. Think of examples where you've successfully worked with cross-functional teams, and be ready to discuss how you handle differing opinions and drive projects forward.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's digital marketing strategy and how it aligns with their overall goals. This demonstrates your proactive approach and genuine interest in the role.
