Lead Demand Generation Executive

Lead Demand Generation Executive We are looking to recruit a Lead Demand Generation Executive to join our growing marketing team on a full-time permanent basis. The role can be based in Stockport or Wakefield and hybrid working is available The Opportunity This is a fantastic opportunity to join a multi-award-winning marketing team in a well-established tech company, at an exciting and transformational time. If you are self-motivated, passionate and are keen to develop amongst a highly skilled team of marketing professionals, in friendly fast-paced and collaborative environment, then this is the role for you. The Lead Demand Generation Executive will play a key role in supporting the Head of Demand Generation by executing targeted outbound and nurture marketing campaigns that drive lead generation and sales enablement. This role is instrumental in building and optimising HubSpot-based marketing workflows, ensuring alignment with sales teams, and delivering measurable results. The candidate The successful candidate will bring deep HubSpot expertise and a strong understanding of B2B marketing strategies to support the company’s growth objectives. The Team The Marketing Department is an influential dynamic and creative team of 23 people split across Product Marketing, Marketing Communications and Marketing Operations. Responsible for launching new products and services, supporting a number of Sales Channels, and creating customer campaigns and initiatives. The Marketing Communications Team ensure that the Sharp brand is presented correctly and delivers a wide range of strategic and tactical activity, contributing to our sales results and success. Key responsibilities * Design and deliver high-performing outbound and nurture campaigns using HubSpot, aligned with the customer journey and lead generation objectives. * Work closely with the Marketing team as one team to ensure clear and consistent communication and alignment in nurture campaigns. * Build and maintain sales enablement tools and content within HubSpot to support the new business team’s outreach and conversion efforts. * Act as the HubSpot expert within the team, managing workflows, lead scoring, segmentation, and reporting to ensure optimal use of the platform. * Regularly report on campaign performance, lead engagement, and conversion metrics. Use insights to refine and improve future activity. * Lead the execution of key demand generation initiatives and campaigns, ensuring they meet planned objectives and timelines. * Work closely with the Head of Demand Generation, Marketing, and New Business teams to ensure alignment and integration of marketing and sales efforts. * Maintain and improve marketing systems and tools in line with agreed processes. Support continuous improvement in campaign delivery and lead management. * Build strong relationships with internal stakeholders to understand their goals and ensure marketing activity supports business objectives. Requirements * 5+ years of experience in B2B marketing, with a focus on demand generation and sales enablement. * Proven expertise in HubSpot CRM and marketing automation. * Strong understanding of digital marketing trends, lead nurturing, and customer journey mapping. * Experience delivering measurable results through outbound and nurture campaigns. * Excellent communication, collaboration, and influencing skills. * Commercially aware with a data-driven and creative mindset. * Self-motivated, resilient, and able to manage multiple projects simultaneously. * Professional marketing qualification preferred. About Sharp UK Sharp UK strives to continue to make Sharp a great place to work and currently has over 800 employees based out of 15 offices across the UK. Our people are the heart of our organisation and are responsible for delivering excellent service to our clients. Flexible and hybrid working, competitive salary and benefits available. Sharp provides innovative print, software, managed solutions, and IT services. Today we are a leading manufacturer of digital information technologies working in partnership with our clients to deliver innovative applications within their chosen sector. We not only strive to continually evolve, we are also committed to contributing to the culture and the well-being of people all over the world with our unique technologies. As part of the globally recognised and trusted Sharp Corporation, we are at the forefront of technical innovation ensuring that we can fulfil all printing and copying requirements. Our current portfolio of hardware products ranges from space-saving MFPs through to exceptionally versatile high-speed production print systems. We also supply a wide range of software solutions, which combines with our premium level service support to offer our clients a powerful Managed Print Service (MPS). Our IT Services support organisations of all sizes in building and maintaining a reliable and resilient IT infrastructure