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- Tasks: Lead a dynamic digital marketing team to create innovative campaigns and drive customer growth.
- Company: Join Ocado Retail, the UK's largest online supermarket, known for its unbeatable choice and service.
- Benefits: Enjoy perks like private medical insurance, gym discounts, flexible working, and free breakfast.
- Why this job: Be part of a culture that values innovation and personal drive in a fast-paced environment.
- Qualifications: Must have extensive digital marketing experience and proven leadership skills in a consumer-focused setting.
- Other info: This is a hybrid role based in Hatfield, with 3 days in the office.
The predicted salary is between 43200 - 72000 £ per year.
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Digital Marketing Lead
Contract type: Permanent
Location: Hatfield (hybrid working – 3 days in the office)
Working hours per week: 40 hours
Level: Lead
Application closing date: Wednesday 30th July
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.
We’re Ocado Retail, a market-leading, joint venture between Ocado Group and M&S and the world’s largest dedicated online supermarket. Not only is Ocado.com the only place to shop a full range of M&S food online, but it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Ocado Now, our same-day grocery delivery service.
About the team and the role
Ocado Retail is looking for an experienced Digital Marketing Lead to join the Digital Marketing team. The Digital Marketing Lead reports directly to the Head of Digital Marketing and works alongside the Marketing Technology Lead and Digital Campaigns Manager to deliver innovative campaigns that acquire new customers. The role manages the in-house biddable media team and external agencies across PPC, Social Media, Display, and Affiliate marketing, working with significant budgets to drive growth and reshape customer experience in the grocery sector. This is an exciting opportunity to join Ocado, where innovation, a start-up mentality, and personal drive are highly valued.
What you’ll do
- Lead and mentor the digital marketing team, fostering a high-performance culture
- Manage significant budgets, optimizing for customer lifetime value and profitability
- Develop new processes and improve ways of working within the digital marketing team and with other departments
- Collaborate cross-functionally with Brand Marketing, Trade Marketing, and Insights teams
- Create innovative, data-driven, customer-focused digital marketing campaigns
- Continuously improve through A/B testing, data analysis, and experimentation
- Monitor and report on campaign performance, providing insights to stakeholders
- Identify new opportunities and emerging trends in digital marketing
- Manage relationships with external agencies and partners to ensure quality and learning
Who you are
- A digital marketing expert with experience in a fast-paced consumer environment
- Proven leadership of high-performing teams and cross-departmental collaboration skills
- A problem solver with a positive attitude and out-of-the-box thinking
- Highly analytical and commercially savvy
- Extensive experience in digital marketing channels such as PPC, Paid Social, YouTube, Display, and Affiliates
- Successful track record managing large campaigns and budgets
- Deep understanding of platforms like Google Ads, Meta Ads Manager, and Affiliate platforms
- Excellent communication and presentation skills
- Strong grasp of attribution models and web analytics tools
- A strategic, results-oriented mindset with strong leadership and interpersonal skills
- Ability to thrive in a dynamic environment with high attention to detail
What’s in it for you
Join Ocado Retail to experience life at the largest online retailer, work with innovative colleagues, and grow your career. Benefits include private medical insurance, digital GP, family policies, mental health support, gym discounts, dental insurance, annual bonus, pension contributions, employee discounts, free breakfast, electric vehicle leasing, and flexible working options.
Our Hiring Process
We value all applications and follow a fair process. If selected, a Talent Partner will guide you through the next steps.
Everyone’s welcome
We are an equal opportunities employer. If you need reasonable adjustments during recruitment, please let us know on your application.
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Digital Marketing Lead employer: Ocado Retail Ltd
Contact Detail:
Ocado Retail Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with Ocado's brand and values. Understanding their mission to deliver joy in every shop will help you align your responses during interviews and demonstrate your enthusiasm for the role.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlight specific campaigns where your leadership made a significant impact on performance.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially in PPC and social media. Being able to discuss recent innovations or case studies can set you apart as a knowledgeable candidate.
✨Tip Number 4
Prepare to discuss your experience with data analysis and A/B testing. Be ready to explain how you've used data to drive decisions and improve campaign performance in previous roles.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in managing teams and budgets. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your leadership skills. Mention specific campaigns you've led and the results achieved, aligning them with Ocado's mission and values.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've used data to drive marketing decisions. Mention any tools or platforms you're proficient in, such as Google Ads or Meta Ads Manager.
Highlight Cross-Departmental Collaboration: Demonstrate your experience in working collaboratively across different teams. Provide examples of successful projects where you partnered with other departments, showcasing your ability to foster teamwork and innovation.
How to prepare for a job interview at Ocado Retail Ltd
✨Showcase Your Leadership Skills
As a Digital Marketing Lead, you'll be expected to lead and mentor a team. Be prepared to discuss your previous leadership experiences, how you foster a high-performance culture, and any specific examples of team success under your guidance.
✨Demonstrate Your Analytical Mindset
This role requires a strong analytical approach. Be ready to talk about how you've used data analysis and A/B testing in past campaigns to drive results. Highlight any tools or platforms you are proficient in, such as Google Ads or web analytics tools.
✨Discuss Cross-Departmental Collaboration
Collaboration is key in this position. Prepare examples of how you've successfully worked with other departments, like Brand Marketing or Trade Marketing, to achieve common goals. This will show your ability to work effectively in a team-oriented environment.
✨Stay Updated on Digital Marketing Trends
The digital marketing landscape is always evolving. Make sure to mention any recent trends or emerging technologies you've been following. This demonstrates your passion for the field and your commitment to continuous improvement and innovation.
