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- Tasks: Create engaging Instagram Reels and tiles that reflect a warm, authentic wellness aesthetic.
- Company: Twine connects freelancers with companies needing creative and tech expertise.
- Benefits: Enjoy remote work flexibility and the potential for ongoing projects based on your creativity.
- Why this job: Join a mission-driven brand that empowers creators while making a positive impact in health and wellness.
- Qualifications: Experience in short-form video content, proficiency in Canva/Adobe Illustrator, and a passion for wellness design.
- Other info: Deliver two Reels and two tiles weekly; this role could lead to long-term opportunities.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the Social Media Content Creator role at Twine
Join to apply for the Social Media Content Creator role at Twine
Get AI-powered advice on this job and more exclusive features.
A wellness brand is seeking a Social Media Content Creator to develop Instagram Reels and branded tiles that embody a clean, warm, and authentic aesthetic. The content should resonate with women—particularly mums—seeking honest and calming health information. Responsibilities include producing two Reels and two Instagram tiles aligned with existing brand tone, visual identity, and minimalist style. The role requires close attention to visual and emotional nuance, with references provided from leading wellness accounts. This initial assignment may lead to ongoing monthly work based on the quality and alignment of deliverables.
Requirements
- Proven experience creating short-form video content for Instagram (Reels)
- Strong understanding of minimalist, wellness-oriented design aesthetics
- Proficiency with Canva and/or Adobe Illustrator
- Ability to follow and interpret brand tone, voice, and visual guidelines
- Experience in the health, wellness, or supplements space is preferred
- Skilled in using calm audio, soft transitions, and overlay text in videos
- Capable of creating branded quote tiles using natural textures and muted tones
- Must be able to deliver 2 Reels and 2 Instagram tiles by the end of the week
- Remote work; open to talent globally
About Twine
Twine is a leading marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise.
Our Mission
Twine\’s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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Social Media Content Creator employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Creator
✨Tip Number 1
Familiarise yourself with the brand's existing social media presence. Spend time analysing their Instagram feed to understand their aesthetic, tone, and the types of content that resonate with their audience, especially mothers seeking wellness information.
✨Tip Number 2
Create a portfolio showcasing your best short-form video content, particularly Reels. Highlight projects that reflect a minimalist and wellness-oriented design aesthetic, as this will demonstrate your ability to align with the brand's vision.
✨Tip Number 3
Practice using calm audio and soft transitions in your videos. This is crucial for creating the soothing and authentic vibe the brand is looking for, so consider experimenting with different styles before applying.
✨Tip Number 4
Network with other content creators in the wellness space. Engaging with professionals who have experience in this niche can provide valuable insights and potentially lead to referrals or collaborations that enhance your application.
We think you need these skills to ace Social Media Content Creator
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Twine's brand identity and values. Familiarise yourself with their aesthetic and the type of content they produce, especially in the wellness space.
Showcase Relevant Experience: In your CV and cover letter, highlight your experience creating short-form video content for Instagram, particularly Reels. Include specific examples that demonstrate your understanding of minimalist design and wellness-oriented aesthetics.
Create a Portfolio: Compile a portfolio showcasing your best work related to social media content creation. Include examples of Instagram Reels and branded tiles that reflect a clean and authentic style, as well as any relevant projects in the health and wellness sector.
Tailor Your Application: Make sure to tailor your application to the specific role at Twine. Use keywords from the job description, such as 'calm audio', 'soft transitions', and 'natural textures', to demonstrate your fit for the position.
How to prepare for a job interview at Twine
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio that highlights your best work in creating Instagram Reels and branded tiles. Include examples that reflect a clean, warm, and authentic aesthetic, as this aligns with the brand's vision.
✨Understand the Brand's Voice
Before the interview, take time to research Twine and their wellness brand. Familiarise yourself with their tone, voice, and visual guidelines to demonstrate your ability to align with their existing content style.
✨Prepare for Practical Tasks
Be ready to discuss how you would approach creating the required two Reels and two Instagram tiles. Consider bringing ideas or sketches that embody the minimalist style and emotional nuance they are looking for.
✨Highlight Relevant Experience
Emphasise any previous experience you have in the health and wellness space, especially if it involves creating content for similar audiences. This will show that you understand the target demographic and can create content that resonates with them.
