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- Tasks: Lead marketing campaigns for global energy events, driving revenue and visitor targets.
- Company: Join a global corporate business connecting finance professionals through innovative events.
- Benefits: Enjoy a hybrid work model, competitive salary, bonuses, and great corporate perks.
- Why this job: Be part of a dynamic team shaping the future of energy events with impactful marketing strategies.
- Qualifications: Proven marketing experience, leadership skills, and ability to manage budgets and teams required.
- Other info: Opportunity to work with a global team across London and Hong Kong.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Senior Marketing Manager – Energy Events
London (Hybrid) 3 days
£60,000 + Bonuses + Benefits
My client is a global corporate business connecting portfolio managers and analysts both online & in person through their global events, a new role has arisen for a hands-on Marketing Manager to successfully execute the marketing campaign strategy across all marketing channels to drive revenue and visitor targets across the client’s event portfolios.
Responsibilities include:
- Contribute to the setting of and then report on marketing activity to hit targets
- Be responsible for marketing budgets and forecasted budgets for future events
- Build and create clear communication channels across all stakeholder groups including sales and content teams, working with a global team.
- Line management responsibility of a team of 2 people based across Hong Kong and London including a Marketing Manager
- Work with the Portfolio Head of Marketing to develop the brand’s value proposition across the portfolio to ensure it’s always as relevant as possible.
- Oversee the management and production of all marketing communications across marketing emails, social, PPC and website.
- Collaborate with the Digital Marketing & Digital Experience teams on a digital & data growth strategy
- Report directly to the Portfolio Head of Marketing on all marketing activity, strategy and KPI performance.
- Support the Portfolio Head of Marketing, Marketing Director and Event Directors and contribute to the long-term portfolio strategy.
Key Expertise Required
- Proven marketing experience (Ideally in events, but not essential).
- Proven leadership and team management skills
- Proven experience in testing, adapting and improving customer journeys across all marketing channels, alongside the setting of key metrics
- Evidence of relationship building across industry partners
- Experience in managing budgets, forecasting and setting budgets
- The ability to be agile, changing strategies and tactics when needs to be changing markets and producing new reactive ad hoc campaigns.
- Proven experience overseeing the management and performance of multiple marketing channels.
- Experience working in a fast-paced environment with multiple stakeholders and being able to prioritise at pace.
Experience in reporting and high-level analysis.
Senior Marketing Manager - Energy Events employer: Media Search Inc.
Contact Detail:
Media Search Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Energy Events
✨Tip Number 1
Network with professionals in the energy events sector. Attend industry conferences, webinars, and local meetups to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like us are looking for in a Senior Marketing Manager.
✨Tip Number 2
Familiarise yourself with the latest marketing tools and platforms used in event marketing. Being well-versed in digital marketing strategies, PPC, and social media management will give you an edge. We value candidates who can demonstrate their ability to leverage technology effectively.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully managed teams or projects. Highlight how you’ve built communication channels across different departments, as collaboration is key in our environment at StudySmarter.
✨Tip Number 4
Prepare to discuss your approach to budget management and forecasting. Be ready to share examples of how you've successfully allocated resources in previous roles, as this is crucial for the Senior Marketing Manager position. We appreciate candidates who can think strategically about financial planning.
We think you need these skills to ace Senior Marketing Manager - Energy Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in events if possible. Emphasise your leadership skills and any experience managing teams, as this role requires line management.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the energy events sector and how your previous experiences align with the responsibilities outlined in the job description. Mention specific achievements that showcase your ability to drive revenue and manage budgets.
Showcase Your Analytical Skills: Since the role involves reporting on marketing activity and KPI performance, include examples of how you've used data to inform marketing strategies in the past. Highlight any experience you have with testing and improving customer journeys.
Highlight Collaboration Experience: This position requires collaboration with various teams. Provide examples of how you've successfully worked with different stakeholders in previous roles, particularly in fast-paced environments. This will show your ability to build relationships and communicate effectively.
How to prepare for a job interview at Media Search Inc.
✨Know Your Marketing Metrics
Make sure you understand key marketing metrics and how they relate to the role. Be prepared to discuss how you've used data to drive decisions in past campaigns, especially in a fast-paced environment.
✨Showcase Leadership Skills
As this role involves managing a team, be ready to share examples of your leadership experience. Discuss how you've motivated your team and handled challenges, particularly in a hybrid work setting.
✨Demonstrate Agility in Strategy
Highlight your ability to adapt marketing strategies based on market changes. Prepare examples of how you've successfully pivoted campaigns in response to new information or shifting priorities.
✨Build Relationships
Since relationship building is crucial, think of instances where you've collaborated with various stakeholders. Be ready to explain how you fostered these relationships and the impact they had on your marketing efforts.
